At a Glance
- Tasks: Lead trade marketing initiatives to elevate our Hoover and Haier brands across all retail channels.
- Company: Join Haier Europe, a leader in domestic appliances and smart home solutions.
- Benefits: Enjoy a competitive salary, bonus, pension, health cover, and 25 days holiday.
- Other info: Hybrid working available with excellent career development opportunities.
- Why this job: Make a real impact on brand visibility and sales through innovative marketing strategies.
- Qualifications: Experience in trade and digital marketing within consumer goods or retail sectors.
The predicted salary is between 36000 - 60000 £ per year.
Here at Haier Europe (Candy, Hoover, Haier) our ambition is simple: to be the number one domestic appliance and smart home business in the UK and Ireland. As we grow our business, we are looking for a Digital and Trade Marketing Manager to support the growth of our Hoover Floorcare and Haier Kitchen Appliances brands.
You’ll lead the planning and execution of trade marketing initiatives that bring our brands to life across every retail channel – online, offline and omnichannel. This high‑impact, cross‑functional role is responsible for shaping how our products appear, sell through and win in the market. By blending strategic insight, in‑store and digital shelf expertise, and an understanding of shopper behaviour, you’ll ensure that every pound invested delivers measurable growth and brand advantage.
From optimising the digital shelf and delivering best‑in‑class product visibility online to developing compelling in‑store activations that convert shoppers at the point of purchase, this role is hands‑on and central to delivering the commercial and brand objectives of the SDA business. You’ll drive performance through data‑led decisions, creative execution, and strategic collaboration, turning trade marketing into a key growth lever for the business.
Responsibilities & Experience
With extensive experience in both trade marketing and digital marketing – gained within consumer appliances, consumer electronics, consumer durables, FMCG or retail – you will develop business plans to meet key trade channel objectives. Using marketing data (e.g. GfK) to support plans and decision‑making, you’ll apply excellent analytical skills and insight management. Your planning and organisational skills will ensure regular and effective reviews of trade channel targets and progress. A collaborative team player, you will also support the wider team on new digital and marketing initiatives. You’ll be based at our Birchwood Park office (WA3 6XG) with hybrid working available (3 days office/2 days home).
Benefits
- £50,000 DOE
- Bonus
- Pension contribution
- BUPA Life cover
- 25 days holiday (+ statutory bank holidays)
- Employee assistance programme
- Training support schemes to aid your development
- Brilliant discounts on our products and access to Reward Gateway which offers a wide range of retailer discounts
Our commitment to diversity and inclusion helps ensure the ideas, perspectives and experiences of all colleagues support a culture of learning and attract world‑class talent. We welcome applications from all sections of the community, and candidates will be equally assessed and selected based on objective criteria. Apply now.
Digital and Trade Marketing Manager in Warrington employer: Haier Europe
Haier Europe is an excellent employer that values its employees by offering a competitive salary and comprehensive benefits package, including bonus incentives. Our work culture promotes continuous learning and development, ensuring that our Field Service Engineers have ample opportunities for professional growth while working in a dynamic environment in London. Join us to be part of a team that prioritises high-quality service and customer satisfaction, making every day rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Digital and Trade Marketing Manager in Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haier Europe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haier Europe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haier Europe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haier Europe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital and Trade Marketing Manager in Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haier Europe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haier Europe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haier Europe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haier Europe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haier Europe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haier Europe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
