Product Manager - Tagging & Implementation

This role sits within the Group Data team which is comprised of AI, Data Platforms, and the Data Analytics & BI function. As part of the Data Analytics practice—one of six specialist areas—you will be embedded within the tagging capability, which is responsible for end-to-end digital data capture and implementation. The team plays a critical role in managing front‑end tagging across digital platforms, leveraging tools such as Tealium to capture customer interactions (e.g., item selections, basket additions) and ensure data is accurately passed through to analytics teams. This enables deeper insight into customer behaviour and supports optimisation of the end-to-end digital journey.

Leading a team of tagging specialists, you will drive the evolution and scalability of tagging and implementation across the business. The role focuses on ensuring robust, high-quality data capture from initial concept through to delivery, enabling analysts to generate actionable insights that enhance customer experience and business performance.

• Define and lead the long‑term vision, strategy, and roadmap for tagging and implementation.
• Act as the subject matter expert, championing best practice and driving consistency across the business.
• Lead, develop, and inspire a team of tagging analysts and engineers to deliver high-quality outcomes.
• Build and manage strong stakeholder relationships, providing strategic guidance and aligning priorities across teams and markets.
• Ensure all tagging and implementation complies with data protection and regulatory requirements.
• Evolve and optimise the tagging infrastructure, improving efficiency, performance, and site speed while exploring future-ready solutions.
• Contribute to the wider Group Analytics strategy, supporting senior leadership and enabling data-driven decision-making across the organisation.

Proven experience with tag management solutions, ideally Tealium iQ and EventStream. Demonstrable product ownership experience, including defining and prioritising roadmaps. Experience leading and developing teams with varying levels of seniority. Strong communication skills, with the ability to convey clear and concise messages across the business and to senior stakeholders. Solid understanding of digital data and its use in shaping tagging strategy and roadmap. Experience in project and product management, including selecting and delivering the right approach throughout the lifecycle. Strong stakeholder management and collaboration skills, with the ability to work in a matrix environment, alongside a proactive, self-starting mindset. Experience with tools like Jira/Confluence and A/B testing is desirable.

We believe in flexibility and balance. Our hybrid model blends home working for focus with time spent connecting and collaborating—whether in our offices or at offsite locations. On average, around 60% of your time will involve in-person collaboration. We value the perspectives new team members bring and encourage you to apply—even if you don’t meet 100% of the requirements.

An inclusive environment where your potential is limited only by your imagination. We encourage new ideas, support experimentation, and strive to create a workplace where everyone can be their best self. We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career.

Our customers come from all walks of life—and so do we. We’re committed to ensuring all colleagues, future colleagues, and applicants are treated equally, regardless of age, gender, marital or civil partnership status, ethnicity, culture, religion, belief, political opinion, disability, gender identity, gender expression, or sexual orientation.