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- Tasks: Lead SEO and ASO strategies to enhance online presence and drive organic traffic.
- Company: Join Ordnance Survey, a leader in location data committed to sustainable outcomes.
- Benefits: Enjoy hybrid working, competitive salary, performance bonuses, and 28 days annual leave.
- Why this job: Be part of an exciting web transformation journey with a focus on social impact.
- Qualifications: Strong experience in SEO/ASO, with proven success in driving organic traffic growth.
- Other info: Flexible working hours and a commitment to diversity and inclusion.
The predicted salary is between 35000 - 45000 £ per year.
Search Engine Optimisation (SEO)/App Store Optimisation (ASO) Manager
hackajob Southampton, England, United Kingdom
Search Engine Optimisation (SEO)/App Store Optimisation (ASO) Manager
hackajob Southampton, England, United Kingdom
3 days ago Be among the first 25 applicants
hackajob is collaborating with Ordnance Survey to connect them with exceptional tech professionals for this role.
Search Engine Optimisation (SEO)/App Store Optimisation (ASO) Manager
Southampton. Hybrid. Salary £41,009.00 – £47,844.00 (dependent on experience).
Join us and you’ll have an opportunity to make an impact and be part of an organisation committed to driving sustainable outcomes. At Ordnance Survey, we use location data and intelligence to help customers build more resilient societies, preserve the environment, foster healthier, happier spaces that people want to live in, and support the delivery of improved public services and critical infrastructure.
OS is on an exciting web transformation journey and we’re in search of an experienced SEO/ASO Manager to lead our SEO and ASO initiatives.
In this dynamic new role, you’ll help us redesign our digital landscape, developing a user-focused online experience that drives organic traffic and conversion across multiple domains and channels. You’ll work closely with subject matter experts to elevate our online presence for key topics and sectors and collaborate with cross-functional teams and agency partners to ensure strategic alignment across platforms.
Using your expert knowledge of search engine and app store optimisation, you’ll lead, plan and deliver the SEO and ASO strategy for Ordnance Survey’s corporate and consumer web estate and mobile applications, driving organic traffic and improving search engine and app store rankings.
Responsibilities
- Develop and implement SEO and ASO strategies across corporate and consumer web estates
- Conduct keyword research and competitor analysis to identify high-value keywords for both web and app content
- Brief on-page SEO optimisations for meta data and headings, and ASO optimisations for app titles, descriptions, and metadata.
- Collaborate with content teams, you will develop high-quality, helpful content that will improve rankings, attract backlinks, and enhance app store listings.
- Monitor and analyse web and app performance using SEO and ASO tools to identify areas for optimisation
- Stay up to date with the latest SEO and ASO news, updates and trends
- Provide regular reports and insights to stakeholders, demonstrating the effectiveness of SEO and ASO strategies
- Manage and collaborate with external suppliers
Here is a snapshot of the technologies that we use:
Dragon Metrics, Google Analytics, Search Console, Microsoft Loop, monday.com
What We’re Looking For
- Strong experience in an in-house SEO/ASO role working on large websites or applications, or at an agency covering all aspects of SEO/ASO from strategy planning down to technical SEO/ASO and implementation.
- Experience developing and implementing multi-domain and multi-channel SEO strategies
- Proven track record of driving organic traffic growth and maximising search engine and app store visibility
- Knowledge of app store algorithms and optimisation strategies to enhance app visibility and downloads.
- Advanced knowledge/experience of common SEO and ASO tools like Dragon Metrics (or equivalent), App Annie (or equivalent) Google Analytics, Google Search Console
- Strong experience working with content teams and conducting gap analysis to create SEO and ASO briefs
- Knowledge of link-building strategies and backlink management to improve domain authority and search rankings
- Excellent stakeholder management and communication skills, with the ability to articulate SEO concepts to stakeholders of varying levels and knowledge.
The Rewards
We want you to love what you do. That is why our benefits package rewards a job well done.
- Salary – £41,009.00 – £47,844.00 (dependent on experience)
- Performance related bonus up to 10%
- A competitive pension scheme (OS contributes up to 12.07%)
- 28 days annual leave in addition to bank holidays on joining, (3 taken over Christmas) increasing by one day per year, to a maximum of 5 years
- Enhanced family leave, including up to 12 weeks paid partner (paternity) leave
- Free subscription to OS Maps
- Access to online learning platforms
- Coaching and Mentoring schemes
- Plus, a suite of excellent additional perks and benefits
At OS, we believe looking after your health and wellbeing means more than posters and events. We empower you to manage your work and life the way you need it by offering things like
- An extra days’ leave for each year you work, up to 33 days
- Employee Assistance Programme
- Hybrid working
- Free onsite parking at our modern HQ in Southampton
- We adopt flexible working and can consider different working hours dependent on the role and your personal circumstances
- Eyecare Vouchers
- OS Explorers Nursery discount
- Cycle to Work scheme
- We believe that as a company we should give back wherever we can, so we give you 1 day a year to volunteer for charities that are important to you, as well as offering a match funding scheme
Location: We embrace a hybrid working model at OS and understand there is no one size fits all in relation to how we work. We have a fantastic HQ in Southampton, Hampshire where you will be required to spend 1-2 days a week with the remaining time being a personal choice as to whether you work from home or spend more time at OSHQ.
Security
OS conducts pre-employment checks for anyone made an offer of employment, including identity, right to work, employment history and criminal record checks (via Disclosure & Barring Services (DBS).
Some of our roles may require additional security vetting. We will advise candidates during the recruitment process if additional vetting may be required for that specific role.
Unfortunately, we are currently unable to offer sponsorship for this role, therefore you must have the right to work in the UK, without the need for employer sponsorship.
We are happy to consider any reasonable adjustments that people may need during the recruitment process, and you will be asked whether you require any during the application process.
Research indicates that women, individuals with disabilities, LGBTQ+ community members, neurodiverse individuals, and people from ethnic minority backgrounds often hesitate to apply for jobs unless they meet every single qualification. At Ordnance Survey, we are dedicated to fostering a diverse, inclusive, and genuine workplace where everyone can thrive. If you’re enthusiastic about this role but your experience doesn’t perfectly match every qualification in the job description, we encourage you to apply anyway. You might be the ideal candidate for this or other roles within Ordnance Survey.
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Search Engine Optimisation (SEO)/App Store Optimisation (ASO) Manager employer: hackajob
Contact Detail:
hackajob Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Engine Optimisation (SEO)/App Store Optimisation (ASO) Manager
✨Tip Number 1
Familiarise yourself with the latest SEO and ASO trends. Follow industry leaders on social media and subscribe to relevant newsletters. This will not only keep you updated but also give you insights that you can discuss during interviews.
✨Tip Number 2
Network with professionals in the SEO/ASO field. Attend local meetups or webinars, and connect with people on LinkedIn. Building relationships can lead to referrals and insider information about job openings.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past SEO/ASO projects. Be ready to discuss specific strategies you implemented and the results achieved. This practical knowledge can set you apart from other candidates.
✨Tip Number 4
Research Ordnance Survey's current digital presence and identify areas for improvement. Prepare a brief strategy outline that you could present during the interview. This demonstrates initiative and a genuine interest in the role.
We think you need these skills to ace Search Engine Optimisation (SEO)/App Store Optimisation (ASO) Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in SEO and ASO specifically. Include relevant metrics that demonstrate your success in driving organic traffic and improving app visibility.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO/ASO and how your skills align with the responsibilities outlined in the job description. Mention specific tools you’ve used, like Google Analytics or Dragon Metrics, to showcase your expertise.
Showcase Relevant Projects: If you have worked on notable SEO or ASO projects, summarise them briefly in your application. Highlight the strategies you implemented and the results achieved, as this will demonstrate your hands-on experience.
Highlight Collaboration Skills: Since the role involves working with cross-functional teams, emphasise your ability to collaborate effectively. Provide examples of how you've worked with content teams or external partners to achieve SEO/ASO goals.
How to prepare for a job interview at hackajob
✨Showcase Your SEO/ASO Expertise
Be prepared to discuss your previous experience in SEO and ASO roles. Highlight specific strategies you've implemented, tools you've used, and the results you've achieved. This will demonstrate your capability to lead initiatives at Ordnance Survey.
✨Understand the Company’s Goals
Research Ordnance Survey and its mission. Understand how their focus on location data and sustainable outcomes aligns with your skills in SEO and ASO. This knowledge will help you articulate how you can contribute to their objectives during the interview.
✨Prepare for Technical Questions
Expect questions about technical SEO and ASO practices, such as keyword research, on-page optimisation, and app store algorithms. Brush up on these topics and be ready to provide examples of how you've successfully applied them in past roles.
✨Demonstrate Collaboration Skills
Since the role involves working closely with content teams and stakeholders, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've effectively communicated SEO concepts to non-technical team members.
