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- Tasks: Join a FREE 12-week online masterclass to unleash your creativity and learn from industry pros.
- Company: BBC Creative, an award-winning advertising agency passionate about diversity.
- Benefits: Gain valuable skills, mentorship, and connections in the creative industry.
- Why this job: Perfect for aspiring creatives wanting to make their mark in popular culture.
- Qualifications: Must be 18+, bursting with ideas, and from a Black, Asian or minority ethnic background.
- Other info: Unpaid but offers excellent career opportunities and guidance.
Hey U! Ready to unleash your creativity and leave your mark on popular culture? BBC Creative U wants YOU!
Closing date for applications: 17th February 2026 at 11.59pm
Start date of scheme: 14th of April – 30th of June
What is BBC Creative U?
It’s your FREE 12-week online masterclass from the BBC's in-house award winning advertising agency, BBC Creative. We’re passionate about building a diverse creative industry, and that’s where you come in!
What will you get?
- Masterclasses with industry pros: Learn everything including idea generation, strategy, copywriting and art direction.
- A dedicated mentor during AND after the scheme: Someone to guide you and answer all your questions.
- The chance to create something amazing for your portfolio: From the brief, through to creation – you’ll have our guidance!
- Valuable connections: Meet industry experts and fellow aspiring creatives.
This is perfect for you if:
- You’re 18+ and bursting with creative ideas (no experience needed!)
- You’re from a Black, Asian and minority ethnic background
- Are available virtually from 4-6pm every Tuesday from the 14th April 2026
- You want to learn from the best and get your foot in the industry door
Interested? We want to see your creativity shine, please complete 3 of the 4 challenges below (Question 1 is mandatory – you can choose the other two yourself!). You can answer these in any format you’d like and don’t worry, you don’t need fancy equipment or to be an expert, just be you.
- Make a TikTok promoting yourself as person of the month (mandatory)
- Rebrand your FAVOURITE celebrity into a drinks brand
- Convince UK teens that asparagus is a better alternative to vapes
- Write a scathing 1 * review of one of your group chats
Ready to Apply? Click 'Apply' and fill out the application form and send your submissions to 3 out of the 4 challenges above to bbcu@bbc.co.uk with your name and scheme title in the subject line (e.g. Anne Smith – Creative U) by 17th February 2026 at 23:59. You must complete BOTH of these steps for your application to be considered for this opportunity.
Please note, this masterclass is unpaid and online.
To be eligible for this scheme you must:
- Be aged 18+ by the start of the scheme on 14th April 2026 and have the legal right to work in the UK for the duration of the scheme.
- Be bursting with creative ideas. There is no requirement for previous experience of working in this area.
- Be from a Black, Asian or minority ethnic background.
- Be available virtually from 4-6pm every Tuesday from 14th April 2026 to attend the masterclass sessions.
The BBC is committed to reflecting, representing and serving all of the UK and delivering for our audiences. We recognise that in BBC Creative and the wider industry, that people from Black, Asian and minority ethnic backgrounds are underrepresented in our workforce. BBC Creative U aims to provide participants with the skills and contacts to find work in the advertising industry, be it with the BBC or any other media or advertising organisation.
We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, please contact reasonable.adjustments@bbc.co.uk.
Please include in your application that you found this role through Creative Access.
BBC Creative U – Creative Masterclass in London employer: Hachette UK
Contact Detail:
Hachette UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BBC Creative U – Creative Masterclass in London
✨Tip Number 1
Get your creative juices flowing! When you're preparing for the masterclass, think outside the box and let your personality shine through in your submissions. Remember, it's all about showcasing who you are and what makes you unique!
✨Tip Number 2
Network like a pro! Use social media to connect with industry professionals and fellow creatives. Engaging with others in the field can open doors and provide valuable insights that could help you land that dream opportunity.
✨Tip Number 3
Practice makes perfect! Before you submit your challenges, rehearse your TikTok or any other format you choose. The more comfortable you are, the better you'll come across, and we want to see you at your best!
✨Tip Number 4
Apply through our website! It’s super easy and ensures your application gets the attention it deserves. Plus, don’t forget to double-check your submission before hitting send – we want to see your creativity shine without any hiccups!
We think you need these skills to ace BBC Creative U – Creative Masterclass in London
Some tips for your application 🫡
Be Yourself: This is your chance to show us who you really are! Don’t hold back on your creativity and let your personality shine through in your submissions. Remember, we want to see the real you!
Follow the Guidelines: Make sure you read the application instructions carefully. We’ve laid out exactly what we’re looking for, so stick to the requirements and make sure you complete all necessary steps to avoid any hiccups.
Show Off Your Creativity: When tackling the challenges, think outside the box! Use your unique perspective to create something that stands out. We love fresh ideas, so don’t be afraid to take risks and have fun with it!
Submit on Time: Time management is key! Make sure you send your application and submissions before the deadline on 17th February 2026 at 11.59pm. We can’t wait to see what you come up with, so don’t leave it to the last minute!
How to prepare for a job interview at Hachette UK
✨Showcase Your Creativity
Make sure to highlight your unique creative ideas during the interview. Bring examples of your work or projects that demonstrate your creativity, whether it's a TikTok video or a rebranding concept. This is your chance to shine!
✨Know Your Audience
Understand the BBC Creative U's mission and values. Research their past campaigns and projects to show that you’re not just passionate about creativity but also about contributing to a diverse creative industry. Tailor your responses to align with their goals.
✨Engage with Your Mentor
During the interview, express your eagerness to learn from the dedicated mentor they provide. Ask insightful questions about their experiences and how they can help you grow. This shows that you’re proactive and ready to make the most of the opportunity.
✨Be Authentic
Don’t be afraid to be yourself! The BBC Creative U is looking for individuals who are bursting with ideas and authenticity. Share your personal story and what drives your creativity. Authenticity can set you apart from other candidates.
