At a Glance
- Tasks: Lead marketing teams to create impactful, data-driven campaigns and optimise marketing technology.
- Company: Join Kainos, a forward-thinking company that values diversity and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Embrace diversity and thrive in a dynamic, supportive environment.
- Why this job: Shape the future of marketing with cutting-edge technology and a collaborative team.
- Qualifications: Proven experience in senior marketing roles and expertise in digital marketing tools.
The predicted salary is between 70000 - 90000 £ per year.
The Head of Marketing, Central Services at Kainos will play a critical leadership role in enabling the company’s three business unit marketing teams to operate as a cohesive, data‑driven high‑impact function. Reporting to the CFO, this role is accountable for the marketing technology stack, demonstrating marketing’s impact through reporting, setting marketing standards, embedding governance, and enabling scalable campaign execution.
What You’ll Do
As the Head of Marketing, you will lead the Central Services marketing function, providing governance and operational excellence across key areas such as digital marketing, marketing technology, campaign operations, reporting, and process design.
Key Responsibilities
- Marketing technology & process optimisation – accountable for the evolution of the marketing technology stack, including Kainos.com, ensuring platforms are secure, governed and teams are enabled with repeatable frameworks, templates and automated processes.
- Marketing governance & prioritisation – define and implement a centralised marketing governance model, act as the control point for Business Units to adhere to central marketing guidance, standards and processes; chair a forum focusing on prioritisation and challenge non‑impactful activity.
- Digital marketing & campaign operations leadership – accountable for the end‑to‑end campaign ecosystem, ensuring high‑quality, scalable digital execution across platforms such as Marketo and MS Dynamics, with clear standards for campaign build, optimisation and performance.
- Reporting, insight & performance management – define and embed standardised reporting frameworks and dashboards that provide clear visibility of pipeline contribution, conversion rates and campaign effectiveness, using data and insight to drive continuous performance improvement and ROI; support teams to demonstrate value in Quarterly Business Reviews.
- Brand governance, standards & enablement – define and enforce brand governance across the organisation by establishing consistent templates, guidelines and quality standards; enable marketers and wider teams with tools, training and frameworks to deliver on‑brand, high‑quality marketing at scale and with AI.
- Business Unit alignment & stakeholder leadership – partner closely with BU Marketing Leaders and Chief Revenue/Marketing Officers to translate business priorities into structured, executable marketing processes and tools, acting as a trusted advisor who balances commercial ambition with operational feasibility.
- Team leadership & capability building – lead and develop a high‑performing Central Services marketing team, building capability across digital marketing and brand while fostering a culture of accountability, governance and continuous improvement.
Minimum (essential) Requirements
- Significant experience in a senior marketing leadership role with accountability for digital marketing, marketing operations and campaign delivery at scale.
- Strong expertise in marketing technology, with proven experience working with platforms such as Marketo and CRM systems (ideally MS Dynamics).
- Proven ability to connect marketing activity to commercial outcomes, including pipeline generation, conversion and performance optimisation.
- Experience partnering with senior stakeholders (e.g. Marketing Directors, CROs, BU leadership) to align marketing strategy with business priorities.
- Track record of building and embedding scalable processes.
Desirable
- Marketo Certified Associate (or strong hands‑on Marketo experience and willingness to certify).
- Experience working with AI and agents across marketing.
- Knowledge of lead generation best practice in a SaaS environment.
- Platform experience of Microsoft Dynamics and Demandbase.
Embracing our differences
At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field.
Head of Marketing, Central Services in Belfast employer: hackajob
Kainos is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Head of Marketing role. With a strong emphasis on employee growth and development, Kainos provides access to cutting-edge marketing technology and a supportive environment that encourages diversity and inclusion. Located in a vibrant area, employees benefit from a dynamic atmosphere that promotes creativity and high-impact performance, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing, Central Services in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for hackajob and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like hackajob are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with hackajob on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Head of Marketing, Central Services in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit hackajob. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of hackajob:Show us that you’ve done your homework! In your application, briefly mention what you admire about hackajob’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at hackajob
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at hackajob will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At hackajob, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
