At a Glance
- Tasks: Lead product marketing initiatives and drive growth strategies for Sage Intacct in the UK.
- Company: Join Sage, a forward-thinking tech company focused on innovation and inclusion.
- Benefits: Comprehensive health coverage, flexible work patterns, and paid volunteer days.
- Other info: Hybrid role with opportunities for professional development and team collaboration.
- Why this job: Make a real impact in shaping business technology and customer experiences.
- Qualifications: 10+ years in product marketing, SaaS, and financial software; strong leadership skills.
The predicted salary is between 80000 - 100000 € per year.
hackajob is collaborating with Sage to connect them with exceptional professionals for this role. At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You’ll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.
The Product Marketing Director for Sage Intacct will lead the strategic direction, design and rollout of product marketing initiatives tailored to Sage Intacct in the UK. This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer-specific needs and drives market share growth.
As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity. You will partner with routes-to-revenue and go-to-market functions for the launch of new value propositions in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity.
On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of our products that increase customer adoption, innovation and deliver against our customer promises in these market segments. Although this role does not have any direct report, as a key leader, you will lead and mentor a high-performing team of product marketing professionals around you, fostering a culture of excellence, innovation, and continuous improvement.
This role requires you to be a strategic thinker with a deep understanding of the accounting and financial software industry, strong leadership skills, and the ability to drive innovation and growth in the targeted market segments. This role is hybrid and based 3 days a week in our London, Newcastle or Winnersh offices.
What You’ll Be Doing
- You’ll play a pivotal role in localising and activating Sage’s product marketing strategy in the UK.
Key Responsibilities Include
- Category strategy: Partner with Product to set the 3–5 year strategy for the Sage Intacct category, shaping business plans and product roadmaps.
- Growth strategy: Define and deliver a clear growth plan that converts market opportunity and customer needs into revenue and share growth.
- Market & competitive insight: Maintain deep understanding of market segments, trends and competitors to identify and action growth opportunities.
- Customer insight: Lead customer research and insight generation to inform roadmap and proposition development.
- Commercial priorities: Work with R2R to assess local opportunities and risks and define a commercially aligned roadmap.
- Pricing & packaging: Own pricing, packaging and proposition evolution, partnering with regions to deliver winning solutions.
- Value proposition & messaging: Create compelling value propositions and differentiated messaging, continuously testing and optimising with regions.
- Launch excellence: Lead PMM launch strategies end-to-end, partnering with Product and R2R to deliver on time and to plan.
- Content & messaging: Own product messaging and content across channels, including web, sales enablement and customer proof points.
- Category evangelism: Act as the category SME and spokesperson, inspiring internal teams and representing externally.
- Thought leadership: Translate market insight into thought leadership for content and external presentations.
- Analyst & PR engagement: Lead analyst relationships and partner with PR to deliver impactful launch and ongoing PR activity.
- Customer base insight: Leverage customer data (size, revenue, industries) to inform growth and category strategy.
- Team leadership: Lead, coach and develop a high-performing PMM team, driving engagement, capability and performance.
- Culture & inclusion: Champion a high-performance, inclusive culture that encourages challenge, collaboration and diverse thinking.
About You
You’re a marketer who loves the intersection of product, strategy, and storytelling. You understand what makes the UK market unique, and you know how to translate global vision into local relevance. You’re comfortable partnering across functions, managing multiple priorities, and making decisions backed by data and insight. You’ll bring around 10+ years’ experience in product marketing, SaaS, and financial software. You’re confident developing go-to-market strategies, creating impactful content, and collaborating across global teams. Experience with AI tools or AI-driven marketing is a big plus and so is a curious, innovative mindset that’s always looking for what’s next.
Why Join Sage?
At Sage, you’ll find a place where your ideas matter and your work has purpose. We’re proud to be shaping the future of business technology and you’ll have the chance to help define how we bring that innovation to life in the UK. You’ll join a team that values creativity, collaboration, and customer obsession. Together we’ll tell the stories that inspire businesses to thrive powered by Sage, and by you.
Your benefits (Only Applicable for UK Based Roles)
- Comprehensive health, dental and vision coverage
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Product Marketing Director employer: hackajob
At Sage, we pride ourselves on fostering a collaborative and inclusive work environment where innovation thrives. As a Product Marketing Director, you'll not only lead strategic initiatives but also have access to comprehensive health benefits, flexible working patterns, and opportunities for professional development, all while being part of a team that values creativity and customer obsession. Join us in shaping the future of business technology in the UK, where your ideas truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Sage through LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into Sage's products and market strategies. Show us that you understand their unique challenges and how you can contribute to their growth. Tailor your examples to highlight your relevant experience!
✨Tip Number 3
Don’t just wait for the job to come to you! Apply through our website and keep an eye on new openings. The sooner you apply, the better your chances of getting noticed by the hiring team.
✨Tip Number 4
Follow up after your interview with a thank-you note. It’s a simple gesture that shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great way to reiterate why you’re the perfect fit!
We think you need these skills to ace Product Marketing Director
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Director role. Highlight your experience in product marketing, especially in SaaS and financial software, and how it aligns with Sage's mission and values.
Showcase Your Strategic Thinking:In your application, demonstrate your ability to think strategically about market opportunities and customer needs. Share examples of how you've successfully defined growth strategies or launched products in the past.
Highlight Collaboration Skills:Since this role involves partnering across various functions, emphasise your teamwork and collaboration skills. Mention any cross-functional projects you've led or been a part of that showcase your ability to work well with others.
Apply Through Our Website:We encourage you to apply directly through our website. This way, you can ensure your application reaches the right people and stands out in the process. Plus, it’s super easy!
How to prepare for a job interview at hackajob
✨Know Your Product Inside Out
Before the interview, dive deep into Sage Intacct and its unique selling points. Understand the competitive landscape and be ready to discuss how you would position the product in the UK market. This shows your commitment and expertise.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful marketing strategies in the past. Be ready to discuss specific growth plans you've implemented and how they translated into revenue. This will demonstrate your ability to think strategically.
✨Emphasise Collaboration Skills
Since this role involves working across various teams, highlight your experience in cross-functional collaboration. Share stories that illustrate how you've partnered with product teams or sales to achieve common goals, showcasing your teamwork abilities.
✨Be Ready for Market Insights Discussion
Stay updated on current trends in the accounting and financial software industry. Prepare to discuss how these trends could impact Sage's product marketing strategy. This will show that you're not just a marketer but also a thought leader in the field.
