At a Glance
- Tasks: Lead marketing strategies for luxury whisky investments and drive customer acquisition.
- Company: Join Hackstons, a premier luxury asset firm in the iconic Gherkin building.
- Benefits: Competitive salary, pension, generous holiday, and exclusive staff discounts.
- Other info: Collaborative culture with opportunities to work with high-net-worth clients.
- Why this job: Make an impact in a dynamic environment focused on luxury investments and client relationships.
- Qualifications: 5+ years in marketing, preferably in luxury or retail sectors, with strong CRM skills.
The predicted salary is between 50000 - 65000 £ per year.
Location: London (30 St Mary Axe, Gherkin Building)
Salary: £55 - £65,000 Depending on Experience
About Us
Hackstons is a London-based luxury asset firm specialising in fine wine, rare whisky and alternative investments. We support private clients in building long‑term wealth through premium asset ownership, backed by education, secure storage and a curated retail experience.
The Role
We are seeking a commercially minded, highly driven Marketing Manager to lead day‑to‑day marketing activity across the business, with a primary focus on lead generation, customer acquisition and revenue growth for our whisky cask investment division. This is a hands‑on, performance‑driven role for someone who thrives on campaign optimisation, funnel performance and measurable results. You will own marketing strategy and execution across paid advertising, CRM, lead nurturing and acquisition initiatives, working closely with senior leadership, external agencies and in‑house creative support.
Key Responsibilities
- Lead Generation & Performance Marketing (Core Focus)
- Own the lead generation strategy for the whisky cask investment division.
- Track and report on CPL, ROAS, conversion rates, lead quality and revenue attribution.
- Identify opportunities to improve acquisition performance, lead nurturing & conversion.
- Content, Social & PR
- Oversee content strategy, organic social media, PR activity and email content.
- Manage external agencies, freelancers and internal creative support.
- CRM & Lead Nurturing (HubSpot)
- Ensure accurate lead tracking, attribution and pipeline visibility.
- Produce regular CRM performance and conversion reports.
- Reporting & Commercial Performance
- Produce regular reports across all marketing channels.
- Analyse performance data and provide actionable insights.
- Collaboration & Leadership
- Work closely with Sales, Retail, eCommerce and Leadership teams.
- Lead and coordinate Marketing Executives, content support and external partners.
What We’re Looking For
- Minimum 5 years’ experience as a Marketing Manager (luxury, retail, eCommerce, investment or premium consumer sectors preferred).
- Strong understanding of lead generation and performance marketing.
- Experience managing paid campaigns across Meta, Google, LinkedIn, etc.
- Strong CRM experience, ideally with HubSpot.
- Commercially minded with strong understanding of ROI, attribution and conversion metrics.
- Confident managing agencies, creatives and internal stakeholders.
- Highly organised with ability to manage multiple projects.
We Offer
- Exposure to alternative investments and HNW clients.
- Collaborative, ambitious environment.
- Company pension, 21 Days Holiday + Bank Holidays.
- Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years).
- Staff discount in our Knightsbridge retail experience.
Marketing Manager in London employer: Hackstons
Hackstons is an exceptional employer located in the iconic Gherkin building in London, offering a dynamic and collaborative work environment that fosters innovation and personal growth. As a Marketing Manager, you will have the opportunity to engage with high-net-worth clients and work on exciting projects in the luxury investment sector, all while enjoying competitive benefits such as a company pension, generous holiday allowance, and unique perks like our Cask Loyalty Programme. Join us to be part of a forward-thinking team dedicated to excellence in alternative investments.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hackstons and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hackstons are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hackstons on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hackstons. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hackstons. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hackstons:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hackstons’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hackstons
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hackstons will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hackstons, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
