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For Companies At a Glance
- Tasks: Drive marketing campaigns that boost brand awareness and customer engagement.
- Company: Join Arqiva, a leader in the tech sector with a vibrant culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with exciting career advancement opportunities.
- Why this job: Make a real impact on brand strategy and connect with diverse audiences.
- Qualifications: Experience in B2B marketing and strong project management skills.
The predicted salary is between 34480 - 51720 £ per year.
hackajob is collaborating with Arqiva to connect them with exceptional professionals for this role.
Purpose
This role plays a crucial part in contributing to brand awareness, customer engagement, and revenue generation. In conjunction with the Marketing Manager, executes and drives marketing campaigns and activities that promote Arqiva and Arqiva’s products and services.
Accountabilities
- Supports creation of content that positions Arqiva as an authority in the markets it serves.
- Implements campaign plans to increase audience awareness and engagement.
- Tracks the effectiveness of marketing activity, adapting campaign plans as required to achieve KPIs and objectives.
- Supports marketing activities, projects and tasks as required, including participation in external events where Arqiva has a presence or internal events e.g. to build knowledge stars/colleague development.
- Works with teams across Arqiva to increase the reach of social media activity, evangelising our social media strategy and encouraging and supporting team members to engage with social media content.
- Works closely with Arqiva’s marketing agency as required, including on the development of campaign themes, campaign strategy and marketing assets.
- Promotes the role that marketing plays in the acquisition, retention and growth of customers – and therefore its contribution to the growth of Arqiva.
- Implements brand strategy, ensuring consistency across marketing channels.
- Ensures consistency in brand positioning, messaging and identity guidelines.
- Builds brand awareness.
- Develops marketing plans, working with key stakeholders.
- Creates compelling go-to-market strategies, supported by relevant teams including data and analytics.
- Supports product launches and product related promotional activities.
Skills
- Competency in project management principles and practices to coordinate marketing projects, track progress, and ensure timely delivery of marketing materials and initiatives.
- Strong time management and able to manage multiple projects simultaneously.
- Understanding of the technology sector and Arqiva’s target markets and customer segments.
- Strong analytical skills and understanding of measurement of marketing initiatives and ROI.
- Excellent communication and collaboration skills to work effectively with internal and external stakeholders.
Knowledge & Experience
- Experience planning and delivering marketing campaigns targeted at B2B audiences.
- Experience working on objective-led digital marketing campaigns.
- Extensive knowledge of best practice and trends in social media marketing.
- Experience working on content creation would also be useful.
- Knowledge of account based marketing principles and campaigns preferred.
Min Salary: £34,480 Max Salary: £51,720
Product Marketing Lead employer: hackajob
Contact Detail:
hackajob Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching Arqiva and understanding their brand strategy. We recommend practising common interview questions and coming up with examples of how you've driven marketing success in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can contribute to our mission.
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Lead role. Highlight your experience in brand awareness and customer engagement, as these are key for us at Arqiva. Use specific examples that showcase your skills in executing marketing campaigns.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about marketing and how you can contribute to our goals. Be sure to mention your understanding of the technology sector and how it relates to Arqiva’s mission.
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, include examples of how you've tracked the effectiveness of marketing activities and adapted plans to meet KPIs. This will show us you’re not just creative but also strategic.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Arqiva.
How to prepare for a job interview at hackajob
✨Know Your Stuff
Make sure you understand Arqiva's products and services inside out. Research their recent marketing campaigns and be ready to discuss how you can contribute to their brand awareness and customer engagement strategies.
✨Showcase Your Campaign Experience
Prepare specific examples of B2B marketing campaigns you've planned and delivered. Highlight your role in these projects, focusing on how you tracked effectiveness and adapted plans to meet KPIs.
✨Be a Social Media Whiz
Familiarise yourself with Arqiva’s social media strategy. Think about how you can evangelise this within the team and share ideas on increasing engagement across platforms during the interview.
✨Communicate Clearly
Practice articulating your thoughts clearly and confidently. Since the role requires excellent communication skills, be prepared to demonstrate how you’ve collaborated with stakeholders in past projects.