At a Glance
- Tasks: Lead global product marketing for Wise Business, shaping how we connect with customers.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, inclusive culture, and opportunities for career growth.
- Other info: Diverse and inclusive team committed to building money without borders.
- Why this job: Make a real impact by simplifying global finance for businesses everywhere.
- Qualifications: Experience in product positioning and data-driven decision making.
The predicted salary is between 70000 - 90000 £ per year.
Overview
Wise is a global technology company, building the best way to move and manage the world's money. Our mission is to make moving money around the world instant, transparent, convenient, and eventually free. Wise helps businesses manage their international finances: paying invoices, receiving payments, spending abroad, and operating globally with ease.
We're looking for a Global Product Marketing Lead to define how Wise Business is positioned across our logged-out, discovery, and onboarding surfaces - globally and locally. As part of the Business Discovery and Onboarding product group, you'll own how we tell the Wise Business story to potential customers at the very start of their journey. You'll understand the needs of small and medium-sized companies operating across borders and translate those into clear, differentiated product narratives that drive adoption.
Working closely with product, design, research, SEO, and regional teams, you'll define the value proposition of Wise Business across our website, landing pages, and onboarding experiences - ensuring every message clearly conveys how Wise helps businesses send, receive, and manage money internationally. You'll also partner with our marketing teams to build awareness and conversion campaigns that resonate with entrepreneurs, finance managers, and accountants in our main markets.
You'll keep your finger on the pulse of how businesses perceive us. That means listening to customer feedback, monitoring competitive moves, and making sure the team understands what resonates and what doesn't. You'll translate these insights into clear positioning frameworks that inform logged out surfaces and product narratives that shape both acquisition and onboarding.
Qualifications
- Strong positioning experience: You've built or refined product narratives that differentiated a brand or product in a competitive space. You can make complex products simple and compelling.
- Data-informed decision making: You use customer insights, research, and performance data to shape messaging and evaluate success. You've built metrics frameworks that link comms to adoption.
- Experience across acquisition surfaces: You know how websites and landing pages work as product surfaces, not just as marketing channels.
- Global mindset: You understand localisation, customer segmentation, and how to balance global consistency with local relevance.
- Collaborative leadership: You can work across product, engineering, marketing, and regional teams, bringing alignment without losing speed.
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs. Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Product Marketing Lead - Wise Business in London employer: hackajob
Wise is an exceptional employer that champions a diverse and inclusive work culture, empowering employees to contribute meaningfully to our mission of building money without borders. With a strong focus on employee growth, we offer opportunities for professional development and collaboration across global teams, ensuring that every team member feels valued and respected. Located in a vibrant international environment, Wise provides a unique chance to be part of a forward-thinking technology company that is revolutionising the way businesses manage their finances globally.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead - Wise Business in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Knowing what Wise stands for will help you connect your skills to their mission, making you a standout candidate.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Lead. Keep it concise and engaging to grab their attention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people at Wise. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Product Marketing Lead - Wise Business in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Lead role. Highlight your experience in positioning and how you've simplified complex products in the past. We want to see how you can make Wise Business stand out!
Show Your Data Skills:We love data-driven decision making! Include examples of how you've used customer insights and performance metrics to shape messaging and evaluate success. This will show us that you understand the importance of being informed by data.
Demonstrate Global Mindset:Since we're all about building money without borders, share your experiences with localisation and customer segmentation. Show us how you balance global consistency with local relevance in your marketing strategies.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at hackajob
✨Know Your Product Inside Out
Before the interview, dive deep into Wise's products and services. Understand how they simplify international money management for businesses. Be ready to discuss how your experience aligns with their mission of making money movement easier and more transparent.
✨Showcase Your Positioning Skills
Prepare examples of how you've successfully built or refined product narratives in the past. Highlight specific instances where your strategies differentiated a brand in a competitive space. This will demonstrate your strong positioning experience, which is crucial for the role.
✨Data-Driven Decision Making
Be ready to discuss how you use customer insights and performance data to shape messaging. Bring examples of metrics frameworks you've built that link communications to adoption. This will show that you can make informed decisions that drive results.
✨Emphasise Collaboration
Wise values collaborative leadership, so prepare to talk about your experience working across different teams. Share stories that illustrate how you've aligned diverse groups towards a common goal without losing speed. This will highlight your ability to work effectively in a global environment.
