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- Tasks: Own the global positioning of the Wise card and drive customer engagement.
- Company: Join Wise, a leader in borderless money movement.
- Benefits: Competitive pay, RSUs, hybrid work, and self-development budget.
- Other info: Work in a diverse and inclusive environment with growth opportunities.
- Why this job: Make a real impact on how millions spend globally with innovative solutions.
- Qualifications: Experience in product positioning and data-driven decision making.
The predicted salary is between 60000 - 80000 £ per year.
At Wise we’re building money without borders, for people without borders. Our mission is to make moving money around the world instant, transparent, convenient, and eventually free. Millions of people already trust us to send, receive, and hold money globally. The Spend squad is directly contributing to Wise’s mission by providing customers with a reliable, convenient, and eventually free way to spend anywhere in the world.
We’re looking for a Product Marketing Manager to own how we position the Wise card and spending experience globally. As the first PMM for the Spend squad, you will be the bridge between our product capabilities and people who use them, ensuring that the Wise card is the first choice for spending anywhere in the world.
Your role and impact:
- As part of the Spend product team, you’ll own the global positioning of the Wise card, ensuring we don't just win new users, but turn them into lifelong cross‑border and daily spenders.
- You’ll sit at the intersection of product, data, and storytelling to define what spending means in a borderless world.
Key Responsibilities:
- Lead the growth charge: Define the global positioning for the Wise card, driving both customer acquisition and high‑frequency usage.
- Shift the perception of Wise from a utility you use occasionally to the card you never leave home without.
- Strategic partnerships: Collaborate directly with Mastercard and Visa to co‑create high‑impact activations and acquisition campaigns centered around major global events.
- Translate complexity into delight: Partner with product, design, and engineering teams to turn our delightful features into clear, compelling value propositions that resonate across 170+ countries.
- Be the voice of the customer: Keep your finger on the pulse of how customers perceive us. Listen to customer feedback, monitor competitive moves, and translate insights into clear positioning frameworks.
- Bridge global and local: Partner with global and regional marketing teams to build awareness and conversion campaigns that resonate in core markets, ensuring customers understand why Wise is the smartest way to spend whether they are at home or abroad.
Qualifications:
- Strong positioning experience: Built or refined product narratives that differentiated a brand or product in a competitive space.
- Data‑informed decision making: Use customer insights, research, and performance data to shape messaging and evaluate success.
- Global mindset: Understand localisation, customer segmentation, and balance global consistency with local relevance.
- Collaborative leadership: Work across product, engineering, marketing, and regional teams, bringing alignment without losing speed.
Benefits:
- The chance to own Wise’s card global positioning for millions of customers.
- Autonomy to set the product marketing strategy for Spend, with the support of a talented team.
- A competitive compensation package, including RSUs.
- A hybrid working model, allowing a blend of home and office work.
- A generous self‑development budget and comprehensive benefits package.
- The chance to work in a diverse, inclusive, and innovative environment.
Product Marketing Manager - Cards in London employer: hackajob
Contact Detail:
hackajob Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Cards in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Wise. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your product marketing successes. When you get the chance to chat with hiring managers, let your work speak for itself.
✨Tip Number 3
Be ready for interviews! Research Wise’s mission and values, and think about how your experience aligns with their goals. Tailor your answers to show you’re the perfect fit for the Spend squad.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Wise team.
We think you need these skills to ace Product Marketing Manager - Cards in London
Some tips for your application 🫡
Show Your Passion for the Product: When you're writing your application, let your enthusiasm for the Wise card and its potential shine through. We want to see how you connect with our mission of making money borderless and how you can contribute to that vision.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing, especially any work you've done with positioning or customer insights. We love seeing how your background aligns with what we're looking for, so don’t hold back!
Be Data-Driven: Since we value data-informed decision making, include examples of how you've used data to shape your marketing strategies. Show us how you’ve turned insights into action – it’s a big plus for us!
Keep It Clear and Compelling: Your application should be easy to read and engaging. Use clear language and structure your thoughts well. Remember, we’re looking for someone who can translate complex ideas into simple messages, so show us you can do that right from the start!
How to prepare for a job interview at hackajob
✨Know Your Product Inside Out
Before the interview, make sure you understand the Wise card and its unique selling points. Familiarise yourself with how it stands out in the market and be ready to discuss how you would position it globally.
✨Showcase Your Data Skills
Since data-informed decision making is key for this role, prepare examples of how you've used customer insights and performance data in past projects. Be ready to explain how you measure success and adapt strategies based on metrics.
✨Demonstrate Collaborative Leadership
Think of instances where you've worked across different teams, like product, engineering, and marketing. Highlight your ability to bring people together and drive alignment while maintaining momentum—this will resonate well with their collaborative culture.
✨Understand Global and Local Dynamics
Research how Wise operates in various markets and be prepared to discuss how you would balance global consistency with local relevance. Show that you can think globally while tailoring strategies to meet local needs.