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- Tasks: Lead and scale a TikTok Shop affiliate program to drive sales and empower creators.
- Company: Join Hadley Designs, a thriving e-commerce brand focused on inspiring homes and classrooms.
- Benefits: Enjoy remote work, flexible schedules, and personal development opportunities with a supportive CEO.
- Why this job: Be part of a creator-driven movement that fosters growth and community while achieving big revenue goals.
- Qualifications: 2+ years in influencer/affiliate programs, strong communication skills, and e-commerce experience preferred.
- Other info: This role offers autonomy and the chance to build a high-performance affiliate system.
The predicted salary is between 36000 - 60000 £ per year.
Join a Viral E-Commerce Brand and Build a Creator Army That Drives $1M+ in Monthly Sales with a goal of becoming a $100M brand! Hadley Designs is on a mission to fill homes and classrooms with inspiring, beautiful products that help families and educators thrive. We’ve built a multi-million dollar stationery and decor brand on Amazon and now, we’re turning TikTok Shop into our next growth engine.
We’re looking for an Influencer & Affiliate Program Director to lead our creator driven revenue revolution. You’ll scale a TikTok Shop affiliate program that turns creators into marketers, mentors, and sales machines. If you’ve ever dreamed of building a high performance MLM style affiliate system in a brand first, mom powered business, this is your shot.
What does success look like?
Success as our Influencer & Affiliate Program Director means turning TikTok Shop into a viral sales engine that mirrors an MLM style creator network, where top performers don’t just sell, they coach others and help them succeed as well. You’ll activate 1,000+ new affiliates each month, drive $1M+ in monthly GMV, and maintain a 10%+ net profit margin by balancing samples, commissions, and ad spend with ruthless efficiency. Within six months, you’ll promote your first tier of paid creator-coaches who mentor others and help scale the program without bloating headcount. You’ll turn our VIPs into micro-leaders, build a creator community that self-replicates, and launch contests, playbooks, and incentives that get 50%+ of affiliates posting weekly. This role isn’t about managing influencers, it’s about architecting a movement that drives compounding growth through aligned incentives, smart systems, and unstoppable momentum.
KPI's:
- $1M+ monthly sales from TikTok affiliate videos
- 1,000+ new creators activated monthly
- 50%+ weekly posting rate among creators
- 10%+ net profit margin, balancing commissions, samples, and fulfillment
- 10% MoM growth in GMV from top VIP creators
- In 6 months, TikTok becomes a serious challenger to our Amazon channel
Your One Thing
Build and scale a flywheel-style creator program on TikTok Shop that generates compounding growth. You’ll recruit, train, and empower creators, especially VIPs, to coach and inspire others.
Your Top Priorities (20% BIG ROCKS)
- Design and implement a tiered creator incentive program with SOPs, playbooks, and growth systems
- Build & manage a Discord community of creators to drive engagement and retention
- Elevate our top 50 creators into paid coaches or incentivize them to scale content output
- Maintain 10%+ net profit margin by managing costs, incentives, and campaign alignment
Weekly/Monthly Responsibilities (80% Ongoing Execution)
- Track performance and identify high leverage creator segments
- Run contests, build newsletters, and maintain CRM (via Euka)
- Manage ad performance on TikTok and A/B test creator content
- Host group trainings, analyze trend reports, and send out scripts/hooks
- Audit content, launch campaigns, and run ongoing program improvements
You’ll Thrive Here If You’re:
- A systems thinker who can build and scale from scratch
- Analytical and creative, data and hooks are both your language
- Familiar with affiliate, influencer, or network marketing (bonus if you’ve done MLM or high-ticket sales)
- Obsessed with creator engagement, coaching, and performance
- Energized by helping creators succeed while hitting big revenue goals
Requirements
- 2+ years leading influencer/affiliate programs or ambassador communities
- Proven success managing creators and driving measurable sales
- Strong communication and coaching skills
- Experience in e-commerce or TikTok Shop preferred
- Bonus: AI-savvy and familiar with performance-driven marketing tools
Benefits
Why You’ll Love It Here:
- A CEO who’s all-in on Affiliate Marketing (with a head of marketing that is wicked smart)
- Cash, tools, and freedom, no leash, just trust
- Remote Full Time Work
- Flexible Schedule
- Regular Interaction with CEO
- Established Company doing business for 10+ years
- Personal Development
- Autonomy of time and schedule
Influencer & Affiliate Program Director - REMOTE employer: Hadley Designs
Contact Detail:
Hadley Designs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer & Affiliate Program Director - REMOTE
✨Tip Number 1
Familiarise yourself with TikTok Shop and its affiliate marketing strategies. Understanding the platform's unique features and how successful brands leverage it can give you an edge in discussions during interviews.
✨Tip Number 2
Network with influencers and creators who are already active on TikTok. Building relationships with them can provide insights into what works and what doesn't, which is crucial for the role of Influencer & Affiliate Program Director.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've successfully managed influencer programs in the past. Highlighting measurable outcomes will demonstrate your capability to drive sales and engagement.
✨Tip Number 4
Stay updated on the latest trends in e-commerce and social media marketing. Being knowledgeable about current market dynamics will help you articulate your vision for scaling the TikTok Shop affiliate program effectively.
We think you need these skills to ace Influencer & Affiliate Program Director - REMOTE
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer and affiliate marketing. Use specific metrics to demonstrate your success, such as sales figures or the number of creators you've managed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for building creator communities and driving sales. Mention any previous experience with TikTok Shop or similar platforms, and how you plan to achieve the KPIs outlined in the job description.
Showcase Your Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've used data to drive decisions in past roles. Highlight any tools or systems you've implemented that improved performance.
Demonstrate Your Coaching Ability: The position emphasises coaching creators. Share specific instances where you've trained or mentored others, focusing on the outcomes of those experiences and how they contributed to overall success.
How to prepare for a job interview at Hadley Designs
✨Showcase Your Experience with Influencer Programs
Be prepared to discuss your previous experience in leading influencer or affiliate programs. Highlight specific achievements, such as sales growth or successful campaigns, and how you managed relationships with creators.
✨Demonstrate Your Analytical Skills
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data to drive decisions. Discuss any tools or metrics you’ve employed to measure success and optimise campaigns.
✨Emphasise Your Coaching Abilities
This position involves mentoring creators, so be ready to share your coaching philosophy. Provide examples of how you've empowered others to succeed and the impact it had on overall performance.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creativity and problem-solving skills. Think of scenarios where you had to innovate or adapt strategies to overcome challenges in previous roles, especially in fast-paced environments like e-commerce.
