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- Tasks: Lead global PR strategies and manage media relationships to elevate Belstaff's brand profile.
- Company: Belstaff is a pioneering functional clothing brand with a rich history of innovation and independent spirit.
- Benefits: Enjoy a dynamic work environment, opportunities for creativity, and a chance to make a real impact.
- Why this job: Join a passionate team dedicated to building a legacy and celebrating the joy of the journey.
- Qualifications: Experience in PR within fashion or lifestyle sectors, strong media connections, and excellent communication skills.
- Other info: We value diversity and support applicants needing adjustments during the hiring process.
The predicted salary is between 43200 - 72000 £ per year.
Belstaff was created by and for independent spirits. We know that what we do, and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past. Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.
A bit about Belstaff: Belstaff is a functional clothing brand founded to move people forward. Throughout our history, we have championed material innovation, collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for race-car drivers, windproof smocks for Marines and insulating clothing for mountaineers. One thing is at the heart of all these endeavours: An Independent Spirit. Today, this energy prevails and unites the people who bring the Belstaff brand to life, providing the best products to our customers – both old and new. We are committed to building a team of curious, conscious individuals dedicated to showing up, standing together, and being the difference between a good day and a great day.
We are currently searching for a Senior PR Manager to join the team. Our Senior PR Manager at Belstaff will be competent and well-connected with hands-on experience in a leading media and talent facing role. The ideal candidate will be confident in creating and delivering integrated PR and communications strategies including ideating and pitching brand story angles, securing organic coverage, stakeholder profile building, VIP/talent gifting and events. You will report into the Brand Marketing Director and work closely with them and the wider team on amplifying key campaigns and brand messages through strategic PR, event and VIP talent coverage. In order to deliver this, you must have an exceptional network of media and industry contacts that you can leverage to drive outcomes.
Responsibilities include:
- Leading and implementing the global PR and talent strategy to deliver our new brand direction, expand our reach and diversify our audience
- Nurturing relationships with journalists, talent agents, stylists and industry contacts to elevate Belstaff’s profile and increase coverage opportunities
- Creating a profiling strategy for our senior leadership including LinkedIn strategy, media target list, story angles and timing
- Building a media and talent tiering framework aligned with our brand vision
- Ideating and pitching feature angles and product drops to media for organic placement
- Implementing seasonal gifting strategies for VIPs, content creators, and cultural tastemakers to boost social engagement
- Managing PR events and brand activations including guest list, production, gifting, and coverage
- Tracking and reporting on PR reach, engagement, and ROI
- Writing and distributing press releases and alerts
- Managing the PR and talent budget
- Managing and mentoring a PR and Samples Assistant
Qualifications include:
- Proven experience in PR/Communications/Talent management within fashion, lifestyle, or sports sectors
- Strong network of media and talent contacts including top-tier and niche publications
- Portfolio demonstrating successful campaigns, coverage, and events
- Excellent copywriting skills for press materials
- Experience managing end-to-end events
- Strategic planning and budgeting skills
- Ability to interpret briefs and manage multiple projects efficiently
- Curious about culture and trends
Personal qualities:
- Inspired by Belstaff's mission
- Self-motivated with a positive attitude
- Effective communicator at all levels
- Organized and solutions-oriented
- Resilient under pressure and deadlines
- Clear and concise in communication
- Team player
Next steps: We are an equal opportunity employer committed to diversity. If you require any adjustments during the application or interview process, please let us know, and we will support you.
Senior PR Manager employer: Hagabadet
Contact Detail:
Hagabadet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PR Manager
✨Tip Number 1
Network, network, network! As a Senior PR Manager, your connections are crucial. Attend industry events, engage with journalists on social media, and reach out to former colleagues in the fashion and lifestyle sectors to expand your network before applying.
✨Tip Number 2
Familiarise yourself with Belstaff's brand ethos and recent campaigns. Understanding their unique voice and values will help you tailor your approach and demonstrate how you can contribute to their mission during interviews.
✨Tip Number 3
Prepare to discuss specific PR strategies you've implemented in the past. Be ready to share examples of successful campaigns, how you secured media coverage, and how you built relationships with key stakeholders in the industry.
✨Tip Number 4
Showcase your creativity by coming up with innovative PR ideas for Belstaff. Think about potential collaborations, unique event concepts, or fresh angles for storytelling that align with their brand identity to impress during your interview.
We think you need these skills to ace Senior PR Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Belstaff's brand ethos and values. Familiarise yourself with their history, product lines, and recent campaigns to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in PR and communications, particularly within the fashion or lifestyle sectors. Provide specific examples of successful campaigns you've led or contributed to.
Showcase Your Network: Mention your connections within the media and talent industry. Highlight how these relationships can benefit Belstaff in achieving its PR goals and expanding its audience reach.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also reflects your passion for Belstaff's mission. Use this opportunity to convey your understanding of the role and how you can contribute to the brand's legacy.
How to prepare for a job interview at Hagabadet
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Belstaff's history, values, and recent campaigns. Understanding their mission and how they position themselves in the market will help you align your answers with their brand ethos.
✨Showcase Your Network
As a Senior PR Manager, your connections are crucial. Be prepared to discuss your existing media and talent contacts, and how you plan to leverage these relationships to enhance Belstaff's profile and coverage opportunities.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare examples of past PR campaigns you've led, focusing on your role in ideating, pitching, and executing successful strategies.
✨Demonstrate Your Copywriting Skills
Since excellent copywriting is essential for this role, be ready to showcase samples of your work. You might even be asked to draft a press release or pitch during the interview, so brush up on your writing skills beforehand.
