Our work culture is inclusive, modern, friendly, and democratic. We look for bright, positive-thinking individuals with a can-do attitude. Our people enjoy challenging themselves to be the best at what they do if that sounds like you, you'll fit right in!
We are seeking an experienced and passionate Head of Marketing to lead and execute our marketing strategy. As Head of Marketing, you will play a vital role in driving brand awareness, generating leads, and positioning us as a leader in the public sector digital transformation. You will be responsible for developing and implementing comprehensive marketing campaigns, overseeing all marketing activities, and managing the marketing budget. You will work closely with the sales and Club delivery teams to ensure alignment between marketing efforts and business objectives.
Key Responsibilities:
Marketing Strategy Development & Execution: Develop and implement a comprehensive marketing strategy that aligns with our business goals and target audience.
Lead Generation: Generate qualified leads for the sales team through various marketing channels and campaigns.
Brand Building: Enhance brand awareness and reputation through compelling content, thought leadership, and public relations activities.
Market Analysis & Insights: Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
Team Leadership & Management: Build, lead, and mentor a high-performing marketing team.
KPIs:
Marketing Qualified Leads (MQLs): Track the number and quality of leads generated by marketing activities.
Website Traffic & Engagement: Monitor website traffic, user engagement metrics (bounce rate, time on site), and conversion rates.
Brand Awareness & Sentiment: Measure brand awareness and sentiment through surveys, social media monitoring, and other relevant metrics.
Return on Marketing Investment (ROMI): Track and analyse the return on investment for marketing campaigns and activities.
Content Performance: Measure the effectiveness of content marketing efforts through metrics like website traffic, social media engagement, and lead generation.
Requirements
Requirements:
Proven Experience: Extensive experience as Head of Marketing or similar role, with a demonstrable track record of success in B2B marketing, ideally w...
Head of Marketing in London employer: Hackajob
Joining Google as a Security Platform Engineer in the UK Public Sector means becoming part of a dynamic and innovative team dedicated to delivering secure private cloud services for critical customers. With a strong emphasis on employee growth, you will have access to cutting-edge technology and collaborative opportunities that foster professional development. The inclusive work culture at Google encourages creativity and teamwork, making it an exceptional employer for those seeking meaningful and impactful work in a supportive environment.
