At a Glance
- Tasks: Create impactful customer journeys and optimise them using Adobe tools.
- Company: Join Jet2.com and Jet2holidays, a leader in unforgettable travel experiences.
- Benefits: Enjoy hybrid working, annual pay reviews, and 26 days holiday.
- Other info: Collaborative environment with opportunities for growth and development.
- Why this job: Make a real difference in travel by enhancing customer experiences.
- Qualifications: Experience in MarTech and understanding of personalisation strategies required.
The predicted salary is between 47181 - 52413 £ per year.
At Jet2.com and Jet2holidays we're working together to deliver an amazing journey, literally! We work together to really drive forward a 'Customer First' ethos, creating unforgettable package holidays and flights. We couldn't do it without our wonderful people.
In this role you will help to drive effective conversion through the development of impactful customer journeys that are relevant, personalised and continually optimised through testing. Supported closely by Adobe, and working closely with marketing, analytics and tech teams you will build new impactful campaigns, and use data insights and testing to help continuously improve existing journeys. From setting up new channels and supporting next best action decisioning that meets customer contact consent rules, you'll develop journeys in Adobe Target and Adobe Journey Optimizer (AJO) that are relevant, follow consent rules, and are flexible enough to meet changing business and trading needs.
As our Lead Customer Journey Developer, you'll have access to a wide range of benefits including:
- Hybrid working (we're in the office 2 days per week)
- Annual pay reviews
- 26 days holiday (plus Bank Holidays)
- Adobe platform training and ongoing support where required
What you'll be doing:
- Collaborate effectively with cross-functional teams, including marketing, analytics, and IT teams.
- Translate business needs into effective personalisation strategies.
- Develop customer journeys using Adobe Target and AJO.
- Operate as technical expert for Adobe Target and AJO, providing guidance on implementation best practices, data integration, segmentation, and campaign orchestration.
- Design, build, and deploy personalisation campaigns within Adobe Target, ensuring alignment with business goals and optimal customer experiences.
- Configure and manage Adobe Target and AJO activities, including A/B and multivariate testing, experience targeting, and product recommendations.
- Ensure seamless integration between Adobe Target, AJO and other marketing technologies.
- Implement and maintain robust testing, tracking and measurement strategies within Adobe Target and AJO to monitor campaign performance, analyse results, and drive continuous optimisation.
What you'll have:
- Proven experience in a MarTech specialist role.
- An understanding of customer journeys, personalisation principles and execution.
- Experience with A/B testing methodologies and statistical analysis to interpret results and inform data-driven optimisation decisions.
- Proficiency in web analytics tools, ideally Google Analytics, to measure and analyse campaign performance within the customer journey context.
- Strong understanding of web technologies (HTML, CSS, JavaScript, APIs) to support technical implementation and troubleshooting.
- Hands-on expertise using Adobe Target and AJO preferred but not essential.
Join us as we redefine travel experiences and create memories for millions of passengers. At Jet2.com and Jet2holidays, your potential has no limits. Apply today and let your career take flight!
Lead Customer Journey Developer employer: Hackajob Ltd
At loveholidays, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Product Designer, you'll have the opportunity to contribute to meaningful projects that enhance customer experiences while enjoying a range of benefits, including professional development opportunities and a supportive team environment in a vibrant location. Join us in our mission to make travel accessible for everyone and be part of a company that values your creativity and input.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Customer Journey Developer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hackajob Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hackajob Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hackajob Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hackajob Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Customer Journey Developer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hackajob Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hackajob Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hackajob Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hackajob Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hackajob Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hackajob Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
