At a Glance
- Tasks: Create engaging digital content and campaigns for young residents in Hackney.
- Company: Hackney Council, a vibrant and progressive local authority in London.
- Benefits: Flexible working options, commitment to diversity, and support for personal development.
- Other info: Join a dedicated team focused on equity and inclusion in a dynamic environment.
- Why this job: Make a real impact on youth engagement and community communication.
- Qualifications: Experience in digital content creation and strong social media skills.
The predicted salary is between 33750 - 41250 £ per year.
Hackney is one of the most dynamic and progressive local authorities in the UK. We are a resilient, vibrant, and creative borough in the heart of London, with strong, diverse communities and a powerful set of shared values. Over the past twenty years, the Council has built up first-class services, outstanding public infrastructure, and a reputation for excellence, innovation, and ambition. We are leading the way on essential work such as our fight for equity in Hackney with a particular focus on becoming an actively anti-racist borough. But the work doesn’t stop there; we are proactive in our approach to bringing fairness to all aspects of life including gender, neurodiversity and across the poverty divide.
The Communications and Engagement and Young Hackney services are looking for a dedicated digital communications professional with a passion for great content to join our team. As Digital Communications Officer, you will provide support to the Young Hackney service with digital communications and campaigns, ensuring we are talking to and engaging our young residents and parents on the channels they use most, with content that resonates with them. You will support the Young Hackney service, delivering content and campaigns to promote the service offering and ensure young people get the most out of it.
Time is split across digital channels, with a particular focus on social media (TikTok and Instagram), digital advertising, web and email marketing. Evaluation is also key in understanding how our communications perform, so there will also be an element of reporting to the role. You will bring expertise and creativity to the team to develop Young Hackney’s channels. You will be proactive and quick to learn new skills, able to keep on top of a complex and constantly changing landscape.
You must be able to work with a diverse set of stakeholders, from politicians to our young residents to senior officers, with the ability to sell‑in ideas to meet our communication objectives, in particular for video content. You must have great content creation skills, from capture to design and editing using specialist software including Canva and Adobe Creative Suite, good web management and IT skills including Google Suite, in particular Slides, Docs and Sheets. You must have a good technical understanding of all relevant digital channels and their formats and audiences.
Young Hackney is Hackney Council’s dedicated youth service for young people aged 6 to 19, up to 25 with additional needs. From adventure playgrounds to innovative youth hubs, Young Hackney is at the forefront of youth work in London. As a Council, our most outstanding asset is our staff, who are highly dedicated to serving our residents and committed to our goals as an organisation.
We are also working towards our vision, which is to be a place for everyone; where residents and staff can be proud; a place that celebrates diversity and where everyone can feel valued, included and involved. In order to achieve this, we look for people who are: Proud; Ambitious; Pioneering; Open; Proactive; Inclusive.
Hackney Council works to eradicate discrimination on the basis of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We also recognise that people can be disadvantaged by their social and economic circumstances, so we will also work to eliminate discrimination and disadvantage caused by social class. We also welcome those interested in flexible working. We particularly welcome applications from disabled people, as this group is currently under represented in our workforce.
The Council has a dedicated employment support service (Hackney Works), which offers Hackney residents guidance in relation to applying for jobs. If you are thinking about applying for a job, please contact the Hackney Works team to find out what support is available: hackneyworks@hackney.gov.uk
Digital Communications Officer employer: Hackney Borough Council
Hackney Council is an exceptional employer, offering a vibrant and inclusive work culture that prioritises the development of future leaders in local government. As a Management Trainee apprentice, you will benefit from a structured programme that combines hands-on experience across various departments with formal training, all while being part of a progressive council dedicated to equity and community engagement. With competitive salaries, comprehensive support, and a commitment to employee growth, Hackney Council stands out as a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Communications Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hackney Borough Council and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hackney Borough Council are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hackney Borough Council on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hackney Borough Council. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Communications Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hackney Borough Council. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hackney Borough Council:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hackney Borough Council’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hackney Borough Council
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hackney Borough Council will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hackney Borough Council, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
