At a Glance
- Tasks: Create and execute a cutting-edge ASO strategy to boost app downloads.
- Company: Join Wise, a global tech company revolutionising money management.
- Benefits: Competitive salary, diverse team culture, and opportunities for growth.
- Other info: Work with a dynamic team of engineers, designers, and analysts.
- Why this job: Be a pioneer in shaping our ASO approach and make a real impact.
- Qualifications: Experience in ASO for high-growth apps, especially in FinTech.
The predicted salary is between 60000 - 80000 £ per year.
Wise is a global technology company, building the best way to move and manage the world’s money. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
We are looking for a data‑driven ASO Manager to join our SEO team. Your primary objective is to establish ASO as a growth initiative and amplify our organic app acquisition. You will be the architect of our global ASO strategy, moving beyond simple keyword updates to build a sophisticated engine of experimentation, custom store journeys, and high‑impact content.
Job Responsibilities
- Build and execute a comprehensive ASO roadmap specifically tailored to Wise’s product offerings.
- Conduct deep‑diving research to identify high‑intent search terms that drive not just 'browsing,' but high‑value app adoption.
- Audit core listings and establish a continuous pipeline of A/B experiments (visuals, copy, and metadata) to improve the journey from impression to download.
- Design and implement a content calendar for in‑app events (iOS) and promotional content (Android) to drive re‑engagement and visibility.
- Build and deploy a strategy for custom product pages and custom store listings to align our store presence with specific marketing campaigns and user segments.
- Partner with analysts to build a robust measurement framework, ensuring every experiment is tracked and every win is quantified.
Requirements
- Proven track record of managing ASO for high‑growth apps, ideally in FinTech.
- Deep understanding of conversion loops and the impact of ASO on the growth funnel.
- Experience using custom product pages to improve download rate.
- Deep familiarity with App Store Connect and Google Play Console, including native testing tools.
- Ability to bridge the gap between what the algorithm wants and what the user needs to see.
- Experience writing high‑quality briefs for designers that balance visual appeal with conversion potential.
- Comfortable working autonomously in a fast‑paced environment and managing stakeholders across marketing and product.
What Makes This Role Different
This is not a generic ASO role. You are not joining a mature channel. You are expected to help create it.
You Will
- Have access to mobile engineers, designers and analysts directly in the team, ensuring your plan is implemented and results are visible.
- Build our ASO strategy from scratch.
- Have an opportunity for significant growth by building out a new function from the ground up.
We believe teams are strongest when they are diverse, equitable, and inclusive. We celebrate our differences and strive to create an environment where every member feels respected, empowered to contribute, and able to progress in their careers.
ASO Manager in London employer: hackajob
Wise is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to innovate and grow within the fast-paced FinTech landscape. As an ASO Manager, you will have the unique opportunity to shape our global ASO strategy from the ground up, collaborating closely with mobile engineers and designers while benefiting from a diverse team that values your contributions and career progression.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for hackajob and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like hackajob are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with hackajob on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at hackajob. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ASO Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit hackajob. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of hackajob:Show us that you’ve done your homework! In your application, briefly mention what you admire about hackajob’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at hackajob
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at hackajob will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At hackajob, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
