EA - Area Director of Partnerships in Crewe

The Area Director is responsible for leading, scaling, and optimising estate agency performance across a defined team and/or geographic area within our remote-working Partnership operating model. The role focuses on delivery of strategic growth as laid out in our Target Operating Model for Partnerships. Defined by recruitment and retention and development of people to create commercial growth, people leadership, compliance, and consistent service delivery, ensuring high performance without reliance on physical branches.

Role Benefits:

• Basic salary range of £45,000 - £55,000 Per year
• On target earnings of up to £85,000 Per year
• Company Car or monthly Car Allowance

Key Responsibilities:

• Commercial Performance & Growth
  • Deliver agreed revenue, profit, and market share targets across a defined area/team.
  • Drive instruction levels, conversion rates, and average fee performance.
  • Analyse performance data and implement corrective action where required.
  • Identify growth opportunities, new Partnerships, and talent expansion areas.
• Recruitment & Retention
  • Attract Talent to the business, through networking, building relationships and creating a strong pipeline of candidates.
  • Lead with a robust, fair and consistent interview process, ensure candidates fit the cultural and commercial capability of the role.
  • Partner with internal recruitment to execute area recruitment strategies and maintain headcount at agreed levels.
  • Ensure all new recruits receive a structured, high quality on-boarding experience.
  • Provide mentoring and high visibility leadership, during the first 90 days of a new recruit’s service.
• Leadership & People Management (Remote Teams)
  • Lead, coach, and performance-manage Partners.
  • Foster a high-performance, accountable, and collaborative remote culture.
  • Conduct regular virtual one-to-ones, performance reviews, and team meetings.
  • Execute effective recruitment, onboarding, and retention of top-performing agents.
• Operational Excellence
  • Ensure consistent application of processes, systems, and best practice.
  • Act as escalation point for complex transactions, complaints, or service issues.
  • Create strong collaborative working relationships between Partners and Support services – Nexus, Marketing, Branch network, to enable efficient workflows.
  • Monitor service standards, customer satisfaction, and brand reputation.
• Compliance & Risk Management
  • Ensure full compliance with estate agency legislation, AML, GDPR, and company policies.
  • Monitor audit outcomes and implement improvements where required.
  • Promote a strong compliance-first culture across remote teams.
• Brand & Market Representation
  • Act as a brand ambassador within the area.
  • Build strong relationships with local partners, introducers, and stakeholders.
  • Support marketing initiatives and localised/centralised campaigns.
  • Maintain consistent brand standards across all Partnerships.
• Strategic Contribution
  • Contribute to regional and national strategy development.
  • Provide insight on market trends, competitor activity, and customer behaviour.
  • Support change initiatives, technology adoption, and continuous improvement.

Key Performance Indicators (KPIs):

• Revenue and profitability per Partnership – delivering accountability to annual branch budget.
• Recruit to build and maintain operational structure in line with agreed budgets.
• Weekly Instruction run rate/Partner.
• Average fee achieved at instruction and exchange.
• Customer satisfaction and complaint resolution.
• Compliance audit results.
• Team engagement, retention, and productivity.

Skills & Competencies:

• Essential
  • Proven leadership experience within estate agency.
  • Strong commercial acumen and data-driven decision making.
  • Excellent communication and influencing skills.
  • High emotional intelligence and coaching capability.
• Desirable
  • Experience within hybrid, self-employed, or multi-branch network agency models.
  • Familiarity with CRM, digital marketing platforms, and PropTech tools.
  • Change management or scale-up experience.

Personal Attributes:

• Self-motivated and results focused.
• Comfortable operating with autonomy and accountability.
• Adaptable and resilient in a fast-changing environment.
• Values-led leader who inspires/builds trust and consistency.

Working Pattern:

• Remote-first role with travel required within the area and to HQ based meetings.
• 40 hours a week, remote working aligned to business and customer needs.

The Finer Details:

We are currently conducting some interviews using video software. To be eligible to proceed in our recruitment process, you will need:

• Full UK Driving Licence
• Legal entitlement to live and work in the UK (in accordance with the Immigration Asylum and Nationality Act 2006)

We’ll need evidence of your right to work in the UK, in the form of:

• Passport/Birth Certificate
• Proof of Address
• National Insurance
• Drivers Licence Check

Armed Forces Covenant: Spicerhaart is a forces-friendly company offering many Estate Agency roles to those considering leaving the forces.

If you are looking for an exciting career, where you feel part of something bigger, and where your excellent communication skills come into play every single day, then the world of property sales and lettings could be for you.