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- Tasks: Shape product strategy and lead go-to-market initiatives for investment products.
- Company: Join CompanyWise, a global tech leader in financial solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on innovation and customer-centric solutions.
- Why this job: Make a real impact in the fintech space while empowering customers to manage their money effectively.
- Qualifications: 4+ years in product marketing, preferably in FinTech or high-growth B2C environments.
The predicted salary is between 60000 - 80000 £ per year.
CompanyWise is a global technology company building the best way to move and manage the world’s money.
We are looking for a Product Marketing Manager to be the strategic commercial voice of the Assets product. You will sit directly within the Product team, working side‑by‑side with Product Managers, Designers, Analysts, and Engineers. Your role is to own the go‑to‑market strategy, product positioning, and lifecycle adoption for our investment products worldwide.
You will join the Grow Squad, the cross‑functional team responsible for the "Holding" and "Wealth" pillars of our mission, empowering Wise customers to live the life they want by making their money work as hard as it can.
Responsibilities
- Strategy & Positioning: shape the narrative and define the global positioning for Wise Interest and Stocks; translate wealth‑tech concepts (APY, Yield, Fund Performance, Risk) into clear, human value propositions for diverse customer segments.
- Market and Competitor Intelligence: map user needs and anxieties around savings and investments to inform the product roadmap, ensuring we build solutions that solve real problems.
- Launch & Go‑to‑Market: lead GTM strategy for new markets, coordinate cross‑functional teams (Legal, Compliance, PR, Paid Media, CRM), and execute compliant, flawless launches.
- On‑going Campaigns: continually refine messaging, select the right channels, and iterate based on data to drive more customers to try Assets.
- Sales and Support Enablement: equip CS and Sales teams with pitch decks, FAQs, and battle cards to help them answer complex questions about risk and returns.
Qualifications
- Product Marketing Native: 4+ years of experience in Product Marketing, preferably within FinTech, WealthTech, or a high‑growth B2C platform.
- Financial Literacy: comfortable with AUM, APY, Yield, Liquidity, and Capital at Risk; able to explain the difference between a Savings Account and a Money Market Fund to a layperson.
- Regulatory Comfort: view compliance as a design constraint, with experience in regulated industries and crafting compliant copy.
- Data‑Driven Storyteller: use SQL, Looker, Mixpanel, or similar tools to measure messaging impact and iterate based on conversion funnels.
- Global Mindset: localize value propositions for varying cultures and regulatory environments.
Interview Focus
We’ll assess your metrics framework, a story of misaligned insight, and your understanding of the product adoption funnel. Be prepared to share how you link soft marketing activities to hard business results and demonstrate your expertise in mapping complex user journeys.
Product Marketing Manager - Investments employer: hackajob
Contact Detail:
hackajob Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Investments
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for those interviews! Research the company, understand their products, and be ready to discuss how your experience aligns with their needs. We want you to shine and show them why you're the perfect fit!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your past experiences, use metrics and data to back up your achievements. We love seeing how you’ve made an impact in previous roles!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who want to make a difference in the world of finance.
We think you need these skills to ace Product Marketing Manager - Investments
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you understand the role and the company. Dive into the job description and get a feel for what they’re looking for. We want to see that you can translate complex financial concepts into simple terms, so brush up on your financial literacy!
Tailor Your Application: Don’t just send a generic CV and cover letter. We love it when applicants tailor their applications to us! Highlight your relevant experience in Product Marketing, especially in FinTech or WealthTech, and show how your skills align with the responsibilities listed in the job description.
Show Your Data Skills: Since we’re all about being data-driven, make sure to include examples of how you’ve used data to inform your marketing strategies. Whether it’s through SQL or other tools, we want to see how you measure success and iterate based on results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at hackajob
✨Know Your Product Inside Out
Make sure you have a solid understanding of the investment products you'll be marketing. Familiarise yourself with terms like APY, Yield, and Fund Performance. Being able to explain these concepts clearly will show that you're not just knowledgeable but also capable of translating complex ideas into relatable value propositions.
✨Showcase Your Data Skills
Prepare to discuss how you've used data tools like SQL or Looker in previous roles. Bring examples of how you've measured the impact of your marketing strategies and iterated based on results. This will demonstrate your ability to link marketing activities to tangible business outcomes, which is crucial for this role.
✨Understand the Market Landscape
Research CompanyWise's competitors and the broader market trends in FinTech and WealthTech. Be ready to share insights on user needs and anxieties around savings and investments. This knowledge will help you articulate how you can shape the narrative and positioning for their investment products.
✨Prepare for Cross-Functional Collaboration
Since the role involves working closely with various teams, think of examples from your past experiences where you successfully coordinated with different departments. Highlight your ability to lead go-to-market strategies and ensure flawless launches, as this will be key to impressing the interviewers.