At a Glance
- Tasks: Lead product marketing initiatives and drive growth strategies for Sage Intacct in the UK.
- Company: Join Sage, a forward-thinking company focused on innovation and inclusion.
- Benefits: Comprehensive health coverage, flexible work patterns, and paid volunteer days.
- Other info: Hybrid role with opportunities for professional development and team leadership.
- Why this job: Make a real impact by shaping the future of business technology in the UK.
- Qualifications: 10+ years in product marketing, SaaS, and financial software; AI experience is a plus.
The predicted salary is between 80000 - 100000 € per year.
hackajob is collaborating with Sage to connect them with exceptional professionals for this role. At Sage, we're here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You'll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.
The Product Marketing Director for Sage Intacct will lead the strategic direction, design and rollout of product marketing initiatives tailored to Sage Intacct in the UK. This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer-specific needs and drives market share growth.
As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity. You will partner with routes-to-revenue and go-to-market functions for the launch of new value propositions in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity.
On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of our products that increase customer adoption, innovation and deliver against our customer promises in these market segments. Although this role does not have any direct report, as a key leader, you will lead and mentor a high-performing team of product marketing professionals around you, fostering a culture of excellence, innovation, and continuous improvement.
This role requires you to be a strategic thinker with a deep understanding of the accounting and financial software industry, strong leadership skills, and the ability to drive innovation and growth in the targeted market segments. This role is hybrid and based 3 days a week in our London, Newcastle or Winnersh offices.
What You'll Be Doing
You'll play a pivotal role in localising and activating Sage's product marketing strategy in the UK.
- Category strategy: Partner with Product to set the 3–5 year strategy for the Sage Intacct category, shaping business plans and product roadmaps.
- Growth strategy: Define and deliver a clear growth plan that converts market opportunity and customer needs into revenue and share growth.
- Market & competitive insight: Maintain deep understanding of market segments, trends and competitors to identify and action growth opportunities.
- Customer insight: Lead customer research and insight generation to inform roadmap and proposition development.
- Commercial priorities: Work with R2R to assess local opportunities and risks and define a commercially aligned roadmap.
- Pricing & packaging: Own pricing, packaging and proposition evolution, partnering with regions to deliver winning solutions.
- Value proposition & messaging: Create compelling value propositions and differentiated messaging, continuously testing and optimising with regions.
- Launch excellence: Lead PMM launch strategies end-to-end, partnering with Product and R2R to deliver on time and to plan.
- Content & messaging: Own product messaging and content across channels, including web, sales enablement and customer proof points.
- Category evangelism: Act as the category SME and spokesperson, inspiring internal teams and representing externally.
- Thought leadership: Translate market insight into thought leadership for content and external presentations.
- Analyst & PR engagement: Lead analyst relationships and partner with PR to deliver impactful launch and ongoing PR activity.
- Customer base insight: Leverage customer data (size, revenue, industries) to inform growth and category strategy.
- Team leadership: Lead, coach and develop a high-performing PMM team, driving engagement, capability and performance.
- Culture & inclusion: Champion a high-performance, inclusive culture that encourages challenge, collaboration and diverse thinking.
About You
You're a marketer who loves the intersection of product, strategy, and storytelling. You understand what makes the UK market unique, and you know how to translate global vision into local relevance. You're comfortable partnering across functions, managing multiple priorities, and making decisions backed by data and insight. You'll bring around 10+ years' experience in product marketing, SaaS, and financial software. You're confident developing go-to-market strategies, creating impactful content, and collaborating across global teams. Experience with AI tools or AI-driven marketing is a big plus and so is a curious, innovative mindset that's always looking for what's next.
Why Join Sage?
At Sage, you'll find a place where your ideas matter and your work has purpose. We're proud to be shaping the future of business technology and you'll have the chance to help define how we bring that innovation to life in the UK. You'll join a team that values creativity, collaboration, and customer obsession. Together we'll tell the stories that inspire businesses to thrive powered by Sage, and by you.
Your benefits (Only Applicable for UK Based Roles)
- Comprehensive health, dental and vision coverage
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Product Marketing Director in London employer: hackajob
At Sage, we pride ourselves on fostering a collaborative and inclusive work environment where innovation thrives. As a Product Marketing Director, you'll not only lead strategic initiatives but also have access to comprehensive health benefits, ongoing professional development, and the opportunity to work flexibly in vibrant locations like London, Newcastle, or Winnersh. Join us to make a meaningful impact in the financial software industry while being part of a team that values creativity and customer obsession.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you know what Sage is all about and how you can contribute to their mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Product Marketing Director. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people at Sage. Plus, it shows you're serious about the opportunity.
We think you need these skills to ace Product Marketing Director in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially in the SaaS and financial software sectors. We want to see how your skills align with the specific needs of Sage Intacct!
Showcase Your Strategic Thinking:In your application, emphasise your ability to develop growth strategies and market insights. We’re looking for someone who can think critically about customer needs and market opportunities, so don’t hold back on sharing relevant examples!
Highlight Leadership Experience:Even though this role doesn’t have direct reports, we value leadership qualities. Share instances where you’ve mentored or led teams, fostering a culture of innovation and excellence. It’s all about showing us how you can inspire others!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Sage. Let’s get started on this journey together!
How to prepare for a job interview at hackajob
✨Know Your Product Inside Out
As a Product Marketing Director, you need to be well-versed in Sage Intacct and its competitive landscape. Research the product thoroughly, understand its unique selling points, and be ready to discuss how it meets customer needs. This will show your passion and expertise during the interview.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing growth strategies and market segmentation. Think about specific examples from your past experience where you've successfully defined value propositions or launched products. This will highlight your strategic mindset and ability to drive market share growth.
✨Showcase Your Leadership Skills
Even though this role doesn't have direct reports, you'll be leading and mentoring a team. Be ready to share your experiences in fostering a high-performance culture and how you've inspired teams in previous roles. This will demonstrate your capability as a leader and collaborator.
✨Engage with Customer Insights
Customer research is key in this role. Prepare to discuss how you've used customer insights to inform product marketing strategies in the past. Bring examples of how you've translated customer feedback into actionable marketing initiatives, showcasing your ability to align with customer-specific needs.
