At a Glance
- Tasks: Lead brand strategy, marketing campaigns, and community engagement for a premium ice cream start-up.
- Company: Exciting start-up with rapid growth in the premium ice cream market.
- Benefits: Equity shares, 30 days holiday, wellness day, and free gelato every day!
- Other info: Hands-on role with excellent career growth opportunities in a dynamic setting.
- Why this job: Join a passionate team and make a real impact in a fast-paced environment.
- Qualifications: 4+ years in brand management and strong digital marketing skills required.
The predicted salary is between 63000 - 77000 £ per year.
- Contract | Hybrid – on-site Blackhorse Lane, London at least 2 days per week
- Employment Type | Full-time
No Agencies Please.
No Visa Sponsorship- we are unable to sponsor for work visas
ABOUT HG
This is a fantastic opportunity to join a start-up premium ice cream business at a very exciting stage on its growth journey.
The business has more than doubledin size in the last 2 years and we have set a business plan to grow a further three fold in the next 3 years.
The product is superior to Haagan Daz and Ben & Jerrys and the reaction we get from consumers is amazing, with WOW being the most commonly used word!
The experts also agree.
We now have 103 Great Taste Stars across our range including the coveted 3 star award on some of our gelatos.
We make all the product ourselves in our factory in East London.
We have invested significantly in the factory and we have plenty of capacity headroom for growth.
We have a good distribution base in Foodservice, which is no surprise as the product was originally created to meet the demands of Michelin Stared restaurants.
We are listed in many leading restaurants e. g. we are the sole supplier of gelato to Gordon Ramseys restaurant estate, and we work collaboratively with his team on innovation.
We are building a network of wholesalers and distributors, and we are starting to get traction in our focus channels of eating out, travel, entertainment and leisure.
Out of Home is critical to our future plans.
In parallel we are building our in-home consumption.
We have been at the forefront of On-Demand retail with listings and strong support in all the major players.
We are national in Tesco, Sainsbury, Waitrose, Ocado and Co-op with rates of sale building consistently.
We have a strong and driven management team, a passionate investor base, a clear and focussed business plan and the founders are still very much part of the business and continue to take a lead on innovation.
This role sits at the heart of a small, mighty and ambitious team.
As a fast-paced scale-up, we all roll up our sleeves - so we’re looking for someone with a hands-on, can-do attitude who’s excited to support different functions and jump in where needed.
ABOUT THE ROLE
You’ll look after
- Brand Strategy & Positioning
- Refine the brand strategy to support business growth and market expansion.
- Conduct competitive analysis and customer insights research to identify brand opportunities.
- Ensure brand consistency across all platforms and customer interactions.
- Marketing & Campaign Management
- Plan and execute multi-channel marketing campaigns to enhance brand visibility and engagement.
- Work closely with product dev and sales teams to align brand messaging with business goals.
- Optimize brand touchpoints, including website, social media, email, PR, and events.
- Set and track KPIs to measure brand success and optimize marketing investments.
- Manage brand marketing budgets efficiently to maximize ROI.
- Brand Storytelling & Content Development
- Oversee content creation to tell compelling brand stories across multiple channels.
- Manage creative assets, ensuring high-quality visuals and messaging that reflect brand values.
- Collaborate with external agencies, freelancers, and internal teams for content execution.
- Lead digital marketing initiatives, including paid media, SEO, and content marketing.
- Community & Customer Engagement
- Lead the brand agenda in key customer pitches and presentations, partnering with Sales to win and grow relationships with major national retailers and restaurant groups.
- Champion a consumer-centric approach, developing research briefs and short surveys, and analysing insights from our internal consumer panel to inform brand, product and marketing decisions.
- Develop and nurture an engaged brand community through social media, events, and partnerships.
- Manage influencer collaborations, PR campaigns, and brand ambassadors to amplify reach.
- Monitor customer feedback and trends to refine brand messaging and positioning.
- New Product Development
- Identify and manage strategic partnerships that align with brand growth objectives.
- Support go-to-market strategies for new product launches and market expansions.
- Contribute to the medium- and long-term innovation strategy and NPD pipeline, using consumer, category and market insights to identify and shape future growth opportunities
- KEY SKILLS AND QUALIFICATIONS
- 4+ years of experience in brand management, marketing, or related roles.
- Proven track record of growing a brand in a fast-paced scale-up environment.
- Strong knowledge of digital marketing, performance metrics, and data-driven decision-making.
- Excellent storytelling, content marketing, and communication skills.
- Experience managing agencies, freelancers, and creative teams.
- Entrepreneurial mindset with the ability to adapt quickly to changing market conditions.
WHY JOIN US?
- Equity / shares in the business - because we all share in the success we’re building
- Statutory pension with NEST
- 30 days’ holiday, plus Christmas Day, Boxing Day and New Year’s Day off
- Your birthday off
- A paid Wellness Day each year
- Long service reward-+1 day annual leave after 3 years, then +1 per year up to 5 days
- Enhanced maternity and paternity pay
- Free gelato on site - yes, really, every day
- #J-18808-Ljbffr
Brand Manager employer: HACKNEY GELATO | Certified B Corp
Join a dynamic and rapidly growing premium ice cream start-up in East London, where your contributions will directly impact our ambitious growth journey. We offer a vibrant work culture that values innovation and collaboration, alongside competitive benefits such as equity shares, generous holiday allowances, and a unique opportunity to enjoy free gelato daily. With a strong focus on employee development and a hands-on approach, this is an excellent place for those looking to make a meaningful impact in a fast-paced environment.
Contact Details:
HACKNEY GELATO | Certified B Corp Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
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We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HACKNEY GELATO | Certified B Corp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at HACKNEY GELATO | Certified B Corp
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At HACKNEY GELATO | Certified B Corp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
