At a Glance
- Tasks: Shape and deliver product marketing strategies for innovative healthcare solutions.
- Company: Join a forward-thinking company dedicated to improving healthcare.
- Benefits: Enjoy 26 days holiday, private medical insurance, and flexible benefits.
- Other info: Collaborative environment with excellent career growth opportunities.
- Why this job: Make a real impact in healthcare while developing your marketing skills.
- Qualifications: Experience in product marketing or management with strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
Join the OneAdvanced Product Marketing team as a Product Marketing Manager and play a key role in shaping and delivering the product marketing strategy for our IQ Health workflows, which support Primary Care, NHS Trusts, Urgent Care and Private healthcare. In this role you will create long‑term plans that support Product Marketing, Field Marketing, Sales and Product Management teams, lead go‑to‑market (GTM) activities and develop sales enablement tools. By crafting clear messaging, value propositions and customer‑facing materials you will help drive the innovation and growth of IQ Health. This position offers an opportunity to make a real impact by refining strategies and understanding market demands in a fast‑paced environment.
Responsibilities
- Develop and implement product marketing plans that align with IQ Health strategy, roadmap planning and development, commercial unit business goals, sales targets and marketing campaign plans.
- Define messaging and positioning for our workflows, focusing on target health sub‑sectors and personas.
- Create high‑impact marketing assets that clearly communicate value to prospects and customers.
- Build and roll out effective sales tools to support the sales team.
- Collaborate with Field Marketing and Sales teams to identify customer success stories and convert them into compelling content.
- Develop thought leadership content to support GTM initiatives.
- Plan and coordinate the execution of launches and releases.
- Act as a health expert, representing the business in sales meetings and events.
- Provide valuable customer feedback to shape product management decisions and influence the product roadmap.
Cross‑Team Collaboration
- Partner with Product Marketing colleagues, Product Management, Sales and Marketing teams to turn market insights into actionable strategies.
- Prepare and deliver presentations, briefs and reports that clearly communicate key findings and proposals.
Competitor Intelligence
- Monitor and analyze competitors within the market.
- Maintain a knowledge base of competitor activity, identifying trends, positioning and gaps for our products.
- Provide insights to guide marketing strategies, sales enablement tools and product development.
Win‑Loss Analysis
- Collaborate with Product Management and Sales teams to analyze win/loss data.
- Identify decision‑making drivers and areas for improvement.
- Create actionable recommendations based on findings.
Market Sector Analysis
- Use emerging trends, customer needs and growth opportunities to align go‑to‑market strategies effectively.
Product Alignment
- Develop powerful messaging that clearly articulates value.
- Build robust sales tools and assets to support customer engagement.
- Work alongside teams to uncover customer stories and transform them into impactful marketing content.
- Deliver product marketing plans in line with release schedules, ensuring clarity in GTM strategies.
Skills and Experience
- Proven experience in Product Marketing or Product Management, with a firm understanding of product marketing responsibilities.
- Track record in product positioning, understanding how it fits within the wider value proposition and messaging.
- Ability to manage multiple complex projects in a fast‑paced environment.
- Outstanding verbal and written communication skills, with strong presentation expertise.
- Analytical thinking with the ability to turn insights into strategy.
- Experience in relationship management with internal stakeholders and customers.
- Competence in creating compelling and creative messages tailored to target audiences.
Personal Attributes
- Creative, proactive and well‑organised.
- Confident, enthusiastic and eager to expand the role and its impact.
- Strong empathy for customer challenges, with excellent listening skills.
- Collaborative working style, proven ability to work cross‑functionally.
- Adaptable and open to change, with a commitment to excellence.
Key Competencies
- Leadership or emerging leadership skills.
- Innovative thinker capable of problem‑solving.
- Flexibility, teamwork and interpersonal understanding.
Technical Skills
- Strong IT proficiency.
- Ability to handle multiple tasks with efficiency and accuracy.
Wellbeing that means something
- 26 days’ holiday + bank holidays (option to buy more) plus 1 paid volunteering day per year.
- Full‑time maternity/adoption leave of 26 weeks, 4 weeks paid paternity, 22 weeks shared parental leave, 5 days paid bereavement leave.
- Robust sick pay up to 13 weeks full pay + 13 weeks half pay.
- 24/7 Employee Assistance Programme for confidential support.
- Private medical insurance for everyone, no medical‑history exclusions.
Financial Benefits
- Performance‑based rewards tailored to your role, from company‑wide bonuses to OTE and commission structures.
- Income protection: up to 75% of salary for 5 years if needed.
Grow your career
- SkillsHub learning platform with leadership pathways, future‑manager training and a vast online library.
- Access to external training and apprenticeships.
Making a Difference
- MatchIt! Fundraise for a cause close to your heart and OneAdvanced will match part of the funding.
- Pennies from Heaven – donate the pennies from your pay to help make a difference without lifting a finger.
Additional Flexible Benefits
- ULEV car scheme with 1,000+ models.
- Dental insurance, Health Cash Plan, Critical Illness Cover, Partner Life Cover.
Applicants must have the legal right to work in the UK at the time of application.
Product Marketing Manager in Birmingham employer: hackajob
OneAdvanced is an exceptional employer that prioritises employee wellbeing and professional growth, offering a comprehensive benefits package including generous holiday allowances, robust parental leave, and private medical insurance. Our collaborative work culture fosters innovation and creativity, empowering you to make a meaningful impact in the healthcare sector while enjoying access to extensive training resources and career development opportunities. Join us in a dynamic environment where your contributions are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Birmingham
✨Show Your Creative Side
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✨Engage in Marketing Communities
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✨Attend Industry Events
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We think you need these skills to ace Product Marketing Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit hackajob. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of hackajob:Show us that you’ve done your homework! In your application, briefly mention what you admire about hackajob’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at hackajob
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at hackajob will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At hackajob, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
