At a Glance
- Tasks: Lead brand strategy and create impactful marketing assets for Kainos.
- Company: Join Kainos, a people-first tech company focused on innovation and collaboration.
- Benefits: Enjoy a supportive culture, career growth opportunities, and a diverse team.
- Other info: Embrace diversity and inclusion in a dynamic work environment.
- Why this job: Make a real impact by shaping the future of digital services.
- Qualifications: Experience in brand development and digital marketing within B2B tech.
The predicted salary is between 59576 - 70089 £ per year.
hackajob is collaborating with Kainos to connect them with exceptional professionals for this role. Join Kainos and shape the future. At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference.
Job Profile Description
Main purpose of the role & responsibilities in the business: Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory. We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career.
What You’ll Do
As the Brand Lead within the Brand and CX team, you will lead the strategy, planning and execution of a number of key activities designed to maximise the impact of the brand for Kainos customers and partners across the Workday product ecosystem. This role reports to the VP, Brand and CX.
- The outcomes of this role will be a set of customer-ready and sales-ready assets, primarily featuring the website evolution but also including a standardised set of templates for key documents/decks including sales presentations, battlecards, 1-2 page summaries, competitor templates and FAQ guides.
- This role is pivotal as we have an ongoing need to develop our website and our design/template/brand approach so that both are consistent and sales, customers and partners see a strong level of commonality as they review all the BoM materials from Kainos.
- You will work closely with Sales, GTM Activation roles, Product & Product Marketing and the Content team.
Key Responsibilities
- Develop a framework to ensure that the Workday Products sections of Kainos.com are discoverable, clear and have a realistic refresh/sunset policy.
- Review the LLM discoverability of the website and propose how it can be adapted and updated for better outcomes.
- Benchmark our presence versus key competitors and share recommendations on what we should do to address any gaps for us.
- Develop a 3-6-12-36 month map of website evolution to communicate to senior leadership how to evolve and fix.
- Engage 3rd party agencies to quote for updates and constantly scan for industry best practices to challenge agencies on evolution to avoid simple incremental updates.
- Build a view of all current asset types in use across the business, segmenting into customer-facing, partner facing and selected internal documents.
- For each type, update and/or create to create reference materials for each one and accelerate usage by migrating current assets to the new versions.
- Align with Marketing Ops and central marketing to utilise templates in our core M365 libraries to ensure net new materials follow these guidelines.
- Review core use cases and slide types across Workday Product.
- Review 3rd party template catalogues.
- Assemble examples by theme (e.g. customer journeys, agenda, org charts, workflows….) where we have examples to leverage and edit down to make generic and re-usable.
- Cover both slides and documents (.docx->pdf).
- Review current product branding & assess options to review/refresh.
- Align with Product Innovation team on their roadmap and devise new logos/branding for next product introductions.
- Design, build and support brand building and asset development for internal and external events.
- Work cross-functionally with GTM Activation, Product Marketing, Events, Partners, Campaign Operations, Content and Sales teams to align branding updates across our marketing and sales activities.
- Leverage and recommend AI tools to drive impact in core areas of branding and design.
Minimum (essential) Requirements
- Significant relevant experience in brand/content development, digital marketing, or GTM content activation within a B2B technology, SaaS, or consulting environment.
- Strong experience in brand development and strategy, including web evolution in a B2B, SaaS environment.
- Expertise in how to update web for AEO/GEO/LLM integration to maintain/grow traffic and to achieve discoverability.
- Demonstrated branding and design expertise, including working to an established brand profile and guidance.
- Strong storytelling and narrative build skills with the ability to adapt messaging across channels, job levels, verticals and geographic markets.
- Experience working cross-functionally with marketing, product, product marketing, events, and campaign teams.
- Demonstrated ability to communicate effectively, influence stakeholders, and build strong working relationships across teams.
- Experience working in a fast-paced, matrixed environment managing multiple priorities and deadlines.
Desirable
- Experience within the Workday ecosystem or enterprise SaaS environment.
- Skilled and knowledgeable in how brand can support integrated GTM campaigns, strategic events, webinars, or product launches.
- AI expertise in developing content, including LLM tools and agentic platforms.
- Experience working alongside content, campaign, and creative teams to develop content strategies and identify best practices for 1st/3rd party content development.
Who You Are
Our vision is to enable outstanding people to create digital solutions that have a positive impact on people’s lives. Our values aren't abstract; they are the behaviours we expect from each other every day and underpin everything that we do.
About Us
At Kainos we use technology to solve real problems for our customers, overcome big challenges for businesses, and make people’s lives easier. We build strong relationships with our customers and go beyond to change the way they work today and the impact they have tomorrow.
Embracing our differences
At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive.
Brand Lead Consultant employer: hackajob
At hackajob, we pride ourselves on being an exceptional employer that fosters a culture of innovation and inclusivity. Our diverse team thrives in a high-performance environment where your contributions directly impact our multi-asset platform's success. With ample opportunities for professional growth and a commitment to employee development, joining us means being part of a forward-thinking company that values your expertise and ambition.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Lead Consultant
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for hackajob and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like hackajob are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with hackajob on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Brand Lead Consultant
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit hackajob. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of hackajob:Show us that you’ve done your homework! In your application, briefly mention what you admire about hackajob’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at hackajob
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at hackajob will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At hackajob, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
