At a Glance
- Tasks: Lead product marketing initiatives for innovative Workday solutions and drive growth.
- Company: Join Kainos, a people-first tech company focused on collaboration and creativity.
- Benefits: Enjoy a supportive culture, career growth opportunities, and a diverse team.
- Other info: Diversity and inclusion are at our core; everyone is valued and respected.
- Why this job: Make a real impact in a dynamic environment while shaping the future of technology.
- Qualifications: Experience in product marketing and strong collaboration skills are essential.
The predicted salary is between 51750 - 63250 £ per year.
hackajob is partnering directly with Kainos to hire for this role.
Join Kainos and Shape the Future. At Kainos, we're problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we're transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.
We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you'll be part of a diverse, ambitious team that celebrates creativity and collaboration.
Ready to make your mark? Join us and be part of something bigger.
Job Profile: As Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growth objectives through clear positioning, effective go-to-market plans and strong sales enablement. You will translate product strategy and roadmap priorities into compelling messaging and launch activity, partnering closely with Product, Sales, Incubation teams and Marketing to drive pipeline growth and customer adoption. You will combine market insight, commercial awareness and structured execution to ensure our products are positioned competitively and activated effectively in market.
Your key responsibilities will include:
- Own and deliver Product Marketing Plans by developing and executing product marketing initiatives aligned to Business Unit priorities and growth targets. You will translate product roadmap updates into clear positioning and activation plans, collaborating with cross-functional stakeholders to ensure timely delivery and measurable commercial outcomes.
- Lead Positioning and Messaging development by creating differentiated value propositions, messaging frameworks and supporting content that clearly articulate our strengths in the market. You will define target segments, ideal customer profiles and buyer personas, ensuring consistency of messaging across regions and channels while supporting competitive intelligence activities. You will help other content teams in marketing develop compelling thought leadership materials to engage prospects and customers.
- Deliver Go-to-Market and Launch Execution by coordinating and executing structured launch plans for new products, features and propositions. You will work closely with Product, Sales, SDR and field marketing teams to ensure readiness, campaign alignment and activation against pipeline objectives, maintaining strong alignment to product roadmap milestones.
- Support Sales Enablement and Demand Support by developing enablement materials, sales tools, playbooks and customer proof points that support improved win rates and deal progression. You will partner with Sales and marketing teams to support campaign activity and contribute messaging expertise to strategic opportunities where required.
- Support Competitive, Market and Customer Insight activities by contributing to voice-of-customer initiatives, developing customer stories and analysing market and competitive trends to inform positioning and go-to-market optimisation. You will use insight and performance data to continuously refine messaging and activation plans. You will be the main go-to person in the company to articulate competitive differentiation and respond to competitor news and announcements to field teams.
- Own Performance Tracking and Reporting by monitoring key product marketing metrics across engagement, pipeline contribution and adoption. You will provide regular reporting and insights to stakeholders, supporting a culture of accountability, measurement and continuous improvement.
Minimum (essential) requirements:
- Proven experience in a Product Marketing, Go-to-Market or related marketing role within a technology or professional services environment.
- Demonstrated experience developing positioning, messaging and value propositions for products or solutions.
- Experience executing product launches and structured go-to-market plans aligned to commercial objectives.
- Strong collaboration skills with experience working cross-functionally with Product, Sales and Marketing teams.
- Commercial awareness with an understanding of pipeline generation and revenue contribution.
- Experience developing sales enablement materials and supporting demand generation initiatives.
- Solid understanding of CRM, marketing automation and performance measurement frameworks.
- Strong written, verbal and presentation skills with the ability to communicate complex ideas clearly and confidently.
Desirable:
- Degree or higher in Marketing, Business, Communications or a similar relevant discipline.
- Technology / SaaS experience.
- Experience within the Workday ecosystem.
Embracing our differences: At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive. We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are. We also believe every candidate deserves a level playing field.
Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out. We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.
Product Marketing Manager - Workday Product in Antrim employer: Hackajob Ltd
At loveholidays, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Product Designer, you'll have the opportunity to contribute to meaningful projects that enhance customer experiences while enjoying a range of benefits, including professional development opportunities and a supportive team environment in a vibrant location. Join us in our mission to make travel accessible for everyone and be part of a company that values your creativity and input.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - Workday Product in Antrim
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hackajob Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hackajob Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hackajob Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hackajob Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager - Workday Product in Antrim
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hackajob Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hackajob Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hackajob Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hackajob Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hackajob Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hackajob Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
