Microsoft Csm in Newtownabbey

Whether we're transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together. We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career.

As the Customer Advocacy Manager within the Content team and reporting to the VP Content, you will lead the strategy, planning and execution of an extensive range of activities designed to capture and communicate the value and insights customers gain from working with Kainos Workday products. The outcomes of this role will be a set of customer-ready and sales-ready assets, across a wide range of media, which will communicate these insights and value in compelling, engaging ways and help sales accelerate connections with customers.

You will work closely with Sales, GTM Activation roles, Product & Product Marketing, Content, Events and corporate leadership where we need references for Investor purposes. You'll be the subject matter expert for Customer Advocacy within marketing and help the team to understand the best media, customer and story/narratives to use to engage and grow our presence in the market. In particular, building case studies which can be used across marketing channels to drive pipe build, customer engagement will be critical, including extending into non-English language markets in FY27.

• Establish processes and templates to develop compelling customer case studies, including written, audio, video content which can be widely deployed across multiple channels.
• Build consistent narrative frameworks to support the case studies, focusing on customer language and problems/challenges and how Kainos drives business outcomes to support this.
• Partner with sales to choose the most impactful brands and jointly engage with customers to on-board them to the process.

Programme Management

• Propose and build system so sales, executive leadership can confidently understand what, who and when we can use references.
• Ensure content is kept "fresh" - update / prune older case studies to avoid stale messaging and refresh as customer usage of Kainos expands.
• Ensuring approvals are maintained and up-to-date and visible to sales, customer success, marketing, product.
• Partner with Workday teams to maximise impact and ensure their GTM teams have access to all relevant Kainos references and case studies.

Content activation and insights

• Align with product marketing and GTM activation teams to ensure all external content is fully up-to-date and best positioned for campaigns.
• Use Gong and other sales hub insights to track usage across Kainos.

GTM Activity - Newsletters, Customer Experience and Advisory Boards/User Groups

• Creation of regular customer newsletter, aligned with product and other Kainos news, with up-to-date distribution lists.
• Ensure content is compelling, engaging and works cross-platform (i.e. mobile experience is effective).
• Drive editorial control so we prioritise on primary, effective news in the newsletter.
• Partner with Customer Value/Customer Success and Events team to establish effective user group, CAB strategy including membership, cadence and venues (North America, EMEA, APAC).
• Run seasonal customer gifting campaigns as needed, aligned with corporate objectives and complying with any applicable guidelines in our key markets.

Act as primary Point of Contact inside Workday Products for Industry Analyst updates.

• Cross-functional collaboration & stakeholder management.
• Act as a trusted advisor to the team on content best practices, storytelling and narrative builds.
• Leverage and recommend AI tools to drive impact in core areas of content development, sharing and insights.

Significant relevant experience in content development, digital marketing, or GTM content activation within a B2B technology, SaaS, or consulting environment.

• Strong experience managing and growing content libraries in SaaS organisations, including customer reference libraries.
• Skilled in developing selected corporate level narratives for investor use alongside campaign/commercial narratives to support lead development, nurture and retention.
• Experience within the Workday ecosystem or enterprise SaaS environment.
• Experience supporting social activation for integrated GTM campaigns, strategic events, webinars, or product launches.
• AI expertise in developing content, including LLM tools and agentic platforms.
• Experience working alongside content, brand, and creative teams to develop content strategies and identify best practices for 1st/3rd party content development.

Our vision is to enable outstanding people to create digital solutions that have a positive impact on people's lives. These values, applied collectively, help to produce an outstanding Kainos person, team and culture. At Kainos we use technology to solve real problems for our customers, overcome big challenges for businesses, and make people's lives easier. Our two specialist practices, Digital Services and Workday, work globally for clients across healthcare, commercial and the public sector to make the world a little bit better, day by day.

At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field.

Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out. We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.