Our client is a global professional services and technology consultancy.
Data Decisioning Manager
Manager (CL7)
London, Manchester or other UK locations
Our client - Data & AI
We Are
Our client accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration.
Visit us at: The Role
NBA decisioning and marketing automation are becoming critical battlegrounds for clients in telco, media, and financial services — where the volume of customer interactions is high, the cost of a wrong decision is real, and the advantage of getting it right is significant. Rules-based systems and legacy platforms are being challenged by purpose-built, AI-driven solutions. Whilst the outcome of this challenge isn't immediately clear we need someone who can navigate the complex set of options, define, design and optmise solutions for our clients.
This is a strategy & delivery role. You will define strategic direction, design solutions, and lead the optimisation of decisioning frameworks and automation solutions for major clients. You bring deep expertise in NBA logic, data science, and decisioning architecture — and the consulting capability to turn complex challenges into working solutions. You look at a decisioning problem, ask what outcome we need, what data we have, and what model will work best design it and coordinate delivery with our offshore and client teams. You spot issues before they become problems, raise them, and solve them. Proactively, not reactively. When something is unclear, you create clarity. When something is broken, you fix it.
What You Will Do
Decisioning & Data Science
Design and implement NBA/NBO decisioning frameworks — eligibility rules, suppression logic, propensity score integration, offer prioritisation, and arbitration
Operationalise propensity models, uplift models, CLV scores, and churn predictions into live decisioning frameworks
Use value-based decisioning logic — incorporating CLV and long-term customer value into prioritisation, not just short-term conversion
Measurement frameworks and o...
Data Decisioning Manager in East Kilbride employer: Hackajob
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