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- Tasks: Lead product innovation and shape a portfolio that delights kids and families.
- Company: Ella’s Kitchen, a purpose-driven brand improving children's relationships with food.
- Benefits: Competitive salary, training, bonus, and a fantastic benefits package.
- Why this job: Make a real impact on children's health while working in a fun, collaborative environment.
- Qualifications: Experience in FMCG product management and strong data-driven decision-making skills.
- Other info: Join a passionate team dedicated to making a difference in children's lives.
The predicted salary is between 36000 - 60000 £ per year.
At Ella’s Kitchen, we make food that helps little ones grow up happy, healthy and loving food. We’re now looking for a Portfolio Manager to take ownership of an exciting part of our range and help shape the future of Ella’s across the UK and international markets. This is a brilliant opportunity for an experienced FMCG product or brand manager who loves turning insight into winning products, building ranges that perform, and putting kids and families at the heart of every decision.
Who we are
Ella’s Kitchen was founded by Paul Lindley with one big mission: to improve children’s lives through better relationships with food. From our Barns near Henley-on-Thames, our team of just under 80 people has grown Ella’s into an £80m+ brand, sold across the UK, Scandinavia and the BeNeLux. We’re entrepreneurial, purpose‑led and guided by strong values — and we’re looking for someone who shares that mindset.
About the role
Reporting to the Group Portfolio Manager, you’ll own a segment of the Ella’s portfolio, shaping and delivering a best‑in‑class range that meets the needs of parents and carers today and in the future. You’ll be responsible for building a 3-year innovation and renovation strategy, leading new product development, and ensuring our ranges are set up for commercial success with our retail partners. This is a hybrid role, based from our beautiful Barns in Oxfordshire.
What you’ll be doing
- Portfolio leadership
- Own and shape the 3-year EPD & NPD strategy for your part of the portfolio
- Use category, shopper and performance data to identify opportunities, gaps and risks
- Track commercial performance and recommend range changes, delists and optimisation
- Turn consumer insight and trends into clear portfolio decisions
- Innovation & product development
- Own and lead projects within your sub‑segment, from idea to launch
- Create compelling, insight‑led product and pack propositions
- Work with the Innovation team to develop strong 8P briefs
- Lead the delivery of stand‑out packaging and formats
- Own on‑pack messaging and claims, ensuring they are compliant, clear and motivating
- Always champion our consumers — Kids First, always
- Ready‑to‑sell & launch excellence
- Partner with the Group Portfolio Manager to create inspiring retailer sell‑in stories
- Own the portfolio playbook and lead NPD handovers to Sales, Comms, CX and Shopper teams
- Build and deliver post‑launch performance reviews using commercial, consumer and operational data
- Being part of the Friends Team
- Own and maintain portfolio induction materials
- Champion portfolio performance across the business
- Collaborate, contribute and bring your passion to the wider Friends team
What we’re looking for
You’ll bring:
- Product or portfolio management experience within FMCG
- A strong ability to use data, insight and trends to guide decisions
- A creative, imaginative approach to innovation and problem‑solving
- Excellent stakeholder influencing and communication skills
- The ability to manage multiple projects with pace and precision
And just as importantly, you’ll:
- Be a true team player who loves working cross‑functionally
- Live and breathe our values: Win Together, Own It, Be Curious, Foster Inclusion, We’re Childlike
- Care deeply about Ella’s mission to help children build healthy relationships with food
What you’ll get
- Bucket loads of training and development
- Competitive salary
- Discretionary bonus
- Box of Treats — our brilliant benefits package
- A genuinely fantastic place to work, whether in our Oxfordshire Barns or working remotely
If Ella’s Kitchen feels like your kind of place, and this role ticks your boxes we’d love to hear from you - click Apply Now.
Portfolio Manager employer: Hain Daniels Group
Contact Detail:
Hain Daniels Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Portfolio Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Ella’s Kitchen or similar companies. A friendly chat can open doors and give you insights that might just help you land that Portfolio Manager role.
✨Tip Number 2
Prepare for interviews by diving deep into Ella’s Kitchen’s values and mission. Show us how your experience aligns with their goals, especially around creating products that help kids build healthy relationships with food. We love seeing passion!
✨Tip Number 3
Don’t just apply; engage! Follow Ella’s Kitchen on social media, comment on their posts, and share your thoughts on their products. This shows genuine interest and can make you stand out when we’re reviewing candidates.
✨Tip Number 4
Be ready to showcase your creativity! Prepare examples of past projects where you turned insights into successful products. We want to see how you can bring that imaginative approach to the Portfolio Manager position.
We think you need these skills to ace Portfolio Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for food and kids shine through! We want to see how you connect with our mission at Ella’s Kitchen, so share your enthusiasm for creating products that make a difference.
Be Data-Driven: Since this role is all about using insights to shape our portfolio, make sure to highlight your experience with data. Talk about how you've used data in the past to drive decisions and create successful products.
Tailor Your Application: Don’t just send a generic CV and cover letter! Take the time to tailor your application to the Portfolio Manager role. Mention specific experiences that align with the job description and show us why you’re the perfect fit.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Hain Daniels Group
✨Know Your Portfolio Inside Out
Before the interview, dive deep into Ella’s Kitchen's product range. Familiarise yourself with their current offerings and think about how you would approach innovation and renovation strategies. Being able to discuss specific products and suggest potential improvements will show your genuine interest and expertise.
✨Data is Your Best Friend
Since the role heavily relies on data to drive decisions, come prepared with examples of how you've used data in past roles. Think about how you identified opportunities or gaps in a portfolio and be ready to share those insights. This will demonstrate your analytical skills and ability to turn data into actionable strategies.
✨Showcase Your Creative Side
Innovation is key in this role, so be ready to discuss your creative process. Prepare a few ideas for new products or packaging that align with Ella’s mission. This will not only highlight your imaginative approach but also your understanding of the brand's values and target audience.
✨Emphasise Team Collaboration
Ella’s Kitchen values teamwork, so be sure to share experiences where you successfully collaborated across functions. Highlight how you’ve influenced stakeholders and worked with different teams to achieve common goals. This will showcase your ability to fit into their culture and contribute positively to the team dynamic.