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- Tasks: Lead growth marketing strategies for Wise in Spain and France, driving brand relevance and customer engagement.
- Company: Join Wise, a global tech company revolutionising how money moves worldwide.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration across teams.
- Why this job: Make a real impact on Wise's mission to simplify money management for everyone.
- Qualifications: Native Spanish speaker with strong marketing expertise and analytical skills.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Wise is a global technology company, building the best way to move and manage the world’s money. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money.
As the Regional Marketing Lead, you are the owner of Wise’s growth engine in Spain (you will also initially hold interim responsibility for France), bridging the gap between regional brand vision and local market reality. Please note this role requires native Spanish language skills. This is a high‑impact, hands‑on role. You will dive deep into insights and data to build our brand, find our next growth lever, pivot quickly based on performance analytics, and lead the end‑to‑end execution of full‑funnel campaigns. You’ll be responsible for making Wise culturally resonant and commercially dominant in these key European markets.
Key Responsibilities- Strategic ownership: Develop and own the growth roadmap for Spain and France through deep understanding of the customer, brand, market, and commercial priorities. Identify key audiences and define local positioning to solve local customer tensions and drive Wise’s relevance.
- Campaign management: Develop and execute full‑funnel campaigns and product launches across digital and offline channels, ensuring every touchpoint is optimised for conversion and retention.
- Data‑driven optimisation: Partner with data teams to measure incrementality and brand lift, ensuring every Euro spent is an investment in scalable growth.
- Agile experimentation: Continuously add and experiment with new growth opportunities and marketing tactics while solidifying proven channels. Champion a test‑and‑learn approach to demonstrate the incrementality and ROI of marketing spend.
- Cross‑functional orchestration: Work closely with the Product, Analytics, Insight, Creative, PR, and Central media channel teams to ensure successful and efficient rollouts, in line with local compliance and regulatory context.
- P&L accountability: Manage the regional budget balancing aggressive growth with efficiency.
- Spain expert: Native Spanish speaker with deep understanding of the Spanish financial behaviour and consumer landscape. Ready to apply expertise to the French market in the interim.
- Full‑funnel specialist: Senior marketing leader with strong expertise in both brand and performance marketing, proven track record in driving brand health, customer acquisition, and retention across the entire lifecycle.
- Insight‑led & customer‑centric: Track record of identifying specific customer pain points and turning them into creative strategies that break through the noise and drive cultural relevance.
- Analytical rigour: Comfortable with dashboards; extracts why and translates into next steps.
- Hands‑on experience: Proven track record of executing with excellence in autonomy; comfortable writing a local brief and presenting long‑term strategy to leadership.
- Collaborative leader: Able to influence central teams and external partners to get things done in a fast‑paced, matrixed environment.
- Result‑focused: Ability to think 12 months ahead while delivering on this week’s KPIs.
We celebrate diversity and are an equal‑opportunity employer.
Growth Marketing Lead - Spain employer: hackajob
Contact Detail:
hackajob Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Lead - Spain
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a personal project or case study that showcases your marketing expertise. This could be a mock campaign for Wise or an analysis of a successful brand strategy. Share it on your portfolio or social media to grab attention!
✨Tip Number 3
Prepare for interviews by diving deep into Wise’s mission and values. Understand their growth strategies and think about how you can contribute. Tailor your responses to reflect your knowledge of the Spanish market and how you can make Wise culturally resonant.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Wise team. Keep an eye on our careers page for the latest opportunities!
We think you need these skills to ace Growth Marketing Lead - Spain
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, let your enthusiasm for growth marketing shine through! We want to see how you can bridge the gap between brand vision and local market reality, so share specific examples of your past successes in driving growth.
Be Data-Driven: Since this role is all about data-driven optimisation, make sure to highlight your analytical skills. Talk about how you've used insights and performance analytics to pivot strategies in the past. Numbers speak volumes, so don’t shy away from sharing metrics!
Tailor Your Application: Make your application stand out by tailoring it specifically to the role at Wise. Mention your understanding of the Spanish financial landscape and how you plan to apply that knowledge to the French market. We love seeing candidates who do their homework!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at hackajob
✨Know Your Market Inside Out
Before the interview, dive deep into the Spanish financial landscape and consumer behaviour. Understand the local market dynamics and be ready to discuss how you can leverage this knowledge to drive Wise's growth in Spain and France.
✨Showcase Your Campaign Success
Prepare specific examples of full-funnel campaigns you've managed. Highlight your role in each stage, from strategy development to execution and optimisation. Be ready to discuss the results and what you learned from them.
✨Emphasise Data-Driven Decisions
Since this role is heavily focused on analytics, come prepared with examples of how you've used data to inform marketing strategies. Discuss any tools or dashboards you’ve used to measure performance and how you’ve pivoted based on insights.
✨Demonstrate Collaborative Leadership
This position requires working closely with various teams. Share experiences where you've successfully influenced cross-functional teams or external partners. Highlight your ability to navigate a fast-paced environment while keeping everyone aligned towards common goals.