At a Glance
- Tasks: Lead paid social strategy and optimise campaigns across platforms like TikTok and YouTube.
- Company: Join Jet2.com, a dynamic travel company with a vibrant social media team.
- Benefits: Enjoy discounts on flights, retail perks, and hybrid working options.
- Other info: Opportunity to grow in a fast-paced environment with a focus on innovation.
- Why this job: Make an impact by driving brand engagement and connecting with audiences creatively.
- Qualifications: Experience in social media campaigns and strong communication skills are essential.
The predicted salary is between 40000 - 50000 € per year.
hackajob is collaborating with Jet2.com to connect them with exceptional professionals for this role. Reporting to the Senior Social Media Manager, our Social Media Lead is an exciting role within our Social Media team. You’ll lead the day-to-day paid social strategy, planning and performance across Jet2.com and Jet2holidays, while acting as a key support to the Senior Social Media Manager in overseeing organic social output, creative planning and wider social integration. This role will help connect paid, organic and influencer activity into one joined-up social approach, driving brand awareness, consideration, engagement, bookings and long-term value.
As our Social Media Lead, you’ll have access to a wide range of benefits including:
- Colleague discounts on Jet2.com flights
- Jet2holidays
- Many retail discounts on travel and leisure, health and wellbeing, eating out, shopping and lifestyle
- Hybrid working
What You’ll Be Doing
- Paid Social Strategy & Media Planning: Lead the day-to-day paid social strategy across campaigns, partnerships and always-on activity, planning activity across key platforms including Meta, TikTok, YouTube, Pinterest, Reddit and Snapchat etc.
- Campaign Delivery & Budget Management: Lead the setup, delivery and optimisation of paid social campaigns, while owning budget tracking, pacing and spend visibility across the wider social team to support strong financial management and joined-up planning.
- Performance, Testing & Reporting: Track campaign performance against agreed KPIs, compile performance updates, analyse campaign data and lead testing plans to identify learnings and improve paid social performance.
- Organic Social & Creative Integration: Support the team with social planning and creative development, helping ensure organic, paid and influencer activity is joined up and content is platform-native and optimised for performance.
- Partner Management & Team Leadership: Build strong relationships with media owners and platform partners ranging from Meta, TikTok, YouTube, Pinterest, Reddit, Snapchat and Smartly, while line managing agreed team members and supporting paid media capability across the wider team.
What You’ll Have
- Paid and Organic Social Experience: Proven experience planning, implementing and optimising paid and organic social campaigns across key platforms.
- Media Planning Proficiency: Skilled in using digital and social platforms, ad managers and reporting tools to manage media campaigns.
- Performance Focus: Strong understanding of campaign optimisation, testing, reporting and using data to inform recommendations.
- Budget Management: Experience managing paid social budgets and tracking spend against campaign objectives.
- Communication Skills: Excellent written and verbal communication skills, with strong stakeholder and partner management experience.
- Self-Starter: Able to work independently, take initiative and manage multiple priorities effectively.
- Desirable Skills: Experience working with creators, influencers, paid partnership ads, Sprinklr, CreatorIQ or Smartly, and knowledge of the travel industry.
Social Media Lead in Leeds employer: hackajob
Jet2.com is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a fast-paced environment. With a focus on professional growth, our Social Media Lead will benefit from extensive training opportunities and the chance to collaborate with industry leaders while enjoying perks like colleague discounts on travel and leisure. Located in a vibrant setting, we promote a hybrid working model that supports work-life balance, making Jet2.com a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and results. This will give potential employers a taste of what you can bring to the table, especially for a role like Social Media Lead.
✨Tip Number 3
Prepare for interviews by researching Jet2.com and their social media presence. Understand their brand voice and think about how you can contribute to their paid and organic strategies. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Social Media Lead in Leeds
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Social Media Lead role. Highlight your experience with paid and organic social campaigns, and show us how you can drive brand awareness and engagement.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past work that illustrate your proficiency in media planning, budget management, and performance optimisation. We want to see what you can bring to the table!
Be Clear and Concise:Keep your application clear and to the point. Use straightforward language and avoid jargon unless it’s relevant. We appreciate a well-structured application that’s easy to read and understand.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at hackajob
✨Know Your Platforms
Make sure you’re well-versed in the key social media platforms mentioned in the job description. Familiarise yourself with their ad managers and reporting tools, as you'll likely be asked about your experience with Meta, TikTok, YouTube, and others during the interview.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of paid and organic social campaigns you've led. Highlight your role in planning, execution, and optimisation, and be ready to share metrics that demonstrate your impact on brand awareness and engagement.
✨Demonstrate Budget Savvy
Since budget management is crucial for this role, come prepared with examples of how you've successfully managed campaign budgets. Discuss how you tracked spending and ensured financial visibility while achieving campaign objectives.
✨Be a Team Player
This role involves collaboration with various stakeholders, so emphasise your communication skills and experience in partner management. Share instances where you’ve built strong relationships with media owners or worked effectively within a team to achieve common goals.
