At a Glance
- Tasks: Drive growth for iconic soup brands and lead innovative marketing projects.
- Company: Dynamic FMCG company with a focus on collaboration and brand development.
- Benefits: Hybrid working, career development opportunities, and exposure to senior leadership.
- Other info: Fast-paced environment with significant ownership and responsibility from day one.
- Why this job: Make a real impact on beloved food brands while developing your marketing career.
- Qualifications: Degree educated with at least 2 years in marketing or brand management.
Location: Homebased (Regular travel to London and Grimsby Office)
About the Role
We're looking for an ambitious and commercially minded Assistant Brand Manager to join our Soup Marketing team. This is an exciting opportunity to play a leading role in driving the growth of three much-loved soup brands, with a particular focus on New Covent Garden. You’ll take ownership of key areas of the marketing mix, innovation pipeline and brand performance, while helping shape the future direction of the brands. Working closely with cross-functional teams, customers and external agency partners, you’ll be at the heart of delivering impactful marketing plans, successful product launches and sustainable business growth. This role offers significant exposure across the business and provides an excellent platform for someone looking to develop their brand management career within a dynamic FMCG environment.
What You'll Be Doing
- Brand Strategy & Performance
- Support the development and execution of long-term brand strategies and annual growth plans.
- Analyse market, shopper and consumer data (including Kantar, Circana/IRI and EPOS data) to identify opportunities and drive informed decision-making.
- Monitor brand performance and provide recommendations to maximise growth and profitability.
- Contribute to strategic planning projects and influence key stakeholders across the business.
- Innovation & New Product Development
- Identify emerging consumer, category and flavour trends.
- Develop insights into consumer needs, motivations and barriers.
- Support the creation of a three-year innovation roadmap.
- Write compelling product development briefs and work closely with NPD teams to bring innovations to market.
- Project Leadership
- Lead cross-functional projects from concept through to launch, ensuring delivery against objectives, timelines and budgets.
- Coordinate stakeholders across marketing, sales, operations, supply chain, finance and technical teams.
- Drive high-quality execution of product launches, packaging projects and brand initiatives.
- Chair internal meetings and collaborate with external partners and agencies.
- Marketing Activation
- Help develop and deliver integrated marketing plans that support business growth objectives.
- Measure campaign effectiveness and demonstrate return on investment.
- Present plans and recommendations to senior leadership and cross-functional teams.
- Support customer-facing initiatives and retailer engagement to secure brand support and visibility.
- Build strong relationships with agency partners to deliver outstanding marketing execution.
- Commercial & Financial Management
- Manage marketing budgets responsibly and maximise return on investment.
- Monitor brand P&L performance and identify opportunities to improve profitability.
- Collaborate with cross-functional teams on cost-saving and efficiency initiatives.
About You
We're looking for someone who combines strong commercial awareness with a passion for brands, consumers and food.
Essential Skills & Experience
- Degree educated (minimum 2:1 or equivalent).
- At least 2 years’ experience in a marketing, brand management or related commercial role.
- Strong analytical skills with the ability to turn data into actionable insights.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and stakeholders simultaneously.
- Self-motivated, proactive and comfortable working independently.
- Strong commercial acumen and attention to detail.
Desirable
- Experience within FMCG, grocery or food categories.
- Degree in Marketing or Business.
- CIM qualification or working towards one.
- Experience managing innovation or product launch projects.
Personal Attributes
- Agile learner with a growth mindset.
- Comfortable working in a fast-paced and evolving environment.
- Strong relationship builder and influencer.
- Highly organised and results focused.
- Passionate about food, brands and consumer behaviour.
What’s in it for You?
- Opportunity to work on iconic and growing food brands.
- Significant ownership and responsibility early in your career.
- Exposure to senior stakeholders and cross-functional leadership teams.
- A collaborative and supportive marketing environment.
- Excellent opportunity for career development within a leading FMCG business.
Location & Travel
This role is based in London with hybrid working (typically 2–3 days in the office and the remainder from home). The role requires regular travel to our Lakeside factory in Grimsby (weekly or fortnightly depending on business needs), as well as occasional travel to customers across the UK and occasional overnight stays.
Assistant Brand Manager employer: Hain Celestial UK
Join a dynamic FMCG environment where you can take ownership of iconic soup brands and drive impactful marketing strategies. With a collaborative work culture that prioritises employee growth, you'll have the opportunity to engage with senior stakeholders and lead cross-functional projects, all while enjoying the flexibility of hybrid working. This role not only offers significant responsibility early in your career but also provides a supportive atmosphere for personal and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hain Celestial UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hain Celestial UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hain Celestial UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hain Celestial UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hain Celestial UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hain Celestial UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hain Celestial UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hain Celestial UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hain Celestial UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hain Celestial UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
