Head of Customer Marketing in London

As Head of Customer Marketing, you will drive Dentally’s growth by accelerating activation, deepening adoption, strengthening retention, and unlocking expansion across the UKI, Australia, New Zealand, and Canada. You will transform customer marketing into a measurable growth engine, integrating lifecycle marketing, community, and advocacy to maximise long‑term customer value and global loyalty.

As a people leader, you will manage performance, staffing decisions, and development for your team, ensuring high standards while contributing to broader functional priorities. Working closely with Product Marketing, Sales, and Customer Success, you’ll turn customer marketing into a measurable growth engine supporting activation, retention, and expansion while strengthening Dentally’s reputation and customer advocacy as we grow internationally.

What You’ll Do

• Own Dentally’s customer marketing strategy across lifecycle marketing, community, and advocacy, aligned to the Grow pillar.
• Translate strategy into clear plans, direct senior staff and drive work that supports the team’s overall goals.
• Set clear priorities and roadmaps to drive activation, adoption, retention, and expansion outcomes.
• Partner with product, sales and customer success to drive feature adoption and maximise customer value.
• Own performance across retention, adoption, expansion influence, community engagement, and advocacy outputs.
• Lead complex, high impact initiatives that require strong strategic direction and cross functional coordination.
• Lead and develop a high‑performing customer marketing team, motivating and inspiring your team to reach and exceed all set targets and KPIs.
• Coach team members in best practices, fostering a culture of continuous development.
• Ensure all team members have clear, up‑to‑date Individual Development Plans (IDPs), and receive regular performance reviews and meaningful 1:1 conversations.
• Maintain a trusting, collaborative environment, enabling the team to thrive.
• Lead recruitment efforts for your team, identifying and hiring top talent.
• Promote an inclusive and diverse culture, in line with Henry Schein One values.

What You’ll Bring With You

• 8+ years of increasing responsibility within marketing and 3+ years leading customer marketing, lifecycle marketing, or retention focused growth in a B2B SaaS environment.
• Strong commercial acumen, with a track record of influencing retention, expansion, or revenue KPIs.
• Experience building scalable lifecycle programmes that drive adoption and customer value.
• Experience developing community and advocacy initiatives that support brand and growth.
• Proven ability to lead cross-functionally across Product, Sales, and Customer Success.
• Experience operating as a player–manager, setting direction while stepping into execution when required.
• Clear, confident communicator able to influence senior stakeholders.
• Customer‑first mindset with a focus on long‑term value and sustainable growth.

Diversity and Inclusion

Diversity at Henry Schein One is all about you. Diversity and inclusion are integral to every aspect of our business. We are proud to be an equal‑opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business.