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- Tasks: Lead data-driven marketing strategies and inspire a talented team to drive growth.
- Company: Hachette Learning, a leader in educational publishing with a global impact.
- Benefits: 28+ annual leave days, private medical insurance, and generous pension schemes.
- Why this job: Make a real difference in education while leading innovative marketing initiatives.
- Qualifications: 5+ years in demand generation with proven leadership experience.
- Other info: Flexible working environment with excellent career development opportunities.
The predicted salary is between 55000 - 65000 £ per year.
At Hachette Learning (formerly Hodder Education), there’s one thing we’re certain about. No two students learn the same way. That’s why our approach to teaching begins by recognising the needs of individuals first. Our mission is to enable every learner to fulfil their unique potential by empowering those who teach them. From our expert teaching and learning resources to our digital educational tools that make learning easier and more accessible for all, we provide solutions designed to maximise the impact of learning for every teacher, parent and student. Aligned with our parent company, Hachette Livre, founded in 1826, we’re proud to deliver high-quality learning solutions on a global scale.
We’re looking for a Head of Demand Generation Marketing (maternity cover) to lead our strategic, data-driven marketing engine and drive qualified pipeline growth. You’ll oversee multi-channel campaign activity, lead a talented team, and collaborate cross-functionally to accelerate our commercial impact.
Key Responsibilities- Develop and own a comprehensive, data-led demand generation strategy
- Lead, inspire, and mentor a high-performing team
- Manage agencies, freelancers, and external partners
- Oversee multi-channel execution: email, paid media, webinars, SEO/AEO/GEO, content syndication
- Optimise the marketing funnel for conversion and velocity
- Partner closely with Sales, Product Marketing, and Brand teams
- Manage marketing automation, lead scoring, and lifecycle processes
- Report on channel performance, ROI, and pipeline contribution
- Support trade team initiatives with strategic marketing plans
- Strategic thinker with strong analytical capability
- Collaborative, inspiring leader
- Expertise in CRM, marketing automation, analytics, and multi-channel execution
- Highly data-driven with a focus on measurable impact
- 5+ years in demand generation or growth marketing
- Proven leadership experience
- Track record of driving pipeline and revenue
- Experience in Educational Publishing, EdTech, SaaS, or digital learning (preferred)
Our staff are our greatest asset, and our benefits reflect this:
- 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
- Private medical insurance
- Dental insurance
- Generous pension schemes
- Rent deposit loans
- 2 community days per year
- Summer hours (finishing at 1pm on Fridays during the summer months)
- Retail discounts through Hachette rewards
- Cycle to Work scheme
- Eye care vouchers
- Wide-ranging training library
- Development programmes (including mentoring)
- Up to 70% off book purchases
- A charity bookshelf
- 12 Staff-led employee networks that are voluntary, including AgeWise, Gender Balance, Thrive, Pride, All Together, Wellbeing and religious networks
- Season ticket loans
- And much more!
The role will be based at our London office, with a blend of in-office (Mondays/Tuesdays/Thursdays) and home-working (Wednesdays/Fridays) per week.
Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds. If you are shortlisted and need us to make any adjustments to help you attend your interview, please let us know.
The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org
Head of Demand Generation Marketing (mat cover) employer: Hachette UK
Contact Detail:
Hachette UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Demand Generation Marketing (mat cover)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We can’t stress enough how important it is to make those personal connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially since Hachette Learning focuses on empowering learners. This will help you tailor your responses and show that you’re genuinely interested in the role.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the Head of Demand Generation Marketing role. We recommend rehearsing with a friend or in front of a mirror to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So go ahead, hit that apply button!
We think you need these skills to ace Head of Demand Generation Marketing (mat cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Demand Generation Marketing. Highlight your experience in demand generation, leadership, and any relevant skills that align with what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about educational publishing and how your strategic thinking can drive our marketing efforts. Keep it engaging and personal.
Showcase Your Data Skills: Since this role is all about data-driven strategies, don’t forget to include specific examples of how you’ve used analytics to drive results in past roles. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Hachette UK
✨Know Your Numbers
As a Head of Demand Generation Marketing, you'll need to demonstrate your analytical skills. Brush up on key metrics related to demand generation, such as conversion rates and ROI. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Leadership Style
This role requires inspiring and mentoring a team. Think about examples from your experience where you've successfully led a team or project. Prepare to share your leadership philosophy and how you foster collaboration across departments.
✨Understand the Educational Landscape
Familiarise yourself with the current trends in educational publishing and EdTech. Be prepared to discuss how these trends can influence demand generation strategies. Showing that you understand the market will set you apart from other candidates.
✨Prepare for Multi-Channel Strategy Questions
Since the role involves overseeing multi-channel campaigns, think about your experience with different marketing channels. Prepare specific examples of successful campaigns you've managed, focusing on how you optimised each channel for better performance.