Barclays is seeking a Vice President of B2B Lifecycle Marketing (BPL) in London to transform and centralise lifecycle marketing capability into a data-led, automated growth engine. You will own end-to-end customer journeys spanning onboarding, activation, cross-sell, retention and win-back, delivering measurable commercial impact.
You will lead cross-functional teams across Marketing Operations, Martech, Data, Product, Sales, Commercial, Legal and Compliance to define vision, segmentation,
#J-18808-LjbffrVP, B2B Lifecycle Marketing & Growth employer: hackajob
At hackajob, we pride ourselves on being an exceptional employer that fosters a culture of innovation and inclusivity. Our diverse team thrives in a high-performance environment where your contributions directly impact our multi-asset platform's success. With ample opportunities for professional growth and a commitment to employee development, joining us means being part of a forward-thinking company that values your expertise and ambition.
