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- Tasks: Join a FREE 12-week online masterclass to unleash your creativity and learn from industry pros.
- Company: BBC Creative, an award-winning advertising agency passionate about diversity.
- Benefits: Gain valuable skills, mentorship, and connections in the creative industry.
- Why this job: Perfect opportunity to kickstart your creative career and build an impressive portfolio.
- Qualifications: Must be 18+, bursting with ideas, and from a Black, Asian or minority ethnic background.
- Other info: Unpaid but offers invaluable experience and networking opportunities.
Hey U! Ready to unleash your creativity and leave your mark on popular culture? BBC Creative U wants YOU!
Closing date for applications: 17th February 2026 at 11.59pm
Start date of scheme: 14th of April – 30th of June
What is BBC Creative U? It’s your FREE 12-week online masterclass from the BBC's in-house award winning advertising agency, BBC Creative. We’re passionate about building a diverse creative industry, and that’s where you come in!
What will you get?
- Masterclasses with industry pros: Learn everything including idea generation, strategy, copywriting and art direction.
- A dedicated mentor during AND after the scheme: Someone to guide you and answer all your questions.
- The chance to create something amazing for your portfolio: From the brief, through to creation – you’ll have our guidance!
- Valuable connections: Meet industry experts and fellow aspiring creatives.
This is perfect for you if:
- You’re 18+ and bursting with creative ideas (no experience needed!)
- You’re from a Black, Asian and minority ethnic background
- Are available virtually from 4-6pm every Tuesday from the 14th April 2026
- You want to learn from the best and get your foot in the industry door
Interested? We want to see your creativity shine, please complete 3 of the 4 challenges below (Question 1 is mandatory – you can choose the other two yourself!). You can answer these in any format you’d like and don’t worry, you don’t need fancy equipment or to be an expert, just be you.
- Make a TikTok promoting yourself as person of the month (mandatory)
- Rebrand your FAVOURITE celebrity into a drinks brand
- Convince UK teens that asparagus is a better alternative to vapes
- Write a scathing 1 * review of one of your group chats
Ready to Apply? Click ‘Apply’ and fill out the application form and send your submissions to 3 out of the 4 challenges above to bbcu@bbc.co.uk with your name and scheme title in the subject line (e.g. Anne Smith – Creative U) by 17th February 2026 at 23:59. You must complete BOTH of these steps for your application to be considered for this opportunity.
Please note, this masterclass is unpaid and online.
To be eligible for this scheme you must:
- Be aged 18+ by the start of the scheme on 14th April 2026 and have the legal right to work in the UK for the duration of the scheme.
- Be bursting with creative ideas. There is no requirement for previous experience of working in this area.
- Be from a Black, Asian or minority ethnic background.
- Be available virtually from 4-6pm every Tuesday from 14th April 2026 to attend the masterclass sessions.
The BBC is committed to reflecting, representing and serving all of the UK and delivering for our audiences. We recognise that in BBC Creative and the wider industry, that people from Black, Asian and minority ethnic backgrounds are underrepresented in our workforce. BBC Creative U aims to provide participants with the skills and contacts to find work in the advertising industry, be it with the BBC or any other media or advertising organisation.
We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, please contact reasonable.adjustments@bbc.co.uk. Please include in your application that you found this role through Creative Access.
BBC Creative U – Creative Masterclass in City of London employer: Hachette UK
Contact Detail:
Hachette UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BBC Creative U – Creative Masterclass in City of London
✨Tip Number 1
Get your creative juices flowing! Before you apply, brainstorm ideas for the challenges. Think outside the box and let your personality shine through. Remember, this is all about showcasing your unique creativity!
✨Tip Number 2
Network like a pro! Connect with fellow creatives and industry experts on social media. Share your work and engage with others in the field. You never know who might help you land that dream opportunity!
✨Tip Number 3
Practice makes perfect! Before submitting your challenges, do a few dry runs. Record your TikTok or write your reviews multiple times to refine your ideas and delivery. The more polished your submission, the better!
✨Tip Number 4
Apply through our website! It’s super easy and ensures your application gets the attention it deserves. Don’t forget to follow the instructions carefully and double-check everything before hitting send!
We think you need these skills to ace BBC Creative U – Creative Masterclass in City of London
Some tips for your application 🫡
Be Yourself: This is your chance to show us who you really are! Don’t stress about fancy equipment or being a pro. Just let your creativity flow and express yourself in a way that feels authentic to you.
Follow the Guidelines: Make sure you read the application instructions carefully. We want to see you complete 3 out of the 4 challenges, so pick the ones that excite you the most and showcase your unique ideas!
Get Creative with Your Submissions: Feel free to use any format for your answers! Whether it’s a TikTok, a written piece, or something else entirely, we’re excited to see how you interpret the challenges. Let your imagination run wild!
Submit on Time: Don’t forget the deadline! Make sure you send your submissions to bbcu@bbc.co.uk by 17th February 2026 at 23:59. We can’t wait to see what you come up with, so get those creative juices flowing and apply through our website!
How to prepare for a job interview at Hachette UK
✨Showcase Your Creativity
Since this masterclass is all about unleashing your creativity, make sure to highlight your unique ideas during the interview. Bring examples of your work or even sketches of your concepts to demonstrate your creative process.
✨Know Your Challenges
Familiarise yourself with the three challenges you need to complete for your application. Be ready to discuss your thought process behind each one and how they reflect your creative style. This shows you're not just applying but are genuinely invested in the programme.
✨Engage with Your Interviewers
Remember, this is a chance to connect with industry pros! Ask them questions about their experiences and insights into the creative industry. This not only shows your enthusiasm but also helps you build valuable connections.
✨Be Yourself
The BBC Creative U programme values authenticity, so don’t be afraid to let your personality shine through. Whether it’s your sense of humour or your passion for a particular topic, being genuine will help you stand out in the interview.
