Sales Manager UK in Cardiff

Sales Manager UK in Cardiff

Cardiff Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales growth in solar and energy storage markets while building strong partnerships.
  • Company: Join Haier Europe, a fast-growing leader in energy technology.
  • Benefits: Permanent role with career development, remote work, and a supportive environment.
  • Why this job: Shape the future of clean energy and make a real impact in the industry.
  • Qualifications: 3+ years in B2B technical sales, preferably in renewable energy.
  • Other info: Dynamic role with opportunities for travel and cross-functional collaboration.

The predicted salary is between 28800 - 48000 £ per year.

An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.

We are seeking a Regional Sales Manager to strengthen Haier Energy’s footprint in the solar and energy storage market within the UK. Your mission is to develop and manage sales channels with installation partners and distribution networks, driving adoption of Haier’s photovoltaic (PV) and Battery Energy Storage System (BESS) and energy management solutions. You will engage directly with regional installers, distributors, and key accounts, building strong commercial relationships and ensuring consistent growth in market share.

This role combines channel development, technical consultative selling, and strategic account management, contributing directly to Haier Energy’s regional business expansion and leadership in the clean energy transition.

Key Responsibilities
  • Build and manage relationships with installation partners, distributors, and key regional sales channels
  • Drive sales growth of Haier’s PV and BESS product portfolio through targeted engagement and support of installer networks
  • Develop and execute regional sales strategies in alignment with overall European commercial objectives
  • Provide technical and commercial guidance to installers and distributors to ensure optimal system design, performance, and customer satisfaction
  • Support distribution partners with product training, marketing initiatives, and joint sales activities
  • Monitor regional market trends, competitor activity, and policy developments to identify new opportunities and inform strategy
  • Represent Haier Energy at regional events, trade fairs, and installer workshops
Education: Bachelor’s or Master degree in Electrical Engineering, Energy Systems, Business, or a related field
Experience: Minimum 3 years of experience in B2B technical sales, preferably within PV, ESS, or renewable energy distribution channels. Proven track record in managing installer and distributor relationships and achieving sales growth targets. Strong understanding of commercial PV systems, storage integration, and grid connection principles.
Soft skills: Excellent communication, negotiation, and partner management skills. Independent, proactive, and results-driven with the ability to manage complex regional sales networks.
Languages: Fluent in English; additional languages such as French or German are an asset.
Must have: Willingness to travel frequently within the UK and occasionally across Europe.
What We Offer
  • A permanent role within a fast-growing, innovation-driven global energy technology company
  • The opportunity to shape regional market development and contribute to Haier’s European growth strategy
  • A supportive and agile work environment with strong cross-functional collaboration
  • Career development opportunities within a dynamic international organization
Additional Information
Reporting to: Head of Haier Energy Europe
Location: Home office within the UK (regular regional travel required)
Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

Sales Manager UK in Cardiff employer: Haier Energy Europe

Haier Europe is an exceptional employer, offering a dynamic and supportive work environment that fosters innovation and collaboration. As a Sales Manager in the UK, you will have the opportunity to drive meaningful growth in the renewable energy sector while benefiting from career development opportunities within a fast-growing international organisation. With a focus on employee empowerment and a commitment to the clean energy transition, Haier provides a unique platform for passionate individuals to make a significant impact.
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Contact Detail:

Haier Energy Europe Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Manager UK in Cardiff

✨Network Like a Pro

Get out there and connect with people in the industry! Attend trade fairs, workshops, and local events to meet potential partners and key accounts. Building relationships is crucial, so don’t be shy – introduce yourself and share your passion for renewable energy.

✨Show Off Your Expertise

When you get the chance to chat with installers or distributors, make sure to showcase your knowledge about PV systems and energy storage. Offer insights and solutions that demonstrate your understanding of their needs. This will help you stand out as a valuable partner.

✨Follow Up, Follow Up, Follow Up

After meeting someone, don’t just leave it at that! Send a quick follow-up email to thank them for their time and reiterate your interest in collaborating. Keeping the conversation going shows your commitment and can lead to future opportunities.

✨Apply Through Our Website

If you’re keen on joining Haier Energy, make sure to apply through our website. It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to reach out directly!

We think you need these skills to ace Sales Manager UK in Cardiff

B2B Technical Sales
Sales Channel Development
Relationship Management
Commercial PV Systems Knowledge
Energy Storage Systems (ESS) Understanding
Grid Connection Principles
Negotiation Skills
Communication Skills
Proactive Problem-Solving
Market Trend Analysis
Strategic Account Management
Technical Consultative Selling
Product Training
Fluency in English

Some tips for your application 🫡

Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you're genuinely excited about contributing to Haier's growth in the solar and energy storage market.

Tailor Your CV: Make sure your CV is tailored to highlight your experience in B2B technical sales, especially within PV or renewable energy. We love seeing how your background aligns with our mission, so don’t hold back!

Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be proactive and detail how your skills in relationship management and strategic account management can drive sales growth for Haier.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Haier Energy!

How to prepare for a job interview at Haier Energy Europe

✨Know Your Stuff

Make sure you brush up on Haier's products, especially the photovoltaic (PV) and Battery Energy Storage System (BESS). Understanding the technical aspects will help you engage confidently with interviewers and demonstrate your expertise in the renewable energy sector.

✨Showcase Your Sales Skills

Prepare to discuss your previous experience in B2B technical sales. Have specific examples ready that highlight how you've successfully managed installer and distributor relationships, and achieved sales growth targets. This will show that you're not just a good fit, but the right fit for their ambitious growth objectives.

✨Be Proactive and Engaging

During the interview, exhibit your proactive nature by asking insightful questions about Haier's market strategies and future plans. This shows your genuine interest in the role and the company, and it aligns perfectly with the qualities they are looking for in a candidate.

✨Demonstrate Cultural Fit

Haier values open-minded individuals who thrive in a collaborative environment. Share experiences that reflect your ability to work well in teams and adapt to different situations. Highlighting your soft skills, like communication and negotiation, will help you stand out as a candidate who can contribute positively to their team.

Sales Manager UK in Cardiff
Haier Energy Europe
Location: Cardiff
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