Head of Marketing, Central Services in Belfast

Join Kainos and shape the future. At Kainos, we're problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you'll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Our vision is to create a world-class business development and marketing capability for Kainos, underpinned by strong marketing technology, secure and scalable digital platforms, consistent ways of working, and a relentless focus on commercial outcomes. The Head of Marketing, Central Services will play a critical leadership role in enabling Kainos' three business unit marketing teams to operate as a cohesive, data-driven and high-impact function. This role is accountable for the marketing technology stack, demonstrating marketing's impact through reporting, setting marketing standards, embedding governance, and enabling scalable campaign execution.

What You'll Do:

• Lead the Central Services marketing function, providing governance and operational excellence across key areas such as digital marketing, marketing technology, campaign operations, reporting, and process design.
• Manage a small team consisting of Digital Marketing and Brand.
• Act as the central point of alignment between Business Unit Marketing Directors, Chief Revenue Officers, and the Chief Marketing Officer, ensuring that all marketing activity is prioritised, measurable, and aligned to revenue outcomes.
• Own, evolve, and support the day-to-day digital marketing and marketing operations ecosystem, including campaign execution, reporting, and marketing technology.

Key Responsibilities:

• Marketing technology & process optimisation: Accountable for the evolution of the marketing technology stack including Kainos.com. Work closely with the Digital Strategy Manager to ensure platforms are secure, governed, and teams are enabled with repeatable frameworks, templates, and automated processes.
• Marketing governance & prioritisation: Define and implement a centralised marketing governance model, acting as the control point for Business Units to adhere to central marketing guidance, standards, and processes.
• Digital marketing & campaign operations leadership: Accountable for the end-to-end campaign ecosystem, ensuring high-quality, scalable digital execution across platforms such as Marketo and MS Dynamics.
• Reporting, insight & performance management: Define and embed standardised reporting frameworks and dashboards that provide clear visibility of pipeline contribution, conversion rates, and campaign effectiveness.
• Brand governance, standards & enablement: Define and enforce brand governance across the organisation by establishing consistent templates, guidelines, and quality standards.
• Business Unit alignment & stakeholder leadership: Partner closely with BU Marketing Leaders and Chief Revenue/Marketing Officers to translate business priorities into structured, executable marketing processes and tools.
• Team leadership & capability building: Lead and develop a high-performing Central Services marketing team, building capability across digital marketing and brand.

Minimum (essential) requirements:

• Significant experience in a senior marketing leadership role with accountability for digital marketing, marketing operations, and campaign delivery at scale.
• Strong expertise in marketing technology, with proven experience working with platforms such as Marketo and CRM systems (ideally MS Dynamics).
• Proven ability to connect marketing activity to commercial outcomes, including pipeline generation, conversion, and performance optimisation.
• Experience partnering with senior stakeholders to align marketing strategy with business priorities.
• Track record of building and embedding scalable processes.

Desirable:

• Marketo Certified Associate (or strong hands-on Marketo experience and willingness to certify).
• Experience working with AI and agents across marketing.
• Knowledge of lead generation best practice in a SaaS environment.
• Platform experience of Microsoft Dynamics and Demandbase.

At Kainos, we believe in the power of diversity, equity, and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are.

We also believe every candidate deserves a level playing field. Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out.