Senior Go To Market Proposition Manager - BPL

hackajob is collaborating with Barclays to connect them with exceptional professionals for this role. Join us as a Senior Go To Market Propositions Manager, where you’ll shape and execute go-to-market strategies that accelerate growth across Barclaycard Payments products and solutions for our SME customers. You’ll translate customer needs, product capability, market opportunity and regulatory considerations into compelling, customer-led propositions that drive commercial value. Working at the centre of Product, Sales, Marketing, Risk and Operations, you’ll ensure propositions are launched effectively, positioned competitively, and supported by clear commercial and sales enablement plans. You’ll own the end-to-end GTM lifecycle, from market and segment insight through to launch execution and ongoing performance optimisation. This role combines strategic thinking with hands-on delivery, requiring a strong understanding of the payments ecosystem, routes to market, and the needs of merchants and partners.

Essential Skills/Basic Qualifications

• Recent background and clear experience in merchant acquiring, fintech, or payments acquiring.
• Proven involvement in shaping and launching customer product or propositions across ecommerce, point of sale, and working capital in a customer-centric way.
• Experience working as a Senior Go-to Market Manager, Senior Product Marketing or Senior Product Manager.
• Ability to work effectively within cross-functional, matrixed organisations.
• Demonstrated delivery across multiple routes to market, including direct sales, digital, and self-serve channels.

Desirable Skills / Preferred Qualifications

• Knowledge of the ISV market.
• Solid customer/merchant segmentation and customer journey expertise.
• Experience enabling partner channels (ISVs, affiliates, web developers).

This role is based in London and Northampton. You may be assessed on the key critical skills relevant for this role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

Purpose of the role: To develop and manage the success of specific financial products and services, providing in-depth expertise on a particular product line, bridging the gap between product development, marketing, sales, and customer service.

Accountabilities

• Provision of SME expertise on specific products and services to customers and colleagues, including features, functionalities, benefits, limitations, risks and compliance.
• Identification of market trends, new features, regulatory requirements and potential risks, and analysis of data obtained from sales figures and customer feedback, to support the product development process, and communicate key findings to relevant stakeholders to improve product offerings.
• Response to customer inquiries, resolution of issues, and provision of guidance on product usage.
• Presentation of the advantages and features of the product to potential customers, building trust and encouraging adoption.
• Assistance with the development and execution of marketing materials for the product, such as brochures, presentations, and online content.
• Participation in training sessions and workshops to share product knowledge and expertise with colleagues and other stakeholders.
• Participation in events, conferences, and other networking opportunities to showcase the product and generate interest.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change.
• Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures.
• If managing a team, define jobs and responsibilities, plan for the department’s future needs and operations, counsel employees on performance and contribute to employee pay decisions/changes.
• Lead specialists to influence operations, while balancing short and long term goals, ensuring budgets and schedules meet corporate requirements.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard.
• The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• For an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction.
• They will lead collaborative, multi-year assignments and guide team members through structured assignments.
• They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions.
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives.
• In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.