hackajob is partnering directly with Moody's Corporation to hire for this role.
Skills and Competencies
3+ years' experience executing multi-channel demand generation campaigns across email, paid media, social media, content syndation, webinars, and events, delivering measurable lead, pipeline, and revenue outcomes
Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar, including campaign build, launch, audience segmentation, workflow management, and optimisation
Strong understanding of audience targeting, lead nurturing, and customer journey execution, using data-driven approaches to improve engagement, lead quality, and campaign performance
Exceptional attention to detail with experience conducting quality assurance across emails, landing pages, forms, workflows, links, and other campaign assets to ensure a high-quality customer experience and regulatory compliance
Experience analysing campaign, engagement, conversion, and pipeline metrics to identify optimisation opportunities, improve performance, and support business growth
Excellent organisational and stakeholder management skills, with the ability to coordinate multiple projects, vendors, sales and marketing teams simultaneously
Demonstrated proficiency in artificial intelligence concepts, with hands-on experience using AI tools to streamline workflows and enhance operational efficiency. Proven ability to implement AI-powered solutions to solve business challenges. Demonstrates a growing awareness of AI risk management and a commitment to responsible and ethical AI use
Education
Bachelor's degree in Marketing, Business, Communications, or a related discipline
Equivalent professional marketing qualifications and relevant industry experience will also be considered
Responsibilities
Support the execution and optimisation of demand generation campaigns that drive pipeline growth and revenue across the Insurance business
Support the planning and execution of regional demand generation campaigns aligned to business, sales, and marketing priorities
Build and manage multi-channel campaigns across email, digital advertising, social media, webinars, content syndication, and events
Configure and launch campaigns within marketing au...
Senior Marketing Associate in London employer: Hackajob
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