Category Manager

Category Manager

Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
Hain Daniels Group

At a Glance

  • Tasks: Drive growth strategies for top food brands and influence customer decisions.
  • Company: Join Hain Celestial, a leader in healthier food and beverage options.
  • Benefits: Home-based role with travel, competitive salary, and career development opportunities.
  • Other info: Remote work with occasional travel to customer sites and Hain offices.
  • Why this job: Make an impact in the FMCG sector while collaborating with major retailers.
  • Qualifications: 3+ years in Category Management within FMCG, strong analytical skills.

The predicted salary is between 60000 - 80000 £ per year.

Advert Location: Home-based, UK (with occasional travel to customer sites, Hain offices and manufacturing locations across the UK)

Join Hain Celestial UK. At Hain Celestial, we're passionate about creating healthier ways of living through some of the UK's most loved food and beverage brands such as Ella's Kitchen, Linda McCartney's, Hartley's, Roberson's, SunPat, Yorkshire Provender, New Covent Garden and many more. Category Management sits at the heart of our commercial strategy, helping us unlock growth opportunities for our brands, customers and consumers.

The Role

As Category Manager, you will be responsible for developing and delivering category strategies that drive growth for both Hain Celestial and our customers. Working closely with Sales, Marketing, Channel Marketing, Commercial Strategy, Demand Planning and NPD teams, you'll use data, shopper insight and market trends to create compelling recommendations that influence decision‑making at every level. You'll act as a trusted category partner to customers, helping them optimise ranging, merchandising, pricing and promotional strategies while delivering exceptional shopper experiences.

Key Responsibilities

  • Customer Category Planning
    • Partner with key customers to develop category strategies that maximise category performance, shopability and mutual growth.
    • Translate shopper, consumer and market insights into actionable customer plans.
    • Develop recommendations across portfolio, placement, pricing and promotions.
    • Monitor category performance and evaluate execution at point of purchase.
  • Range Optimisation
    • Lead assortment and range planning initiatives based on shopper needs, market trends and commercial performance.
    • Identify opportunities to strengthen Hain's category leadership position with customers.
    • Deliver data‑led recommendations that influence ranging and merchandising decisions.
    • Lead customer and internal range review processes from insight through to implementation.
  • Category Insight & Thought Leadership
    • Analyse market, retailer and shopper data to generate actionable insights for Sales, Marketing and NPD teams.
    • Support innovation pipeline development through category and consumer understanding.
    • Monitor competitor activity, market trends and emerging opportunities.
    • Develop compelling category stories and recommendations that drive customer action and commercial results.
  • Cross‑Functional Collaboration
    • Work closely with Sales, Marketing, NPD, Channel Marketing, Commercial Strategy and Demand Planning teams to align category priorities and deliver business objectives.
    • Act as the category expert within the organisation, providing guidance and support across multiple stakeholders.

About You

You’ll be a highly collaborative and influential category professional with a passion for turning insight into action.

Essential Experience

  • Minimum 3 years' experience in a Category Management role within the FMCG food industry.
  • Strong understanding of category management principles, shopper behaviour and retailer strategies.
  • Experience working with major UK grocery retailers, with knowledge of Asda considered particularly valuable.
  • Proven track record of influencing customers and delivering category growth.
  • Strong analytical and commercial skills with advanced Excel capability.

Desirable Experience

  • Multi‑channel category experience.
  • Brand‑side experience.
  • Experience using shopper, market and retailer data platforms.
  • Knowledge of Quantium or similar category insight tools.

Skills & Attributes

  • Exceptional communication, presentation and storytelling skills.
  • Strong stakeholder management and influencing ability.
  • Commercially astute with excellent attention to detail.
  • Strategic thinker with the ability to balance long‑term category development and short‑term commercial delivery.
  • Able to build credible, trusted relationships internally and externally.
  • Self‑motivated, proactive and comfortable working independently within a remote environment.

What's Important in This Role?

Success in this position comes from combining objective, data‑driven category thinking with a clear focus on delivering commercial results. You'll be expected to create compelling narratives from complex data, influence customer decision‑making and help shape category strategies that drive sustainable growth.

Additional Information

Home‑based role with regular UK travel. Frequent visits to customer head offices, route‑to‑market partners, Hain offices and manufacturing sites. Occasional overnight stays will be required.

If you're passionate about category management, enjoy influencing customers through insight‑led recommendations and want to play a key role in driving growth for a leading FMCG business, we'd love to hear from you.

Category Manager employer: Hain Daniels Group

At Hain Celestial UK, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a home-based Category Manager, you'll enjoy the flexibility of remote work while collaborating with passionate teams across the UK, driving growth for some of the nation's favourite food brands. We offer robust professional development opportunities, a commitment to employee well-being, and the chance to make a meaningful impact in the FMCG sector.

Hain Daniels Group

Contact Details:

Hain Daniels Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Category Manager

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We think you need these skills to ace Category Manager

Category Management
FMCG Industry Knowledge
Data Analysis
Shopper Insight
Market Trends Analysis
Customer Strategy Development
Range Optimisation

Some tips for your application 🫡

Showcase Your Relevant Projects:When applying for a role in food science and technology at Hain Daniels Group, make sure to highlight any relevant projects or research you've worked on. Whether it’s a dissertation, a lab experiment, or a product development idea, detail these experiences to demonstrate your hands-on skills in the field—employers love to see practical applications of your knowledge!

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Tailor Your Cover Letter:As this is a full-time position, your cover letter should convey not just why you want the job, but also how you fit into the company's vision. Talk about your passion for food science and how your background uniquely positions you to contribute to Hain Daniels Group. Make it personal and compelling!

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How to prepare for a job interview at Hain Daniels Group

Know Your Lab Tech!

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Emphasise Your Soft Skills

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