At a Glance
- Tasks: Lead innovative marketing campaigns and develop strategies for the Workday Product.
- Company: Join Kainos, a people-first tech company focused on collaboration and innovation.
- Benefits: Enjoy a supportive culture, career growth opportunities, and a diverse team environment.
- Other info: Be part of a mission-driven team that values creativity and personal growth.
- Why this job: Make a real impact in a dynamic role that bridges strategy and execution.
- Qualifications: Experience in marketing, strong communication skills, and a collaborative mindset.
The predicted salary is between 49500 - 60500 £ per year.
Read the overview of this opportunity to understand what skills, including relevant soft skills and software package proficiencies, are required. hackajob is partnering directly with Kainos to hire for this role.
Join Kainos and Shape the Future
At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together. We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.
Ready to make your mark? Join us and be part of something bigger.
Job Profile description
Main purpose of the role & responsibilities in the business:
Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory. We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market-leading offerings.
What You’ll Do
As a GTM Activation Marketing Manager, working within the Campaign Activation team and reporting to the VP of Campaign Activation, you will develop and own the GTM activation strategy, campaign plans and integrated activation approach that fully align with commercial priorities and sales plans to support growth and ambitions for the Workday Product Business Unit. You will act as the bridge between campaign strategy and execution, translating commercial priorities into high-impact, multi-channel campaigns and ensuring they are effectively activated, orchestrated, and optimised across the full buyer journey. You will also be responsible for translating strategic product and campaign messaging into effective activation across campaign touchpoints, ensuring consistent and compelling messaging throughout the buyer journey.
Working in close partnership with Sales & SDRs, Product Marketing, Alliances, Sales Enablement, and wider marketing teams (Marketing Operations, Content, Brand, Events), you will ensure.
GTM Activation Marketing Manager - Workday Product in Edinburgh employer: Hackajob
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StudySmarter Expert Advice🤫
We think this is how you could land GTM Activation Marketing Manager - Workday Product in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hackajob and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hackajob are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hackajob on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hackajob. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GTM Activation Marketing Manager - Workday Product in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hackajob. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hackajob:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hackajob’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hackajob
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hackajob will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hackajob, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
