Analytics Manager - CRM in London

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.

Job Description

We are seeking an experienced marketing Senior Analytics Manager to lead our CRM analytics at Wise, supporting both Personal and Business customer segments.

As a senior member of the Marketing Analytics team, you will report to the Head of Marketing Analytics and be responsible for scaling our lifecycle marketing capabilities through rigorous data analysis and strategic leadership.

This is a high-impact, cross-functional role that requires close collaboration with CRM, Product, Data Science, and Growth teams.

You will own the global measurement framework for CRM, ensure the integrity of our data, and provide the strategic guidance necessary to prioritise high-value initiatives.

This position also includes direct management and mentorship of two CRM analysts, with the objective of building a centre of excellence for CRM analytics within the organisation.

Key Responsibilities

• Serve as the primary analytics and business partner to the CRM function, providing strategic recommendations to drive customer acquisition, engagement and retention.
• Design, implement, and own the global measurement framework for all CRM activities, including performance tracking, outcome forecasting, and incremental impact assessment.
• Collaborate with CRM technology and Product teams to define data requirements and improve data quality, ensuring robust and reliable data for analysis and decision-making.
• Lead performance analysis and insight generation for CRM stakeholders, translating complex findings into clear narratives and presenting strategic updates to Marketing leadership.
• Contribute to the development and improvement of our segmentation, statistical models and analytical methodologies.
• Support the evaluation of propositions and campaigns using rigorous statistical practices.
• Manage and mentor two CRM analysts, fostering their professional development and building advanced CRM analytics capabilities within the team.
• Required Qualifications
• 5+ years of experience in marketing analytics within CRM/lifecycle marketing, including 2+ years in a lead capacity, with a proven ability to structure and solve ambiguous business problems.
• Proven track record of influencing business strategy and driving measurable outcomes through data-driven insights.
• Comprehensive technical skillset spanning insight generation, data modelling (dbt), reporting, and statistical testing methodologies (e. g., A/B testing, incrementality).
• Extensive proficiency in advanced SQL for complex data manipulation in a data warehouse environment (e. g., Snowflake).
• Experience with a programming language such as Python or R for data analysis.
• Strong understanding of personalisation techniques and promotion frameworks.
• Preferred Qualifications
• Professional experience in fintech, e-commerce, or a comparable high-growth technology industry.
• Experience collaborating directly with Data Science teams on personalisation or predictive modeling initiatives.
• Additional Information

We're people building money without borders—without judgement or prejudice.

We believe teams are strongest when they are diverse, equitable, and inclusive.

We celebrate our differences, and inclusive teams help us live our values and ensure every team member feels respected, empowered to contribute toward our mission, and able to progress in their careers.

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