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- Tasks: Lead trade marketing initiatives to elevate our Hoover and Haier brands across all retail channels.
- Company: Join Haier Europe, a leader in domestic appliances and smart home solutions.
- Benefits: Enjoy a competitive salary, bonus, pension, health cover, and 25 days holiday.
- Why this job: Make a real impact on brand visibility and sales through innovative marketing strategies.
- Qualifications: Experience in trade and digital marketing within consumer goods or retail sectors.
- Other info: Hybrid working available with excellent career development opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Here at Haier Europe (Candy, Hoover, Haier) our ambition is simple: to be the number one domestic appliance and smart home business in the UK and Ireland. As we grow our business, we are looking for a Digital and Trade Marketing Manager to support the growth of our Hoover Floorcare and Haier Kitchen Appliances brands.
You’ll lead the planning and execution of trade marketing initiatives that bring our brands to life across every retail channel – online, offline and omnichannel. This high‑impact, cross‑functional role is responsible for shaping how our products appear, sell through and win in the market. By blending strategic insight, in‑store and digital shelf expertise, and an understanding of shopper behaviour, you’ll ensure that every pound invested delivers measurable growth and brand advantage.
From optimising the digital shelf and delivering best‑in‑class product visibility online to developing compelling in‑store activations that convert shoppers at the point of purchase, this role is hands‑on and central to delivering the commercial and brand objectives of the SDA business. You’ll drive performance through data‑led decisions, creative execution, and strategic collaboration, turning trade marketing into a key growth lever for the business.
Responsibilities & Experience
With extensive experience in both trade marketing and digital marketing – gained within consumer appliances, consumer electronics, consumer durables, FMCG or retail – you will develop business plans to meet key trade channel objectives. Using marketing data (e.g. GfK) to support plans and decision‑making, you’ll apply excellent analytical skills and insight management. Your planning and organisational skills will ensure regular and effective reviews of trade channel targets and progress. A collaborative team player, you will also support the wider team on new digital and marketing initiatives. You’ll be based at our Birchwood Park office (WA3 6XG) with hybrid working available (3 days office/2 days home).
Benefits
- ÂŁ50,000 DOE
- Bonus
- Pension contribution
- BUPA Life cover
- 25 days holiday (+ statutory bank holidays)
- Employee assistance programme
- Training support schemes to aid your development
- Brilliant discounts on our products and access to Reward Gateway which offers a wide range of retailer discounts
Our commitment to diversity and inclusion helps ensure the ideas, perspectives and experiences of all colleagues support a culture of learning and attract world‑class talent. We welcome applications from all sections of the community, and candidates will be equally assessed and selected based on objective criteria. Apply now.
Digital and Trade Marketing Manager in Warrington employer: Haier Europe
Contact Detail:
Haier Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital and Trade Marketing Manager in Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in digital and trade marketing. This is your chance to showcase how you can bring brands to life and drive performance.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and think about how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Haier Europe.
We think you need these skills to ace Digital and Trade Marketing Manager in Warrington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital and Trade Marketing Manager role. Highlight your experience in trade marketing and digital marketing, especially within consumer appliances or FMCG. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how you can contribute to our ambition of being number one in the domestic appliance market. Keep it engaging and relevant to us.
Showcase Your Analytical Skills: Since this role involves data-led decisions, make sure to showcase your analytical skills in your application. Mention any experience you have with marketing data and how you've used it to drive performance in previous roles. We love numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Haier Europe
✨Know Your Brands Inside Out
Before the interview, dive deep into Haier's brands like Hoover and Candy. Understand their unique selling points, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion and show how you can contribute to their growth.
✨Showcase Your Analytical Skills
Since the role requires data-led decision-making, be prepared to discuss how you've used marketing data in past roles. Bring examples of how your analytical skills have driven successful trade marketing initiatives, and be ready to explain your thought process.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific trade marketing challenges. Think about scenarios where you've optimised product visibility or executed in-store activations. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Emphasise Collaboration and Teamwork
This role is all about working with cross-functional teams. Be ready to share experiences where you've collaborated successfully with others, whether in marketing, sales, or product development. Highlight your ability to support and lead initiatives that align with broader business goals.
