At a Glance
- Tasks: Drive advertising growth and forge brand partnerships in a leading podcast business.
- Company: Join BBC Studios Audio, a dynamic end-to-end podcast studio.
- Benefits: Competitive salary, leadership role, and the chance to shape innovative audio content.
- Other info: Be part of a creative team delivering award-winning podcasts and content.
- Why this job: Lead global advertising strategy and make a real impact in the audio industry.
- Qualifications: Extensive experience in digital media, strong advertiser relationships, and leadership skills.
The predicted salary is between 91000 - 100000 £ per year.
Salary: £91,000 - £100,000
Location: London
Drive advertising growth and brand partnerships across a major podcast and audio business. BBC Studios Audio is an end‑to‑end podcast studio growing monetised networks of premium audio and audio‑visual content aligned with the BBC’s values and reputation. BBC Studios Audio are recruiting a Head of Commercial Partnerships to the team. This new role will report directly to the Commercial & Content Partnerships Director and support the senior management team in delivering the department’s overall strategic commercial objectives.
The successful applicant will lead the global advertising strategy for the business, growing revenue year‑on‑year, and identify and deliver new commercial partnerships which support our vision. With an entrepreneurial mindset, the role will research and develop partnership opportunities and manage critical relationships with advertisers and other content funders. Leading a small, specialist team who shape and execute our commercial and advertising partnership deals, and working more broadly with our content and production teams, the role will build new business partnership models to help drive commercial innovation, acquire new customers and deliver revenue growth for the business.
The role will share advertiser insights in order to support the development of exploitable IP and will develop and implement initiatives to maximise its value with global advertising partners.
Your key responsibilities and impact:
- Set the Advertising strategy for the business in collaboration with the Commercial Director, the Director of Audio and Regional Sales Directors, prioritising transformative and sustainable year‑on‑year growth.
- Communicate and execute that strategy and clearly‑defined targets with in‑house and external sales partners to ensure the operational sales plan for the business is implemented and maintained.
- Define our multi‑platform product offering and design a go‑to‑market strategy by territory; oversee media placements, creative executions, ad operations and measurement tools to ensure smooth sales and delivery processes.
- Ensure product pricing is competitive, determining cost‑of‑sale and package pricing frameworks with sales partners.
- Continually review revenue yield potential across portfolio – including RSS, YouTube, social platforms, newsletters and other distribution routes to market.
- Collaborate with creative production teams to develop and produce content that aligns with advertiser need, working with podcast producers and presenters to execute campaigns.
- Ensure successful delivery of such projects against agreed KPIs, using campaign measurement tools, analytics and reporting to communicate campaign success metrics and case studies.
- Support sales team relationships with clients, helping to identify leads and turn one‑off deals into returning business partnerships.
- Identify opportunities for new and innovative solutions to drive revenue from categories which meet market demand and align with the strengths of BBC brands and assets.
- Work within BBC Advertising and Sponsorship frameworks, ensuring editorial and advertising standards and compliance are continually maintained.
- Monitor advertising and podcast market trends – including responsible uses of AI - to provide essential business intelligence to the Advertising and Audio leadership teams, to help shape our future content and product portfolio.
- Lead trade marketing strategy and identify key forums to help raise the profile of our podcast business in key markets, demonstrating public‑facing thought leadership on behalf of the organisation.
- Coach and develop a small team of direct line reports, tasking them with key objectives to contribute to the delivery of our overarching Commercial Partnerships strategy.
Your skills and experience:
Essential criteria:
- Extensive experience of strategic and commercial success gained at a senior level within the digital media or podcasting industry.
- Extensive advertiser relationships and sales/negotiating experience in UK or US.
- Ability to develop powerful partnership proposals, and pitch confidently and appropriately.
- Extensive experience of delivering integrated creative solutions for advertising clients, working with editorial teams to produce and execute campaigns.
- Experience managing critical and sometimes complex stakeholder relationships.
- Experience of client servicing, in a client service role or account handling remit.
- Good knowledge of contractual and copyright matters.
- A capable and empathetic leader with considerable line management experience, able to foster a collegiate and high‑performing culture where staff can deliver their best work.
We welcome and encourage applications from candidates who are under‑represented in the creative industries.
Head of commercial partnerships in London employer: Hachette UK
BBC Studios Audio is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. As a leader in the podcasting industry, we provide our employees with unique opportunities for professional growth, collaboration with talented production teams, and the chance to shape the future of audio content. Our commitment to diversity and inclusion ensures that all voices are heard, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of commercial partnerships in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your past successes in commercial partnerships. This will help you stand out and demonstrate your value to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Tailor your answers to show how your experience aligns with their goals, especially in driving advertising growth and building partnerships.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Head of commercial partnerships in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Commercial Partnerships role. Highlight your experience in strategic partnerships and advertising, and show us how your skills align with our goals at BBC Studios Audio.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use specific examples of how you've driven revenue growth or developed successful partnerships in your previous roles. Numbers speak volumes!
Be Authentic:Let your personality shine through in your application. We’re looking for someone with an entrepreneurial mindset, so share your passion for audio and media, and why you want to join our team at BBC Studios Audio.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Hachette UK
✨Know Your Stuff
Make sure you thoroughly understand BBC Studios Audio's mission and the specifics of the Head of Commercial Partnerships role. Familiarise yourself with their current podcast offerings and advertising strategies. This will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Relationships
Highlight your extensive advertiser relationships and sales experience during the interview. Be ready to discuss specific examples of successful partnerships you've developed in the past, and how those experiences can translate into success for BBC Studios Audio.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical challenges related to advertising strategy or partnership development. Prepare by thinking through potential scenarios and how you would approach them, demonstrating your strategic thinking and problem-solving skills.
✨Demonstrate Leadership Skills
As a candidate for a leadership role, be prepared to discuss your management style and how you foster a high-performing team culture. Share examples of how you've coached and developed team members in the past, and how you plan to do the same at BBC Studios Audio.
