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- Tasks: Lead data-driven strategies to enhance customer engagement and retention in a global CRM programme.
- Company: Join Wise, a leading fintech company revolutionising how the world manages money.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to innovation and inclusivity.
- Why this job: Make a real impact by shaping CRM analytics and driving business success.
- Qualifications: 4+ years in marketing analytics with strong SQL and data analysis skills.
The predicted salary is between 60000 - 80000 £ per year.
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money.
We are seeking a Marketing Analytics Manager to define and execute the analytical strategy for our global CRM program, supporting both Personal and Business customer segments. As a key member of the Marketing Analytics team, you will be responsible for scaling our lifecycle marketing capabilities through rigorous data analysis and hands‑on project leadership. This is a high‑impact, cross‑functional role that requires close collaboration with CRM, Product, Data Science, and Growth teams. You will own the global measurement framework for CRM, ensure the integrity of our data, and provide the strategic guidance necessary to prioritise high‑value initiatives. This position also includes direct management and mentorship of two CRM analysts.
Key Responsibilities
- Serve as the primary analytics and business partner to the CRM function, providing strategic recommendations to drive customer acquisition, engagement and retention.
- Own the global measurement framework for all CRM activities, including performance tracking, outcome forecasting, and incremental impact assessment.
- Collaborate with CRM technology and Product teams to define data requirements and improve data quality, ensuring robust and reliable data for analysis and decision‑making.
- Lead performance analysis and insight generation for CRM stakeholders, translating complex findings into clear narratives and present strategic updates to Marketing leadership.
- Contribute to the development and improvement of our segmentation, statistical models and analytical methodologies.
- Support the evaluation of propositions and campaigns using rigorous statistical practices.
- Manage and mentor two CRM analysts, fostering their professional development and building advanced CRM analytics capabilities within the team.
Required Qualifications
- 4+ years of experience in marketing analytics within CRM/lifecycle marketing, including 1+ years in a manager capacity, with a proven ability to structure and solve ambiguous business problems.
- Proven track record of influencing business strategy and driving measurable outcomes through data‑driven insights.
- Comprehensive technical skillset spanning insight generation, data modeling (dbt), reporting, and statistical testing methodologies (e.g., A/B testing, incrementality).
- Extensive proficiency in advanced SQL for complex data manipulation in a data warehouse environment (e.g., Snowflake).
- Experience with a programming language such as Python or R for data analysis.
- Strong understanding of personalisation techniques and promotion frameworks.
Preferred Qualifications
- Professional experience in fintech, e‑commerce, or a comparable high‑growth technology industry.
- Experience collaborating directly with Data Science teams on personalisation or predictive modeling initiatives.
We believe teams are strongest when they are diverse, equitable and inclusive.
CRM Analytics Manager in London employer: hackajob
Contact Detail:
hackajob Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Analytics Manager in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Wise on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into CRM analytics trends. Show us you know your stuff by discussing recent case studies or innovations in the field. We love candidates who are passionate and informed!
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, frame them as narratives that highlight your impact. We want to hear how your data-driven insights led to real results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in joining the Wise team.
We think you need these skills to ace CRM Analytics Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Analytics Manager role. Highlight your experience in marketing analytics and any leadership roles you've had. We want to see how your skills align with our mission at Wise!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how you can contribute to our team. Be sure to mention specific projects or achievements that relate to the job description.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to showcase your technical skills. Mention your experience with SQL, data modelling, and any programming languages like Python or R. We love seeing candidates who can dive deep into data!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Good luck!
How to prepare for a job interview at hackajob
✨Know Your Numbers
As a CRM Analytics Manager, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to customer acquisition, engagement, and retention. Be ready to discuss how you've used data to influence business strategies in the past.
✨Showcase Your Technical Skills
Make sure you can talk confidently about your experience with SQL, data modelling, and statistical testing methodologies. Prepare examples of how you've applied these skills in real-world scenarios, especially in a CRM context.
✨Understand Their Mission
Wise is all about making money management easier for everyone. Familiarise yourself with their mission and think about how your role as a CRM Analytics Manager can contribute to that. This will show your genuine interest in the company and its goals.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, be prepared to discuss your experience in cross-functional collaboration. Think of specific examples where you've successfully partnered with CRM, Product, or Data Science teams to achieve a common goal.