Loyalty Marketing Lead: Nectar Growth & CRM

Joining the Loyalty Marketing team at Sainsbury's means being at the forefront of customer‑centric marketing strategies that drive business growth and long‑term loyalty. As a Loyalty Marketing Executive, you will have the opportunity to shape engaging and targeted marketing campaigns that enhance the digital nectar customer experience and contribute to the overall success of the business. With a focus on creativity, data analytics, stakeholder management, and operational excellence, this role offers a dynamic environment where you can make a meaningful impact, drive results, and foster strong relationships within a collaborative team.

As a Loyalty Marketing Executive at Sainsbury's, you will play a critical role in driving digital Nectar customer growth through engaging, targeted marketing campaigns. Your responsibilities will include understanding the loyalty strategy and delivering activities that enhance customer loyalty and support overall business performance. You will collaborate with internal teams and agencies to develop and execute plans across various channels, ensuring they are delivered on time, within budget, and meet quality standards. By working closely with the Analytics team, you will leverage data analytics to drive insights, accurate forecasting, and customer targeting. Your success will be measured by delivering agreed customer and commercial metrics, accurate forecasting, campaign KPIs, and building strong relationships with stakeholders to ensure operational excellence in campaign delivery.

As a Loyalty Marketing Executive at Sainsbury's, you are a results‑oriented professional with a deep understanding of CRM and loyalty marketing campaigns, possessing the experience and skills necessary to drive customer loyalty and support overall business performance. With your expertise in end‑to‑end delivery of direct marketing campaigns, strong creative and communication abilities, and proficiency in data analytics, you excel in managing multiple stakeholders, resources, and campaigns simultaneously while delivering impactful results and meeting campaign KPIs. Your strategic mindset, stakeholder management skills, and commitment to operational excellence ensure the successful implementation of engaging, targeted marketing campaigns to drive digital Nectar customer growth and long‑term loyalty for Sainsbury's.

Essential Criteria

• Demonstrable experience delivering end‑to‑end CRM or loyalty marketing campaigns.
• Experienced in executing targeted, multi‑channel direct marketing activity.
• Experience using data and analytics to drive customer insights, segmentation, and campaign performance.
• Ability to forecast, track, and deliver against campaign KPIs and commercial targets.
• Experience working closely with analytics teams to inform targeting and optimisation.

We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business — and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

• Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year.
• We've also got you covered for your future with our pensions scheme and life cover.
• You'll also be able to share in our success as you may be eligible for a performance‑related bonus of up to 10% of salary, depending on how we perform.
• Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday.
• We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers.
• And if you ever need it there is also an employee assistance programme.
• Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).