At a Glance
- Tasks: Lead and optimise customer marketing campaigns to enhance user experience.
- Company: Join Moneybox, a fast-growing wealth management platform with a vibrant culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and collaboration.
- Why this job: Make a real impact on customer engagement and drive business success.
- Qualifications: 3+ years in CRM, knowledge of HTML, and hands-on CRM platform experience.
The predicted salary is between 44817 - 54777 £ per year.
Moneybox is an award-winning wealth management platform, helping over one and a half million people build wealth throughout their lives, whether they're saving and investing, buying their first home, or planning for retirement.
Moneybox is growing rapidly, and our CRM team is no exception. We have more customers, more accounts, more content and more features than ever before. A key driver of that growth has been our ongoing communication and engagement with existing customers. The management of these communications (both automated and manual) is getting understandably more complex in line with the increasing number of products and features we offer.
We're looking for an experienced CRM Lifecycle Executive to coordinate our ever-growing customer marketing campaigns. This person will play a key role in building a more engaging and personalised experience for our community and in driving commercial value for the business.
The CRM Lifecycle Executive will have a strong focus on the end-to-end management of a customer's journey using owned touchpoints to deliver the best possible experience for the customer and for the business. They will work closely with our mission-based teams (Wealth, Savings & Homebuying) to help manage, optimise and personalise the user journey throughout the app and our communications.
- Assist in executing and iterating of end-to-end CRM lifecycle programs, including email, in-app messages, push notifications, and on-platform messaging.
- Collaborate with the CRM Lifecycle Manager to execute the lifecycle roadmap across Wealth, Savings and Homebuying, ensuring ongoing monitoring, evaluation, and optimisation of all activities.
- Utilise data and segmentation models to deliver targeted messages to the right users, at the right time, through the most effective channels.
- Assist in preparing and distributing post-campaign performance reports, recommending actionable insights for continuous improvement.
- Contribute and implement A/B tests to continually improve campaign effectiveness through structured testing plans.
- Collaborate closely with Marketing, Product, and Insight teams to ensure alignment and effective execution of automation comms.
At least 3 years of relevant CRM experience in a consumer-facing environment.
Knowledge of HTML and CMS systems is essential.
Hands-on experience using CRM platforms is essential, such as Braze, to build and execute campaigns.
Capable of building data infrastructure and designing experiments with key stakeholders to generate actionable insights.
Experience in project managing multiple workstreams and able to prioritise effectively.
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