Senior Analytics Manager - CRM in London

Wise is a global technology company building the best way to move and manage the world's money. Wise is on a mission to make life easier, save money, and enable people and businesses to send, pay, and receive international payments quickly, securely, and affordably. As part of our team, you will help create an entirely new network for the world's money for everyone, everywhere.

We are seeking an experienced Marketing Senior Analytics Manager to lead our CRM analytics at Wise, supporting both Personal and Business customer segments. As a senior member of the Marketing Analytics team, you will report to the Head of Marketing Analytics, scale lifecycle marketing capabilities through rigorous data analysis, provide strategic guidance, and manage two CRM analysts to build a centre of excellence for CRM analytics within the organisation.

This is a high-impact, cross-functional role that requires close collaboration with CRM, Product, Data Science, and Growth teams. You will own the global measurement framework for CRM, ensure data integrity, prioritise high-value initiatives, and present clear insight narratives to Marketing leadership.

• Serve as the primary analytics and business partner to the CRM function, providing strategic recommendations to drive customer acquisition, engagement and retention.
• Design, implement, and own the global measurement framework for all CRM activities, including performance tracking, outcome forecasting, and incremental impact assessment.
• Collaborate with CRM technology and Product teams to define data requirements and improve data quality, ensuring robust and reliable data for analysis and decision-making.
• Lead performance analysis and insight generation for CRM stakeholders, translating complex findings into clear narratives and presenting strategic updates to Marketing leadership.
• Contribute to the development and improvement of segmentation, statistical models and analytical methodologies.
• Support the evaluation of propositions and campaigns using rigorous statistical practices.
• Manage and mentor two CRM analysts, fostering their professional development and building advanced CRM analytics capabilities within the team.

• 5+ years of experience in marketing analytics within CRM/lifecycle marketing, including 2+ years in a lead capacity, with a proven ability to structure and solve ambiguous business problems.
• Proven track record of influencing business strategy and driving measurable outcomes through data-driven insights.
• Comprehensive technical skill set spanning insight generation, data modelling (dbt), reporting, and statistical testing methodologies (e.g., A/B testing, incrementality).
• Extensive proficiency in advanced SQL for complex data manipulation in a data warehouse environment (e.g., Snowflake).
• Experience with a programming language such as Python or R for data analysis.
• Strong understanding of personalisation techniques and promotion frameworks.

• Professional experience in fintech, e-commerce, or a comparable high-growth technology industry.
• Experience collaborating directly with Data Science teams on personalisation or predictive modelling initiatives.

Salary Range: £100,000 - £125,000 (depending on experience and interview performance)

We are proud to have a truly international team and celebrate our differences. Inclusive teams help us live our values and ensure every Wiser feels respected, empowered to contribute towards our mission, and able to progress in their careers.