Team Marketing Leadership Team
Working Pattern - Hybrid 2days per week in the Vitality London Office.Full time, 37.5 hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role
Experience managing a diverse brand portfolio across geographies
Experience building a brand across a diverse range of audiences, both B2B and B2C.
Established executive leadership profile with the credibility, gravitas and presence to shape strategy and influence senior stakeholders.
What this role is all about
As a leading global health and life insurer operating across 35 markets and impacting 54 million lives, we are transforming insurance through its Shared Value model, powered by Vitality AI. By combining behavioural science, data, technology and rewards, we encourage healthier choices that help people live longer, healthier lives, while sharing the benefits of positive behaviour with members, advisers and employers. This creates meaningful social impact through healthier communities, greater productivity and reduced pressure on healthcare systems worldwide.
The Director of Brand will play a critical role in bringing this ambition to life. Reporting to the Group Chief Marketing Officer, they will shape and elevate the Vitality brand across international markets, creating a consistent, compelling and differentiated proposition that strengthens our position as a global leader in health and life insurance.
Leading the global brand strategy, the Director will oversee brand development, advertising, content, social media, sponsorships and partnership activation. They will create engaging experiences that build awareness, trust and advocacy among consumers, advisers, employers and strategic partners. Working across Vitality UK, Partner Markets, North America, Asia and Europe, they will champion innovation, creativity and customer insight to ensure the Vitality story resonates consistently while remaining locally relevant.
The successful candidate will inspire high-performing teams and collaborate with senior stakeholders to translate our purpose into impactful campaigns, experiences and communications that support growth and reinforce our distinctive Shared Value proposition. Using data, customer insight and emerging technologies, including...
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