At a Glance
- Tasks: Drive customer engagement and retention through targeted marketing programmes for schools.
- Company: Join Arbor Education, transforming school operations for happier working environments.
- Benefits: Enjoy 32 days holiday, wellness support, and flexible working options.
- Other info: Collaborative culture with excellent professional development opportunities.
- Why this job: Make a real impact in education while developing your marketing skills.
- Qualifications: Experience in customer marketing, preferably in education or SaaS sectors.
The predicted salary is between 43000 - 43000 £ per year.
hackajob is collaborating with Arbor Education to connect them with exceptional professionals for this role.
Location: London, Hybrid
Salary: up to £43,000 per year
About Us
At Arbor, we are committed to improving the working lives of school staff by transforming the way schools operate. Our school management systems empower over 12,500 schools and trusts to use data effectively and create happier, more productive working environments. We believe that schools should be joyful places to work and learn, and our tools are designed to support this vision.
About The Role
We are seeking a Schools Customer Marketing Manager to join our Marketing team. This role is focused on driving customer engagement and retention by delivering targeted marketing programmes that speak directly to the needs of the schools using our platform. You will work closely with Customer Success, Product and Sales to design and execute marketing campaigns aimed at maximising product adoption, renewal rates, and customer satisfaction.
Core Responsibilities
- Develop and implement customer marketing strategies focused on schools to increase product adoption, engagement, and retention.
- Collaborate with Customer Success and Product teams to identify customer needs and translate them into effective marketing campaigns.
- Create and manage targeted email marketing programmes, webinars, user groups, and other engagement activities tailored for school customers.
- Analyse campaign performance and customer data to continuously improve marketing activities and customer experience.
- Develop customer success stories and case studies that showcase the value of our products for schools.
- Work closely with Sales and Marketing to support upsell and renewal campaigns through relevant messaging and content.
- Manage key marketing platforms such as Hubspot and Gainsight to support segmentation, campaign automation, and customer journey mapping.
- Collaborate with the broader marketing team to ensure consistent brand messaging and voice.
Requirements
About you
- Experience in customer marketing, preferably within the education or SaaS sectors.
- Strong understanding of B2B marketing principles, with an ability to create engaging campaigns that drive customer retention and product adoption.
- Excellent communication skills, both written and verbal, with the ability to craft compelling customer stories and messaging.
- Experience using marketing automation tools and CRM systems such as Hubspot, Salesforce, and Gainsight.
- Data-driven mindset with ability to analyse campaign metrics to optimise marketing effectiveness.
- Ability to work collaboratively across teams, managing multiple projects and priorities efficiently.
- Passion for education and understanding of the challenges faced by schools is highly desirable.
- Strong organisational skills and attention to detail with a proactive, can-do attitude.
Benefits
- A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
- 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas.
- Life Assurance paid out at 3x annual salary.
- Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks.
- Private Dental Insurance with Bupa.
- Salary sacrifice Pension provided by Scottish Widows.
- Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay.
- 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
- Access to services such as Calm and Bippit (financial wellbeing coaching).
- All of our roles champion flexible working and we are happy to discuss what this means to you.
- Social committees that plan team, office and company wide events to bring people together and celebrate success.
- Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc).
- Volunteer with a charity of your choice for a day each year.
Interview process
- Phone screen
- 1st stage
- 2nd stage
We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team. Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice. Arbor Education is an equal opportunities organisation. Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive - whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.
Refer a friend: Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200!
Please note: We are unable to provide visa sponsorship at this time.
Schools Customer Marketing Manager in London employer: hackajob
Arbor Education is an exceptional employer dedicated to enhancing the working lives of school staff through innovative management systems. Located in London, we offer a vibrant work culture that prioritises employee wellbeing with 32 days of holiday, comprehensive health benefits, and a strong commitment to professional development. Our collaborative environment fosters growth and creativity, making it a fulfilling place for those passionate about education and customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Schools Customer Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for hackajob and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like hackajob are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with hackajob on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at hackajob. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Schools Customer Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit hackajob. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of hackajob:Show us that you’ve done your homework! In your application, briefly mention what you admire about hackajob’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at hackajob
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at hackajob will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At hackajob, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
