At a Glance
- Tasks: Lead marketing strategies for luxury whisky investments and drive customer acquisition.
- Company: Join Hackstons, a premier luxury asset firm in the iconic Gherkin building.
- Benefits: Competitive salary, pension, generous holiday, and exclusive staff discounts.
- Other info: Collaborative culture with opportunities to work with high-net-worth clients.
- Why this job: Make an impact in a dynamic environment focused on luxury investments and client relationships.
- Qualifications: 5+ years in marketing, preferably in luxury or retail sectors, with strong CRM skills.
The predicted salary is between 50000 - 65000 £ per year.
Location: London (30 St Mary Axe, Gherkin Building)
Salary: £55 - £65,000 Depending on Experience
About Us
Hackstons is a London-based luxury asset firm specialising in fine wine, rare whisky and alternative investments. We support private clients in building long‑term wealth through premium asset ownership, backed by education, secure storage and a curated retail experience.
The Role
We are seeking a commercially minded, highly driven Marketing Manager to lead day‑to‑day marketing activity across the business, with a primary focus on lead generation, customer acquisition and revenue growth for our whisky cask investment division. This is a hands‑on, performance‑driven role for someone who thrives on campaign optimisation, funnel performance and measurable results. You will own marketing strategy and execution across paid advertising, CRM, lead nurturing and acquisition initiatives, working closely with senior leadership, external agencies and in‑house creative support.
Key Responsibilities
- Lead Generation & Performance Marketing (Core Focus)
- Own the lead generation strategy for the whisky cask investment division.
- Track and report on CPL, ROAS, conversion rates, lead quality and revenue attribution.
- Identify opportunities to improve acquisition performance, lead nurturing & conversion.
- Content, Social & PR
- Oversee content strategy, organic social media, PR activity and email content.
- Manage external agencies, freelancers and internal creative support.
- CRM & Lead Nurturing (HubSpot)
- Ensure accurate lead tracking, attribution and pipeline visibility.
- Produce regular CRM performance and conversion reports.
- Reporting & Commercial Performance
- Produce regular reports across all marketing channels.
- Analyse performance data and provide actionable insights.
- Collaboration & Leadership
- Work closely with Sales, Retail, eCommerce and Leadership teams.
- Lead and coordinate Marketing Executives, content support and external partners.
What We’re Looking For
- Minimum 5 years’ experience as a Marketing Manager (luxury, retail, eCommerce, investment or premium consumer sectors preferred).
- Strong understanding of lead generation and performance marketing.
- Experience managing paid campaigns across Meta, Google, LinkedIn, etc.
- Strong CRM experience, ideally with HubSpot.
- Commercially minded with strong understanding of ROI, attribution and conversion metrics.
- Confident managing agencies, creatives and internal stakeholders.
- Highly organised with ability to manage multiple projects.
We Offer
- Exposure to alternative investments and HNW clients.
- Collaborative, ambitious environment.
- Company pension, 21 Days Holiday + Bank Holidays.
- Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years).
- Staff discount in our Knightsbridge retail experience.
Marketing Manager in London employer: Hackstons
Hackstons is an exceptional employer that offers a dynamic work environment in the heart of London, where creativity and innovation thrive. With a strong focus on employee growth, we provide ample opportunities for professional development and collaboration across teams, ensuring that every team member can contribute to our success in the luxury asset market. Our commitment to a supportive work culture, combined with the unique advantage of working in a prestigious sector, makes Hackstons a rewarding place to advance your career.
