At a Glance
- Tasks: Manage PPC accounts and drive innovative strategies for Boots' E-commerce growth.
- Company: Join Boots, a leading healthcare retailer with a focus on inclusivity and innovation.
- Benefits: Enjoy flexible benefits, generous discounts, and a supportive work environment.
- Other info: Opportunities for career growth and a dynamic team culture.
- Why this job: Make a real impact in digital marketing while working with top industry talent.
- Qualifications: 2-3 years of PPC experience and a passion for digital marketing.
The predicted salary is between 35000 - 45000 € per year.
hackajob is collaborating with Boots to connect them with exceptional professionals for this role.
About The Role
The Republic of Ireland (ROI) E-commerce team sits within our ROI trading team and is responsible for driving forward the E-commerce Strategy for Boots ROI, covering performance marketing channels such as PPC, Affiliates and SEO.
We are looking for a PPC Specialist to join our growing E-commerce team, working across our Paid Search accounts, which drive performance for all Boots ROI product categories. You will be responsible for the day-to-day management and trading of the PPC accounts in collaboration with our agencies, identifying growth opportunities, working with the latest insights and advancements with support from our teams at Google and Bing. You will also support the E-commerce Manager in the development of the Boots Performance Strategy for Paid Search.
Key Responsibilities
- Managing the day-to-day delivery of the PPC strategy for all key product categories including budget management, optimising towards core ROAS KPIs, setting priorities and giving direction to our Agency PPC team.
- Driving Strategy development, change and innovation in the Paid Search space– supporting the E-commerce Manager in integrating industry leading technology, new bidding approaches and shopping sophistication, taking the lead on key projects – all in the name of driving growth.
- Measurement and reporting; producing reports and communicating Paid Search results to internal and external stakeholders, continuously showcasing the value being driven by the PPC channel.
- Working closely with internal stakeholders across Ecommerce, Marketing and Finance to ensure the PPC channel is supporting business priorities, wider marketing campaigns and key projects.
- The management of a Tier One Google Account and working in close proximity with some of the best Retail talent Google has to offer.
- Direct line management responsibility of 1 x E-commerce Executive.
What You'll Need To Have
- At least 2-3 years of PPC experience within a similar role.
- Experience in a similar PPC role at either agency or in-house level (hands on experience with SA360, Google Analytics and Google Ads is desirable).
- Proficiency in managing large scale marketing budgets and ensuring optimal deployment in-channel.
- A passion for PPC and innovation in this space, with a performance-driven growth mindset, keen to make a huge difference across one of the ROI's biggest healthcare retailers.
- Strong attention to detail and analytical skills are essential as are the ability to craft a story from data.
- A passion for the wider landscape of Digital Marketing with a hunger for developing your knowledge.
Why Boots
At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.
Our Benefits
- Boots Retirement Savings Plan
- Discretionary annual bonus
- Generous employee discounts
- Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
- Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.
What's Next
If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you'll be notified by email.
Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.
PPC Specialist, Boots Republic of Ireland in Nottingham employer: hackajob
At Boots, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that empowers our employees to thrive. As a PPC Specialist in our Republic of Ireland E-commerce team, you will benefit from a range of perks including a generous employee discount, flexible benefits, and access to continuous professional development opportunities. Join us in Nottingham and be part of a forward-thinking team that values innovation and collaboration, while making a meaningful impact in the healthcare retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist, Boots Republic of Ireland in Nottingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Boots or in similar roles. A friendly chat can sometimes lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for the interview by researching Boots' E-commerce strategy and recent PPC trends. Show us that you’re not just another candidate; demonstrate your passion for PPC and how you can contribute to their growth.
✨Tip Number 3
Practice your pitch! Be ready to explain your previous PPC successes and how you’ve optimised campaigns. We want to hear about your analytical skills and how you can drive results for Boots.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Boots team.
We think you need these skills to ace PPC Specialist, Boots Republic of Ireland in Nottingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Specialist role. Highlight your relevant experience, especially in managing PPC accounts and working with tools like Google Ads and Analytics. We want to see how your skills align with what Boots is looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about PPC and how you can contribute to Boots' E-commerce strategy. Be sure to mention any innovative ideas you have that could drive growth.
Showcase Your Achievements:When detailing your experience, focus on specific achievements. Did you optimise a campaign that significantly increased ROAS? Share those numbers! We love seeing how you've made an impact in previous roles.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Boots team!
How to prepare for a job interview at hackajob
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Familiarise yourself with the latest trends, tools like SA360, Google Ads, and Google Analytics, and be ready to discuss how you've used them in past roles. This shows you're not just a fan of PPC but that you live and breathe it!
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of reports you've created or insights you've derived from data. Boots is looking for someone who can craft a story from numbers, so be ready to impress with your analytical prowess!
✨Understand Boots' E-commerce Strategy
Do your homework on Boots and their E-commerce strategy. Understand their product categories and how PPC fits into their overall marketing plan. This will help you tailor your answers and show that you're genuinely interested in contributing to their success.
✨Be Ready to Discuss Collaboration
Since you'll be working closely with various teams, think of examples where you've successfully collaborated with others. Whether it's with agencies or internal stakeholders, being able to demonstrate your teamwork skills will be key to showing you’re a good fit for the role.
