At a Glance
- Tasks: Lead product marketing initiatives and drive growth for Workday products.
- Company: Join Kainos, a people-first tech company focused on innovation and collaboration.
- Benefits: Enjoy a supportive culture, career growth opportunities, and a diverse team.
- Other info: Diversity and inclusion are at our core; we welcome all backgrounds.
- Why this job: Make a real impact in a dynamic environment while shaping the future of technology.
- Qualifications: Experience in product marketing and strong collaboration skills required.
The predicted salary is between 55000 - 65000 £ per year.
Join Kainos and shape the future. At Kainos, we're problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you'll be part of a diverse, ambitious team that celebrates creativity and collaboration.
As Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growth objectives through clear positioning, effective go-to-market plans and strong sales enablement. You will translate product strategy and roadmap priorities into compelling messaging and launch activity, partnering closely with Product, Sales, Incubation teams and Marketing to drive pipeline growth and customer adoption.
Your key responsibilities will include:
- Own and deliver Product Marketing Plans by developing and executing product marketing initiatives aligned to Business Unit priorities and growth targets.
- Lead Positioning and Messaging development by creating differentiated value propositions, messaging frameworks and supporting content that clearly articulate our strengths in the market.
- Deliver Go-to-Market and Launch Execution by coordinating and executing structured launch plans for new products, features and propositions.
- Support Sales Enablement and Demand Support by developing enablement materials, sales tools, playbooks and customer proof points that support improved win rates and deal progression.
- Support Competitive, Market and Customer Insight activities by contributing to voice-of-customer initiatives, developing customer stories and analysing market and competitive trends.
- Own Performance Tracking and Reporting by monitoring key product marketing metrics across engagement, pipeline contribution and adoption.
Minimum (essential) requirements:
- Proven experience in a Product Marketing, Go-to-Market or related marketing role within a technology or professional services environment.
- Demonstrated experience developing positioning, messaging and value propositions for products or solutions.
- Experience executing product launches and structured go-to-market plans aligned to commercial objectives.
- Strong collaboration skills with experience working cross-functionally with Product, Sales and Marketing teams.
- Commercial awareness with an understanding of pipeline generation and revenue contribution.
- Experience developing sales enablement materials and supporting demand generation initiatives.
- Solid understanding of CRM, marketing automation and performance measurement frameworks.
- Strong written, verbal and presentation skills with the ability to communicate complex ideas clearly and confidently.
Desirable:
- Degree or higher in Marketing, Business, Communications or a similar relevant discipline.
- Technology / SaaS experience.
- Experience within the Workday ecosystem.
At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive.
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